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Wed, Apr 10, 2024 04:53 PM
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If you are thinking of advertising your music then it is imperative you read this email, regardless
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If you are thinking of advertising your music then it is imperative you read this email, regardless of whether you do anything with it, it will save you both time and money. The most important thing you need to know when advertising your music is this: Selling something is not the same as getting people to listen to your music. When you're selling a product, you identify pain points, incite excitement paired with a bit of urgency and you can get a sale.  Music is different. We need to think of it psychologically. Sometimes it takes a while for a new song to infiltrate your brain. How many times have you heard a new song from an artist you love, but you're not sure of it? But then after 5 listens, suddenly you think it's a banger? It's the same case with ads, it's very rare that someone hears something once and is suddenly the biggest fan. At the moment when running ads weâre essentially asking someone to listen to one ad once then go over to stream on Spotify, follow on all socials, engage, become a fan⦠All after one time theyâve heard something. This will normally look like this: They leave because of the following: 1. They're not warmed up enough to go to your socials or anywhere else afterwards. 2. Spotify doesn't make it easy for them to do anything else afterwards. At best they might add you to their playlist, but this is unlikely after just one listen. This is a very expensive way of building your music career. Facebook charges you more expensive click costs because people aren't staying on Spotify long enough for Facebook to deem it valuable to the person who clicked, so therefore they charge you more for that click. And after all that, say you manage 100k streams - what does it mean? It's difficult to make an ROI from Spotify because the streaming payouts are low without a large catalog of music and you can't get to these people because Spotify doesn't give you access to that data. Sending people straight to Spotify is just pay to play - and I hate pay to play. So... now to the good bit. This is what you do. We need to divide advertising up into cold and warm audiences. Warm audiences are people who have a bit more trust and have already heard your music or seen your content - people who you can send ads to saying "hey this is my new single" as it's not out of the blue and they're more likely to do what you want. Cold audiences are people who have never seen you before. They need warming up. Instead of sending them into Spotify, we send them to your socials where you're housing all your best content (yes, I have courses in how to create the best content so you don't have to worry about doing this yourself!). This is what my strategy looks like: This is you RETAINING your fanbase and they jump between your socials and Spotify constantly as you keep bringing new people in. This is how you build momentum and build an asset that you can access (your fanbase). The power is when people come back. This is from my ads course The Musician's Core Facebook Advertising Course.  If you haven't got onto it yet... why not? If you're planning on advertising your music at any point, you have to be informed with a strategy. Otherwise you may as well just throw money away. All you need to do to watch the course is click the link below and join as a member. [Join The Academy]( Save this email so you can re-read it when you need it. Damian :)
Sent to: {EMAIL} [Unsubscribe]( DK Music Business Academy, Palmeira Avenue Mansions, 19 Church Road, Hove, BN3 2FA, United Kingdom
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