📦 The DIY Effect (Results May Vary)

Here Comes The Twist… [DTC x Wunderkind]( [Wunderkind]( Marketing and DIY (do-it-yourself) go hand-in-hand. 🤝 Scrappy is all the rage these days, but should all aspects of business be approached with that scrappy, do it yourself mindset? Affordable luxury handbag and accessory brand Kurt Geiger worked with Wunderkind on their flagship website. Together, they were successfully able to [increase cart and category browse abandon messaging and increase acquisition of unknown traffic opt-ins](. Seeing the successes of the partnership unfold, Kurt Geiger wanted to recreate these boosted metrics across their other brands and regions. But, like all good stories, here comes the twist… They made the decision to replicate their newfound success in-house. After months of engineering work and tens of thousands of pounds spent, the brand was at a crossroads — Does it make more sense to keep building or buy? 🤔 Kurt Gieger’s Chief Digital Officer, Gareth Rees-John, and Senior CRM Manager, Lucinda Hagan sat down in this [exclusive interview]( to tell you exactly what happened next. Since we’re leaving you on a cliffhanger, we’ll give you a teaser… The story ends with a 151% increase in conversions and 2x weekly email opt-ins. 👀 [Find Out What Happened Next]( [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](