🧰 This is how you build (your) brands

[logo] [hero-image] Art by [Mila Spasova]( “The development of digital technologies and the introduction of social media, ‘personal brand’ takes a whole new meaning. Suddenly, you have more room to show the world who you are and what you are about. Your online identity becomes defined by everything you share on the internet.” Authenticity is a staple of [crafting your own personal brand](, but how can designers put themselves out there in the digital ether with an authentic confidence? We were joined over on the Dribbble blog by Natasa Djukanovic, CMO of Domain.ME, for a comprehensive rundown of methods designers can use to shape a genuine online presence. You’ll also get [first-hand insights]( from designers in the community on how they tackle this specific issue. Be sure to check out Natasa’s [complete article]( for a thoughtful, thorough collection of [actionable suggestions]( and inspiration. Here’s an excerpt of a few important points gleaned from the creative community regarding the art of crafting a memorable—and successful—personal brand: ✍️ Tip #1: Tell your story “The most neglected, yet very important aspect of a personal website has to be the ‘about’ and ‘process’ pages. Showing the face behind the work helps instantly establish trust with potential clients. And having a strong, thorough process page can help show your level of expertise. Those two pages alongside a curated portfolio are a secret to landing more client work through a website.” ⏱️ Tip #2: Be consistent “There is a reason why big brands stick to the same name and visuals for decades, or even hundreds of years (just think of Coca-Cola). Their slogans might change and they might invest resources into various campaigns, but some things remain the same, which helps them be recognized and capture the essence of their brand. If you want to build a strong personal brand and make sure you are easy to find, it’s important to keep the same brand look and feel across all of your online profiles. If available, use a first and last name combo for your social media usernames, and feature the same photograph. It’s important this matches the information on your personal website.” ❤️ Tip #3: Live your brand “The most important tip—live your brand. By defining what makes you unique, whether it’s your story, your style and, most often, a blend of both, it’s important you commit to it and let others see it. Your personal brand should follow you no matter where you go. You should not only strive to leave your brand’s mark on your ‘about me’ and process pages, but through all spheres of work, regardless of whether it’s that which you do for clients, or YouTube tutorials. Get social, too. Work on your networking skills; expand your network. Represent your brand in your Tweets as much as you do in your meetings with clients. Your brand is an extension of you, so keep it natural and never forced.” Designers, be sure to head on over to the Dribbble blog for Natasa’s complete article: [How To Make Your Personal Brand Stand Out Online](. Brush up on the included techniques, and don’t be afraid to let your creative voice and personality be seen—and heard. ■Sponsored They’re changing the way people create You’re a designer, and it just so happens that you make great tools that other designers can utilize in making their own work. [By connecting you with a network of 6.6 million potential customers](, Creative Market is a platform that ensures your amazing creative assets get into the hands of those who need them, no matter where they are. Interested in sponsoring? [Contact us]( [Senior Art Director]( Hero Cosmetics - New York, NY It’s time to gain control over your skin’s healing journey, from start to finish. 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