380k views on his first post

Meet Cade. He started working with me and my team a few months ago and on his first post when we worked together, he generated over 380K views. ... On JUST ONE POST! Whenever you talk about things like this, everyone always says "it doesn't count because they already had a following" Yes we work with artists with existing followings, but we also take on artists who are starting essentially from scratch too, as long as we believe in the artist and where they're headed. Before working with us, Cade hadn't had a reel go over 4k views, with most ranging around the 1k mark. A percentage increase of around +37,900%... Now I'm not going to gatekeep exactly what we did, I'm going to let you know every detail so that you can utilise this in your own content and get your music heard. When we started working with Cade, he sent us over a performance video for his new song, Moroni which was based on his hometown in Utah. This wasn't a really polished video, it was a simple video of him singing the song. Most people at that point would've put up the performance video and then wondered why it didn't perform as they think it should've done. But we wanted to do what everyone else forgets about when posting their music... ... The story. We edited the video with footage from the area as well as his performance, bringing viewers into the narrative of the song and Cade's monologue before going into the song brought an element of intrigue which made people want to watch further. The most important thing you can do when posting content for your music is working out how you can get as many people as possible to the 5 second mark and then to share. If you can do that, the video will fly. To do this, hooks help. A common misconception is that hooks are there to "trick" people. They're not, they're to provide context to what they're watching.  As think about it, someone is going about their day and you pop up on their screen as they're swiping. You need to give them the context to why you're there and most importantly - why they care. In this post, the hook was "if you grew up in a small town where everybody knows everybody, then I wrote this song for you", making it very clear who it was to and that it was a song ([if you want to watch the video, it's here)](. In this instance, people from Utah were being shown the song (due to the SEO) and they cared because it was related to where they were from. It made it as much about their experiences as it was about the music - this is the key to getting outside of your own audience. Someone has to care about it for themselves and not just because it's a nice song! People were creating engagement asking whether he was from a small town or not, which pushed the video out further! Overnight, his very first post with us exploded, now sitting at 380k views, 16k likes and nearly 1000 comments.  It was picked up by a local news station the next day who then ran a story on it, before the song even released! Since then, we've been building data into the sound, Cade has got thousands of new followers in a short space of time and have gotten multiple large videos across TikTok and Instagram, whilst the song has been added to a number of reputable playlists (it's not all about socials, it's how it feeds together to get your music heard). Now this is important... No matter where you started from, you can make changes and build opportunities for yourself. Sometimes all it takes is to do something you wouldn't of done before. Today I want you to go out of your comfort zone and look at how you're promoting your music and answer the question "what would make someone else care about this as much as me" And if you want me and my team to work on it for you, there's one space remaining in July, click below to apply: ➡️ [Apply to work with me here]( See you there, Damian Damian Keyes Founder, DK Music Business Academy and DK Social Option 1: I teach you how to do it (less expensive): [www.dk-mba.com]( Option 2: I do it for you (more expensive) [www.dk-social.com]( Sent to: {EMAIL} [Unsubscribe]( DK Music Business Academy, Palmeira Avenue Mansions, 19 Church Road, Hove, BN3 2FA, United Kingdom