📦 - Make The LinkedIn Algo Love You

DTC 497 - LinkedIn Algo Insights, TikTok Shops, and Trustworthiness Tuesday, February 20, 2024 The greatest use of ‘in perpetuity’. Good morning, Even though Shopify's stocks dipped after a solid Q4 earnings report, Shopify President Harley Finkelstein is confident about the company's growth this year. He mentioned some key milestones: In 2023, Shopify drove $236 billion in GMV (Gross Merchandise Value), surpassing the overall US retail market. In Q4 alone, revenue hit $2.1 billion, with free cash flow reaching $446 million. Rest assured, DTC is not dead. Here’s what you’ll find in today’s DTC: - Grow your LinkedIn presence with these key insights and best practices - We discuss how to leverage TikTok Shops and their affiliate program - And…three reasons why you aren’t seeing website conversions You’re reading this newsletter along with new subscribers from: The Eye Institute, Sunnyside Lodge, and Fledge Labs. 👋 SCALE 🚀 This Brand Doubled Their Sales… And Your Brand Can Join Them * A service based brand joined Pilothouse’s brand accelerator, Pilot Program, with one goal in mind: [scale](. 🚀 The team took over their campaigns, revamped their creative approach, and saw results better than anyone could have expected… 💥 Their sales doubled and their AOV increased by over $30! This isn’t a one-off success story. The team has [opened up limited spaces for Pilot Program]( to help your brand achieve results like these. If you want to scale to new heights, get in touch with the partnerships team today. 🚨 [Kickstart your growth and unlock your brand’s full potential](. KEY INSIGHTS 🚀 Understanding The LinkedIn Algorithm Looking to grow on Linkedin? Richard van der Blom, the founder of [Just Connecting](, a platform for social selling and LinkedIn training has some thoughts. We read his LinkedIn Algorithm Insights 2024 Report and it’s full of useful information on how you can grow your online authority on LinkedIn. The best practices guide is armed full of useful stats to help your LinkedIn growth strategy: Here are some important highlights: - Most users are coming from mobile: Compared to desktop, mobile reigns supreme. 65% are mobile users while 35% are from desktop. 📱 - What this means: When creating assets, go vertical. Vertical layouts are 20 to 35% more effective while vertical videos are 15% more effective. - Posting 3-4 times a week is ideal: This is the bare minimum to get the LinkedIn algo to like you. This can be text posts, videos, or carousel posts - Ideal text length: 900 to 1200 characters - Ideal video length: 1-2 minutes with added text that is 500 words or less - The ideal number of slides in a carousel: 12.4 and 25 to 50 words per slide - Show your face! Posts that contain images perform better compared to text-only posts but the ones that perform the best contain selfies with a 30% boost. 😀 - Polls are an easy way to engage your audience: It only takes one click for someone to vote for your poll so add these to your content mix - Ideal voting length: one week and adding the ‘other’ option also helps and gives a 25% visibility increase. Use these algorithm learnings next time you post on LinkedIn so you can reach more people with your posts and grow your network! UPSELL REVENUE * Did you know Shopify stores can make 10–15%+ more revenue just by adding upsells? Seriously — and you can add upsells in minutes with [OneClickUpsell](. OneClickUpsell is a guaranteed win for Shopify merchants: - “$788,000 in extra revenue…” - “AOV went up 50%...” - “Literally printing free money…” 15,000 stores already use OneClickUpsell, and guess what? They’ve made a staggering $670 million in extra revenue! ⏰ 10 minutes from now, you could have highly profitable upsell funnels working across your entire store — and watch as your sales jump 10–15%+ overnight. Don’t lose another dollar in free upsell revenue… [Try OneClickUpsell for free today]( PODCAST 🎧 Talking TikTok Shops And Affiliates In this episode of the pod, we catch up with Spencer from [Pilothouse’s TikTok team]( to talk about why TikTok Shops is a great opportunity for SMBs even if you don’t have a huge following, how the affiliate program works, and monetization. In this podcast, we cover: - Why rising CPMs is a positive signal that the platform is becoming more popular - How TikTok Analytics has improved in the past few months - Best way to set up your TikTok Shop to optimize performance Spencer explains: “The value add of TikTok Shops is through the affiliate programs. Through the Shops affiliate page, you can fill out a profile about the product, its selling point and set an affiliate percentage. You can sign on 50+ creators and then narrow down the list and work with a handful that really drives conversions to your store.” 👉 You can listen to the full episode with Spencer [here](. 🧰 THE TOOLKIT 💸 When your inventory flies off the physical and digital shelves, omnichannel automations are a MUST. Join Square and Finale Inventory TOMORROW to learn how to keep inventory, margins, and operations maximized. [Register now to get ahead](. * 📈 How can AI CX increase your conversion rate? (Hint: Limitless Personalization) Learn how your brand can take full advantage of AI at the fast-approaching [Commerce Experience Summit](. * 📰 NEWS - Nike is [getting rid of 1,700 jobs]( to cut $2 billion in costs. - [Chamberlain Coffee’s subscription business grows]( on its own site and Amazon store. - Amazon Europe is getting into the [luxury resale business with Hardly Ever Worn It partnership](. 🌐 IN THE SOCIAL SPHERE Do your customers trust you? Focus on building your online reputation, adding social proof for your product, and getting credible mentions for your business. Only then will you see an improvement for your website sales. Can't view the image? [Click here]( SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🔗 Ezra Firestone on [Proactive SEO and Brand Acquisitions]( - 📈 [AKNF 377:]( Spilling our Performance Max Google Ad Secrets - ⭐ Niclas Bornling on [the Art of Brand Storytelling]( - 🚀 [AKNF 375](: ‘The Three W’s’ of Email CTR - 🥟 Eric Ji Sun Wu’s [Entrepreneurial Journey with Sobo Foods]( - 💗 [AKNF 373:]( The Art of Valentine’s Day Advertising Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](