Selling Sustainability: How Bamboo Tumblers Can Drive Your E-commerce Business & Is Shopify right for you?

Find out how to tap into the growing demand for sustainable products and use bamboo tumblers to drive sales and growth                                                                                                                                                                                                                                                                                                                                                                                                                 March 24, 2023 | [Read Online]( Selling Sustainability: How Bamboo Tumblers Can Drive Your E-commerce Business & Is Shopify right for you? Find out how to tap into the growing demand for sustainable products and use bamboo tumblers to drive sales and growth [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ecommerce%20Dispatch&body=Selling%20Sustainability%3A%20How%20Bamboo%20Tumblers%20Can%20Drive%20Your%20E-commerce%20Business%20%26%20Is%20Shopify%20right%20for%20you%3F%3A%20Find%20out%20how%20to%20tap%20into%20the%20growing%20demand%20for%20sustainable%20products%20and%20use%20bamboo%20tumblers%20to%20drive%20sales%20and%20growth%0A%0Ahttps%3A%2F%2Fecommercedispatch.beehiiv.com%2Fp%2Fselling-sustainability-bamboo-tumblers-can-drive-ecommerce-business-shopify-right) Hey friends! 👋 Welcome to Ecommerce Dispatch where we help you build a profitable business on the side, without quitting your job or breaking the bank. In this new newsletter you’ll get one actionable business idea & learn marketing tactics to build your own ecommerce store. Let’s get cracking with this week’s idea and steps to generate revenue! 👀 What we've seen Sustainable brands can no longer be seen as a trend, rather, it is necessary for survival. 84% of consumers rated sustainability as important when making a purchasing decision in 2023 meaning that it is now paramount to highlight sustainability efforts through your website & marketing. Customers are becoming savvier and will often critique ecological claims with more than 82% wanting companies to put people and the environment above profit. Brands can no longer get away with ‘greenwashing’, they need to make a concerted effort to ensure that their business aligns with reasonable sustainability goals. ℹ️ Why this matters Droves of e-commerce businesses are popping up attempting to displace environmentally indifferent incumbents. One of the most successful examples of this is [Who Gives a Crap](. The brand makes 100% recycled toilet paper & donates 50% of their profits to help build toilets in the developing world. They began the company in 2012 but in order to kickstart production they needed $50k. Simon, one of the co-founders pledged to sit on the toilet until they had reached their crowdfunding goal and 50 hours later, Who Gives a Crap officially launched. During COVID when everyone was panicking and buying toilet paper, Who Gives a Crap was getting tens of thousands of mentions on social media, nearly all of which was about their impact and mission. To date, they have given away over $11m away in charity & In 2021 they raised $41.5m from investors. 💡The idea The popularity of bamboo tumblers have exploded over the last 5 years. These tumblers are environmentally friendly water bottles made from bamboo that contains a stainless steel interior to keep beverages hot or cold. Whilst there are a number of existing brands in the market, no one particular company has dominated the market. There is an opportunity here to create an environmentally conscious brand which takes advantage of the rising popularity in these tumblers. 👣 Steps to execute Estimated time to revenue: 2-3 months - Find and contact bamboo bottle manufacturers to determine suitability as supplier. - Assess product quality and understand minimum order value and price per unit. The most important step is to evaluate the manufacturers environmental impact. - Build a simple [Shopify]( store using product images and descriptions from existing manufacturer products. - Set up a pre-order function in Shopify to sell products that you currently do not stock. This will help you to validate product demand and pricing. - Share Shopify store with online communities for feedback and to secure pre-orders. - With validation from pre-orders, negotiate pricing, order stock and deliver to first customers. - To grow, share in relevant communities, market through Facebook & Instagram ads and create content for your Shopify store blog to capture organic search traffic and promote across social channels. Grow For those of you who are thinking of starting a new business here are a few resources which I think would be extremely beneficial. - For anyone looking to start selling online this article is spells out the basics of what you need to get started! [Do I Need a Business License To Sell Online?]( - Is Shopify the right platform for you? Our comprehensive [guide]( gives you an in depth analysis into how you can leverage Shopify to succeed. Good Reads & Resources - A great twitter [thread]( for anyone who wants to brush up on their business finance knowledge. - [Godly.website]( is a repository of the most amazing web designs on the internet. If you’re looking for inspiration for your e-commerce store. Here’s the best place to look. Store of the Week Each week we highlight our pick for store of the week. We source this from [Ecomm Design](. If you have a shop, send it in for a chance to be featured on[Ecomm Design]( & the newsletter. Today’s pick is… drumroll please.. [Doop]( The first ever recycled & recyclable toothbrush with removable heads, Doop goes all in on sustainability. Their mission statement is powerful and clearly articulates what the brand is all about. By comparing their environmental impact with a traditional toothbrush, consumers are highly informed and persuaded to make environmentally conscious choices when it comes to dental hygiene. PS: If you have any questions, please send them in. We look at each of them & will publish them in next weeks newsletter. See you next week 😃 Rohit @ Ecommerce Platforms  Emails going to spam? Here's how to whitelist our email address: First, reply "hello" to this email so your email provider knows we're real. Next - Gmail users: - On mobile? Click the 3 dots in the top right corner, click "Move to", then "Primary" - On desktop? Return to your full inbox view, then drag this email into "Primary" tab near the top left corner. Apple mail users: - Tap our email address at the top of this email (beside "From:" on mobile), and click "Add to VIPs" All other users - follow these [instructions](. [fb]( [tw]( [ig]( Update your email preferences or unsubscribe [here]( © Reeves and Sons Limited, 86-90 Paul Street, London, United Kingdom 86-90 Paul Street London, Greater London EC2A 4NE, United Kingdom [[beehiiv logo]Powered by beehiiv](