📦 - Doing A Wellness Check In 💗

DTC 486 - Amazon A+ Content, Sustainable Plastic, Teamwork Tips Monday, February 5, 2024 Good morning, is everyone okay? After Elmo did a wellness check in on X, the account was quickly flooded with thousands of honest replies as people chronicled their layoffs and personal struggles. A reminder that a well-timed message can quickly go viral. 🔥 We hope you’re doing well out there! Here’s what you’ll find in today’s DTC: - We’re handing out perfect scores to these Amazon A+ Content images. - How brands can reduce their plastic waste with CleanHub. - And…two things you need to build a strong team. You’re reading this newsletter along with new subscribers from: Nutrition Hangar, Confetti, and Better Booch. 👋 IN PARTNERSHIP WITH KLAVIYO 🥷 Steal These 11 Road-Tested Ways to Grow Ecommerce Revenue As ad costs rise and ad efficiency wanes, it's crucial to maximize the value of your owned audience. It’s time to dive deep into your customer data, and use it to fuel revenue growth for a new era of marketing. Download [the big book of Klaviyo use cases]( to see how some of their fastest growing ecommerce partners are using first-party data to build stronger customer relationships and increased lifetime value. You’ll learn from success stories like: - AriZona Beverage Co.’s 201% year-over-year growth in Klaviyo attributed revenue - Dagne Dover's astounding 12,000% ROI in their first year using Klaviyo SMS - Andie Swim’s 71% YoY lift in flow click rate Get inspired, and even better, get practical, step-by-step advice to implement these proven marketing strategies in your own campaigns. [Download The Big Book Of Klaviyo Use Cases]( 📰 NEWS - Shopify merchants can now [create up to 2,000 product variants](. - X launches [vertical video ads]( globally as video views grow. - Google [rolls out clippable coupons]( in the U.S. for organic search. - Meta [launches a new video ad attribution option]( called Engaged View. - Google confirms [Bard Advanced is getting a subscription paywall](. CREATIVE CORNER 📸 Amazon A+ Images Hey friends! 👋 It’s Week 21 — Welcome back to another issue of [Creative Corner](! We don’t know about you, but the year started with a bang at Pilothouse. 🧨 To say thank you for taking time out of your busy schedule to hang with us, the [Pilothouse Amazon team]( is sharing some of their favorite Amazon A+ listings from 2023. We hope these tips will help you refresh everything you need to know for thriving A+ Content. 💯 So, off we go! 👇 What is Amazon A+ Content? A+ Content (or EBC – Enhanced Brand Content) is your ticket to creating customized Product Detail Pages (PDP) on Amazon with the level of detail and branding a customer would see on a website. Amazon offers a range of modules for adding photos and copy about your products or brand. While some brands emphasize product details, others use A+ Content to delve into brand specifics for added customer value. For businesses that meet a list of Amazon requirements, Premium A+ is available. This offers brands a larger, enhanced version with more module options. A+ Selkirk Time for your close-up! 📸 This A+ Content for Selkirk is all about showcasing the unique details of the product 👉 cue the close-ups! Since this product is new to the market, we aimed to tell a story that differentiated it from competitors by strategically highlighting its best/unique selling points. Highlighting the USPs, like texture, showcasing color variations, and including a model comparison chart, helps viewers better understand the product and feel supported in their purchase decision. Additionally, including quotes from industry professionals adds social proof to the content and builds trust with the audience. While this A+ Content includes a ton of information, its layout breaks the critical points into bite-size chunks, for viewers to easily find the info they want. To see more examples of A+ Amazon content [click here](. PODCAST ♻️ CleanHub: Pioneering Sustainable Plastic Management for DTC Brands For better or worse, the reality is…most weeks on the DTC Podcast we talk about products that put more plastic into the world. This week, we sat down with Joel Tasche, founder of CleanHub, to reverse the trend. ♻️ Rooted in his love for Germany's natural landscapes and his concern over Asia's pollution, Joel created CleanHub, targeting the critical issue of only 9% of global plastic being recycled. CleanHub excels in eco-friendly waste management, employing innovative approaches like energy recovery and co-processing. They partner with local collectors, ensuring effective waste retrieval. For brands that want to see their impact, CleanHub’s advanced tracking system provides real-time, transparent verification of waste collection, ensuring reliable and impactful environmental efforts. All this transparency and attribution lends deep credibility to brands and customers who resonate with this mission. DTC brands, like Sud Scrub, are collabing with CleanHub to transform environmental concerns into actionable solutions, aiding in the development of waste management infrastructure in underserved areas. Support CleanHub's mission for a cleaner, healthier planet where sustainability is practical and tangible. 📚 Wanna read on? [Check out our full podcast write up here](. 🎧 Prefer to listen? [Listen to the episode with Joel from CleanHub](. For more details, contact Joel at joel@cleanhub.com or visit [CleanHub's website](. Life is best lived on a clean planet. 🧰 THE TOOLKIT 🤖 You’re making your ad reporting harder than it needs to be… Cookie depreciation, walled gardens, and finite lookback windows are a thing of the past. Upgrade to a more efficient ad data analysis with [Northbeam](. * 💸 Here’s a freebie for Shopify merchants! Get a free $100 Amazon gift card and learn how you can increase your Shopify revenue when you [book a demo with Black Crow AI](. * SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 🌐 IN THE SOCIAL SPHERE Is your team out of sync? Here are two ingredients you need to keep things running smoothly. Can't view the image? [Click here]( 👀 BANTER We are cheering you on! 💗 Have you heard our latest podcasts? - 🥟 Eric Ji Sun Wu’s [Entrepreneurial Journey with Sobo Foods]( - 💗 [AKNF 373:]( The Art of Valentine’s Day Advertising - ⭕ The Rumpl and Houdini [Partnership Story of Innovation and Sustainability]( - ❌ [AKNF 371:]( Biggest Amazon Return Mistakes - 🥘 Danielle Walsh and Steph Chen from cookware brand [Anyday on the Power of Storytelling]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. 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