Newsletter Subject

Whatever you celebrate, make it look nice

From

eater.com

Email Address

newsletters@eater.com

Sent On

Sun, Nov 12, 2023 02:00 PM

Email Preheader Text

Simple hacks that are as smart as they are accessible. Don’t worry about sourcing Victorian-era

Simple hacks that are as smart as they are accessible. [View on web]( [Camila Alves McConaughey and Matthew McConaughey at Austin City Limits Music Festival 2023.]( Don’t worry about sourcing Victorian-era doilies on Etsy. Just make it look nice. | Dina Ávila/Eater I’m writing this on November 7, which means there are 16 days left until Thanksgiving. At [Eater at Home](, however, the holidays are already well underway: Last Wednesday, we launched Eater at Home for the Holidays, our annual package dedicated to eating and entertaining through this home stretch of the year. The theme for 2023 is [Make It Look Nice](. To be honest, it started out as kind of a joke. During one of our team planning meetings, we were discussing how to approach the holidays this year, a not-uncommon conundrum in the food media world. As the Home editor, I want to keep things [fresh]( and [unexpected](, which can be a challenge when there are only so many ways to remake the holidays. It’s a little like trying to come up with different ways to say a food is garlicky without using “garlicky” — the word is overused for a reason. Thanksgiving, though it has its detractors, is a holiday that many people love, and its traditional foods tend to provoke strong attachment, even if the best way to make them remains a source of [vigorous debate](. So let’s say you’re an editor thinking about how to approach Thanksgiving and the holidays at large. The options are somewhat limited. You can decide this will be the year of sides, or the year of pie, or the year of [comfort food](, or the year of [pandemic Thanksgiving](, where you eat alone or almost alone, and turn to your bar for inspiration. But you cannot decide not to do Thanksgiving at all; that is not an option, even if you, the editor, are personally planning to observe the holiday at Peking Duck House in Chinatown. A food publication deciding not to cover Thanksgiving is like ESPN sitting out the Super Bowl. You can’t do it. So when someone said during a planning meeting, possibly joking, or possibly in the flush of gentle exasperation, “just make it look nice,” it resonated. This didn’t come out of nowhere: We’d been talking about how far tablescapes have come, and all the ways to make your Thanksgiving seem fancy with almost no effort ([Use your dang gravy boat!]( Put some [oysters in your dressing!](), and it had become clear that while people don’t necessarily want to have to go all out for Thanksgiving, they do have certain hopes and goals for the appearance of their meal and table. And so, Make It Look Nice was born. The concept was elastic enough to encompass food, entertaining, and design, and also allowed us to exploit one of our strengths as a team, which is coming up with hacks (or, in Eater parlance, [Moves]() that make your cooking life easier and, in this case, fancier, but in an accessible way. On top of that, it gave our photographer, Dina Ávila, an excuse to incorporate disco balls into the gorgeous still lifes you’ll see throughout the package, a win for everyone involved. And in the process of editing and building these stories, I found helpful reminders that the holidays (just like holiday news and cultural coverage) don’t need to be either impossibly pristine or wildly composed. The tablescapes in our shoots still look nice, of course (mini disco balls have a way of raising the stakes), but there will always be room for me, and editors like me, to heed the same advice we preach to readers like you who are looking for inspiration and encouragement during the stampede of the holiday season. Sometime next August or early September we’ll start this process all over again, sifting through the zeitgeist to divine what the holidays of 2024 will look like on Eater. In the meantime, I hope your holidays are happy, whether you own a gravy boat or not. If you like this email, please forward it to a friend. If you aren't signed up for this newsletter, you can [do so right here](. —Rebecca Marx, Home Editor  [Learn more about RevenueStripe...]( [Facebook]( [Twitter]( [Instagram]( This email was sent to {EMAIL}. Manage your [email preferences]( or [unsubscribe](param=today). View our [Privacy Notice]( and our [Terms of Service](. Vox Media, 1201 Connecticut Ave. NW, Floor 11, Washington, DC 20036. Copyright © 2023. All rights reserved.

Marketing emails from eater.com

View More
Sent On

31/05/2024

Sent On

30/05/2024

Sent On

29/05/2024

Sent On

28/05/2024

Sent On

26/05/2024

Sent On

24/05/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.