📦 - You’re In Luck... 🍀

DTC 506 - Reddit Advertising, St. Patrick’s Day Ad Tips, and Ad Manager Issues Monday, March 4, 2024 Ultimate cold call move. Leave an impression that lasts a lifetime. 😜 Good morning, To the delight of no one, Wendy’s announced they will introduce dynamic pricing starting in 2025. The $30 million dollar investment in their digital AI menu board roll out will feature fluctuating prices based on demand in the hopes of driving traffic. After major online backlash, and being accused of price gouging, the company backtracked with this statement: “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice.” But menu items will still be more expensive during peak hours. Make it make sense. 😅 Here’s what you’ll find in today’s DTC: - Should you be advertising on Reddit? - St. Patrick’s Day tips for your evergreen ad creatives. - And is Facebook Ads Manager giving you a headache? You’re reading this newsletter along with new subscribers from: Four Points Books, Mint Floors Inc., and Forestway Fresh. 👋 SMS ⏩ How True Classic 3x’d Their SMS Opt-In and Grew Automation Revenue by 40+% People pick up their phones 58-144 times per day on average. Will they be seeing (and converting on) a message from your brand? 🤔 Make it as easy as possible for new subscribers to join your SMS list with[Postscript’s Onsite Opt-In](. With Onsite Opt-In you can: - Improve SMS opt-in rates on pop ups - Facilitate a seamless experience for visitors (and more revenue for you!) 👉 Fact: In the first two months of using Onsite Opt-in, Jones Road gained more subscribers than they had throughout the entire year. 👈 Keep your visitors on site, maximize order conversions, and maintain campaign attribution — All while your list grows faster than it ever has with Onsite Opt-In. [“I’m Ready to Opt-In”]( Added bonus: [Plan your entire year of SMS campaigns for free with Postscripts SMS Marketing Calendar](. *Sponsored ADVERTISING 101 🤔 Are Reddit Ads Worth It? [Reddit]( is ramping up its advertising efforts as it prepares for its IPO with a valuation of $5 billion later this month. By leveraging over 100K active communities, the forum wants to be a leader in contextual advertising. What this means for brands: Advertisers will be able to tap into these real-time conversations and put their products or services front and center through a variety of ad placements through the website or app. But is it worth advertising on Reddit? Let’s look at the numbers 👇 Reddit user stats: - Reddit has 73M daily active users and 500M monthly visitors - 50% of its audience is based in the U.S. - More than 500 subreddits have at least 1 million subscribers - Logged-in users spend an average of 20 minutes a day on the platform - 85% of Reddit users say they turn to Reddit to learn more about their favorite topic - 90% of people trust Reddit for product and brand recommendations - 69% of Redditors respect when brands make an effort to participate on the platform There are different ad formats available for SMBs depending on budget and advertising goals. Advertisers can bid on a cost-per-impression (CPM), cost-per-click (CPC) or cost-per-video view basis. Promoted posts: These posts appear in a user’s feed and can feature a single image, carousel or video with comments on or off. Conversation placements: These ads will appear in a conversation thread within a forum and can be a thumbnail image or video. Brands like [Oatley]( have already seen success with tongue-in-cheek ads that quickly spurred online discussions in a megathread and drove traffic to [their microsite](. The takeaway? - Reddit can be another advertising channel to explore and diversify your ad mix. - Businesses that want to target a specific audience or community of users could benefit from testing this out. - Gaining trust with Redditors and getting them to advocate for your product can help increase traffic and conversions Will you dip your toe into Reddit advertising? INFLUENCER MARKETING 📈 How To 8.11x Your ROAS In 2024 As an ecommerce brand looking to build an ambassador program, you typically face two options: - Do things manually and waste hours on boring work 👎 - Spend $20k+ on software and tools with no guaranteed results 👎 Neither option sounds overly appealing… But, as a DTC reader, we’re letting you in on a third option — [SARAL](. With SARAL, the average brand is seeing an 8.11x ROAS on their influencer marketing spend. 🚀 Here’s why ecom brands like Obvi and Root’d are loving SARAL: - They automatically find influencers for you. - The outreach is “direct-to-creator” so you preserve relationships. - Robust workflow automations ensure posting after product seeding. If influencer marketing is on your 2024 roadmap, take this chance to start the right way with SARAL. [👉 Claim Your No-Risk Free Access 👈]( Skeptical? [Book a demo]( *Sponsored CAMPAIGN TIPS 🍀 St. Patrick’s Day Tips It's time to paint the town a nice shade of green. The [Pilothouse team]( shares why you should run a St. Patrick’s Day campaign for March and some important campaign tips below. 5 Tips for St. Patty’s Day Ad Creatives 1️⃣ Don’t have a specific promo planned for St. Patrick’s Day? You don’t need one. Instead, turn your evergreen ad offers green. By taking your top-performing ads and swapping colors or adding in more timely messaging like ‘Luck is in the air’ or clover emojis, this is an easy way to get in on the holiday fun and take advantage of low CPMs during this period. 2️⃣ Keep it simple. If you have to over-explain the promo, then it's too complicated. It should be easy enough to understand even if customers are reading it with beer goggles. 🍺 3️⃣ Show off your brand humor! - Customers love a good pun. If you can’t think of one, ask ChatGPT to find a St. Patrick’s Day pun or joke that works well for your product or service. 4️⃣ Add a sense of urgency. Make sure to add a promotion end date to your flash sale and emphasize this deal is only for a short period. This is a great way to hit your March revenue goals. 💪 5️⃣ Don’t lose out on those conversions! Target customers in your abandoned cart email flow and offer a cheeky code so they feel compelled to complete their purchase. This is the perfect time to launch these St. Patrick’s Day ad creatives so you will get better CPMs and cheaper CPCs to help with your monthly marketing costs. 💰 🌐 IN THE SOCIAL SPHERE We’re seeing more and more people voice their concern about the lack of Meta ads support. After laying off support team members, the general consensus is that the support is no longer there and glitches are more and more common. Can't view the image? [Click here]( ❓ Have you noticed any issues in your ad account? - [Yes, it’s so frustrating!]( - [More or less the same]( - [No glitches on my end]( 🧰 THE TOOLKIT 🛑 “STOP” replied the customer after receiving another generic SMS campaign… Don't waste your time and money on texts that don’t resonate. Get the inside scoop on [how to send texts that just click](. * 📰 NEWS - Payment processor [Stripe is now valued at $65 billion]( after a share sale deal with employees. - TikTok [launches monthly Trends Diges](t for creators and brands. - Meta trains [AI chatbot Llama 3 to answer more controversial questions.]( SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. Have you heard our latest podcasts? - 👚 Oren John on [Launching a Premium Niche Fashion Brand]( - 💰 [AKNF 381:]( The Ultimate CRO Framework for Media Buyers - 🧦 Streamlining Success – Outway's Taylor Fraser on [Simplifying to Scale Ecommerce]( - 👀 [AKNF 379:]( TikTok Shop Affiliates: The Time Is Now - 🔗 Ezra Firestone on [Proactive SEO and Brand Acquisitions]( - 📈 [AKNF 377:]( Spilling our Performance Max Google Ad Secrets Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](