📦 - Be Honest. Thank You 👀

DTC 488 - Uber Eats Super Bowl Ad, Brand Storytelling, Business Affirmations Wednesday, February 7, 2024 Good morning, Japan wants everyone to know, Taylor Swift does have enough time to attend the Super Bowl. The Japanese Embassy released a statement saying they can confidently Speak Now that the popstar has enough time to wear Red for the Chiefs game, delighting fans with their pun-filled statement. Here’s what you’ll find in today’s DTC: - How Uber Eats’ Super Bowl ad leverages a viral pop culture moment with the Beckhams - Why good marketing is 90% storytelling - And…here are some positive business affirmations when you are feeling low You’re reading this newsletter along with new subscribers from: CropLife, Burger King, and Tail Activewear. 👋 WE’RE HIRING ❗We wanted you to be the first to know that DTC is looking for a full time Social Media Content Creator! Think this could be you? Reply to this email and introduce yourself. Know someone who might fit the bill? Tell them to send an email our way: team@directtoconsumer.co 🤝 IN PARTNERSHIP WITH WUNDERKIND 🫡 Prepare For What’s Coming Down The Pike If 2024 was an ice cream flavor, it might be rocky road. The tides of economic uncertainty and the thirst for seamless commerce are reshaping the landscape. Is your team equipped for the next horizon? In Wunderkind’s latest guide, [2024 Predictions: 10 Trends in eCommerce Marketing](, you’ll gain insights and recommendations on hot button, mission critical topics like: - Navigating increased costs and decreased customer engagement due to political advertising - Reshaping your customer satisfaction with AI tools like virtual try-ons and styling - Transitioning to martech partners with outcome-driven models versus traditional subscription models The year 2024 is not just a chapter but a saga in the evolution of ecommerce and digital marketing. Embrace change, drive growth, and revolutionize the way brands connect with consumers. [Download The Guide To Learn More]( 📰 NEWS - Amazon partners with UK publisher Reach to [access first party customer data](. - Snapchat lays off [10% of their workforce](. - Instagram tests ways for users to [preview a post before publishing.]( - e.l.f. Cosmetics [launches an immersive shopping experience]( on Apple Vision Pro. - Google’s Bard AI will soon [rebrand to Gemini](. TRENDING NOW ⭐ Uber Eats Super Bowl Commercial with The Beckhams Food delivery service Uber Eats has partnered with David and Victoria Beckham for an upcoming Super Bowl commercial. In the 35-second spot, [they spoof a famous scene from the Beckham documentary]( and the brand is already receiving a ton of online praise for their humorous take. The backstory? The most viral moment from the four-part Netflix documentary was when David Beckham confronted Victoria about her white lie. When she shares that she came from a working-class family, her husband quickly stepped into the room and demanded she tell the viewers what kind of car her dad drove her to school. His exasperated reply “Be honest” quickly went viral and she finally admitted the truth: her dad actually drove a Rolls Royce. 😂 [Stills from Uber Eats Super Bowl ad with the Beckhams] The impact? - This scene quickly became a popular internet meme. - Even Victoria Beckham’s fashion label jumped on this business opportunity, coming out with [$150 white crewnecks that said ‘My Dad Has a Rolls Royce”]( (the same one she wears in the commercial). - Uber Eats further pokes fun at Victoria’s ‘forgetfulness’ in their ad. They cheekily referenced this in their messaging: ‘Whatever you forget this Sunday. Remember Uber Eats.’ People are loving how this celebrity pair has no problem poking fun at themselves and how this Super Bowl ad ties back to a relatable pop culture moment. Leveraging viral moments is a great way to capture your audience’s attention so make sure to try this tactic as well leading up to Super Bowl weekend! IN PARTNERSHIP WITH SARAL 🛶 The Hidden “Influencer Moat” And How To Build It One of the least spoken about, profit-first, moats for DTC brands is a community of influencers. Building a community of influencer-affiliates means you: - Get to control your acquisition costs - Don’t rely on paid media - Have vocal advocates non-stop promoting your brand Brands like yours are already building their sustainable competitive advantage and gaining trust with their audience through [SARAL’s network of untapped influencers](. Plus, their search engine and intelligent recommendations means better results for less work. 👀 [Test It Out For Free]( Want a tour? [Speak to their team.]( PODCAST 🎧 The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear In this episode of the pod, we sit down with Niclas who has transformed iconic brands like Salomon, New Era, Keen, Houdini and now Craft Sportswear with his masterful storytelling. [Craft Sportswear]( is a trail-running brand cashing in on the wave of niche purpose sportswear. We discuss its brand evolution and the power of a compelling narrative in shaping a brand’s journey. Niclas explains: “I’m a believer that good marketing is 90% storytelling. The other 10% is an amplification of that story. But if you don’t have a good story, it doesn’t matter how much you amplify it.” In this podcast, we cover: - The Eureka moment when Niclas realized everything is a story - How to blend innovation with captivating stories for outdoor brands - The future of branding 👉 You can listen to the full episode with Niclas [here](. 🧰 THE TOOLKIT 👉 GreenPan, Jot, and KraveBeauty all use minisocial creator campaigns. Are you ready to join them in the halls of UGC-fame. [Get 15% off your first campaign using a solution your whole marketing team will love](. * 💸 LAST CHANCE: Read the Northbeam 2024 Marketing Preview. Actionable strategies for generative AI, profitable advertising, and firing your CMO (just kidding, kinda…) from the market leader in ad attribution. [Download for free](. * SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 🌐 IN THE SOCIAL SPHERE Trying to start and grow your own business is tough. To stay positive, try saying these business affirmations every day so you stay focused and determined on your long-term goals. Can't view the image? [Click here]( 👀 BANTER A reminder to shift your mindset. Have you heard our latest podcasts? - ⭐ Niclas Bornling on [the Art of Brand Storytelling]( - 🚀 [AKNF 375](: ‘The Three W’s’ of Email CTR - 🥟 Eric Ji Sun Wu’s [Entrepreneurial Journey with Sobo Foods]( - 💗 [AKNF 373:]( The Art of Valentine’s Day Advertising - ⭕ The Rumpl and Houdini [Partnership Story of Innovation and Sustainability]( - ❌ [AKNF 371:]( Biggest Amazon Return Mistakes Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 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