🎧 Great Design Takes Time

[logo] OVERTIME EPISODE 94 “It’s just a bunch of shapes on a page and some letters typed out…this shouldn’t take more than 15 minutes. But it does.” [hero-image] Art by [Meg Lewis]( Hello my beautiful shiny babies! It’s me, your host—Meg Lewis! Welcome back to [Overtime](, Dribbble’s very own weekly podcast where I give you design news and some tips to create your very best work. This week on [Overtime](, we take a look at a popular genre of design and ask: is your brand actually a bland? It might be, plus we’re all socially awkward now! We’ll also discuss an important lesson I’ve learned from teaching new designers. What’s the lesson, you ask? Well it’s that design takes a heck of a lot more time than you think it does. You ready for [Episode 94?]( Let’s go! [Listen to Overtime Episode 94 now](. Sponsored Ready to accelerate your creative career? UX Design could be perfect for you. Want to advance your design career or break into tech? Every company needs a UX Design professional to engage digital audiences. Learn to how to think and speak like a UX designer, all while keeping your day job with our part-time UX Design Career program. You’ll learn from live instructors, receive support from industry professionals, and graduate job-ready with a portfolio in just 6 months. Will it be challenging? Yes. Will it be rewarding? Absolutely. [Sign up today!]( [Ready to accelerate your creative career? UX Design could be perfect for you.]( Past Episodes [When Non-Designers Design Stuff This week on Overtime, the 2028 Los Angeles Olympics logo is revealed, and you won't believe who designed it... we dig into why it's so controversi...]( [A Logo Drenched In Class This week on Overtime, get the inside scoop on the extra fancy new Rolls-Royce rebrand designed by the folks at Pentagram! Plus, what is *Auto-Tune...]( [A Party For One Can Still Be Fun This week on Overtime, where is everyone moving to because of COVID? We're digging into the most popular destinations people are relocating to, and...]( Subscribe to the Overtime podcast [Apple Podcasts]( [Google Podcasts]( [Spotify]( [Spotify Podcasts]( as well as on [Simplecast](, [Overcast](, [Stitcher](, [Pocket Casts](, [TuneIn](, [Castbox](, [RadioPublic]( or via [RSS](. Other Happenings 📞 💬 10 key questions to ask clients before designing “The discovery phase is the heartbeat of a project and where you’ll find those small gems of information that help your project thrive. This isn’t the time to assume anything about your client or impose your trendy creative ideas. This is the time to ask questions and listen!” We’ve all been there before—creative block hits, or a miscommunication happens with your client. All of a sudden, you’ve found yourself in an endless cycle of revisions with a mountain of files piling up labeled “FINAL-FINAL-FINAL5.ai.” So what went wrong? Well, you’re probably not asking the right questions. Freelance Creative Director & Designer Katie Cooper joined us on the Dribbble blog to share the [top 10 questions]( she likes to ask clients to better align project goals and vision. Katie is a firm believer in [asking the right questions]( and doing more of the work upfront: “The more you put into the research and discovery phase of a project, the easier the design process becomes.” [Brand Discovery Questionnaire] Here’s a sampling of the questions Katie urges you to ask your next client during the brand discovery process: - ✈️ What’s the 30K-foot view? - ⌛ Where’s the company in 5 years? - 🧠 What problem are you solving? - ❤️ What practical benefits do you offer? - 🗣️ What do customers say about you? You may have noticed that none of these questions [are specific to design]( or visual style. But if you don’t know the why behind your client’s brand, you might as well be throwing a rock into a dark room and hoping it hits the target. So remember—never assume, always listen, and always ask why. Want more insights? Be sure to head on over to the Dribbble blog to view the rest of Katie’s [tried-and-true brand questionnaire](, and apply it to your next project! ■You elected to receive these emails. No longer interested? [Unsubscribe]( or [manage your subscriptions](. Dribbble Holdings Ltd. [• 524 Yates St. • Victoria, BC V8W1K8, Canada]( [hero-image]