New branding work for Lyntics

​ [Ebaqdesign]()​ ​ Hello creatives and entrepreneurs! Today, I'm proud to announce [my new work.](​ ​[Lyntics]( is a new SaaS company from Germany that came to me for a full rebrand. We've refined their strategy and designed a new identity. Including custom web design and development—all done within 7 weeks. Lyntics hired me for: - Brand strategy - Logo design - Identity design - Brand guidelines - Messaging (web copy) - Web design & development and more design work like email signatures, social media graphics, logo animation, custom illustrations and icons etc. as well as strategic work like brand strategy and website copy. You can check out the full project [on my portfolio]( or see images below. Also visit the [new website]( as well—which is a fully responsive, multi-lang, dynamic and built from scratch website (not a template!). I used [Relume Library]() to create wireframes. Then, I used [Webflow](=) for design and development. ​ 📖 ABOUT​ ​ ​[Lyntics]( is a SaaS company that provides businesses with an online platform to help them organize their data and create logic behind it. They're a new type of company that tries to define a brand new category of "data literacy" and become a leader of it. ​ 🧠STRATEGY​ ​ ​Purpose​ To empower organizations to turn their data into real business value. ​ ​Vision​ To become the World’s leading brand in data literacy by 2026. ​ ​Positioning​ We help companies democratize data knowledge within their organization, unlike other solutions, our solutions are scalable and instantly accessible to everyone. ​ ​Personality​ We love logic & structure, because it helps businesses be more efficient. We hate dependency and redundancy, because it causes stand-stills and inefficiency at work. ​ ​Values​ 1. Pioneer—Never stop exploring. 2. Disrupt—Aim to change the world for the better. 3. Empathize—Always focus on customers and their problems. 4. Commit—Always deliver on your promise. 5. Perform—Do whatever it takes to get the job done. ​ 👩‍🎨 DESIGN​ ​ ​Symbol​ The Lyntics symbol represents four people (a team) working together (holding hands) with a seamless flow of data amongst them (gradient color). ​ ​Colors​ The are 2 primary colors: green that stands innovation (techy color) and blue that stands for safety and stability (business color). Gradient is used selectively for highlights or CTA's only. These bright colors and gradient are balanced by the use of cool grays. ​ ​Fonts​ The brand uses a custom sans serif typeface T-star, which features uniform line width and round basic forms. This type was chosen for its technical and structured style (Lyntics creates structure and logic...) ​ About the client After 6 months of working with an incompetent design agency from Austria, Lyntics knew it wasn't going nowhere. They've spent a lot of money and still didn't have a website (and were nowhere near getting one) and competition was growing rapidly. Lyntics urgently needed a good website in order to launch their business. That's when they decided to give it a shot with Ebaqdesign (the referral came from my past client [Periti](). Rebecca, the marketing director at Lyntics reach out to me with a request to design a new website, with proper messaging and visuals, CMS system and support for multi-lang version—timeline was 1-2 months. Shortly after I had a call with Andreas, the CEO of Lyntics and we discussed the details. Next, I prepared a custom proposal and the rest is history... We held meetings and presentations every week, so that they knew where they were at each step of the way. I'm proud to announce we were able to get it all done within 7 weeks despite quite a bit of extra work and extra deliverables that came up along the way. (designers know what I mean) ​ Need help with your brand? ​[Ebaqdesign]( is a brand design and strategy agency based in Brooklyn, NY lead by Arek Dvornechuck. We help people build iconic brands. ​[Schedule a call]() to discuss your project now. [Start a project]() PS. Wanna learn more about our process? - ​[How to develop a strategy](=)​ - ​[How to design a logo](​ - ​[How to create a website]()​ ​ PS2. Don't kill me for the old video on the website! (with the old logo in it and some old washed-out colors...). The client promised to update it ASAP — Meantime, I hope it doesn't spoil the website too much.. ​ =​ =​ Follow me on social media for more tips on branding, strategy and design.​ ​[Facebook]() | [YouTube]( | [Instagram](=)​ ​ ​[Update your profile](Update%20your%20profile) | [Unsubscribe]( | [Privacy Policy]()​ [Built with ConvertKit](=)