📦 - Running BFCM Ads in Q1

Mr. Beast and X Collab, BFCM Q1 Ads, Gmail Snooze Feature Thursday, January 25, 2024 Good morning, Did you know nine U.S. states were responsible for half of the U.S. ecommerce orders in 2023? No surprise here that some of the most populous states like California, New York, Florida, and Texas were at the top of the list but Illinois, Pennsylvania, North Carolina, Georgia, and Washington also made the cut. Understanding which states drive the most orders can help you with your targeted marketing efforts along with shipping and logistics. Here’s what you’ll find in today’s DTC: - The Mr. Beast and X video collaboration ad revenue results are in… - Why running BFCM ads in Q1 can be a good idea. - And keep scrolling to learn how to hit the snooze button on emails if you are easily distracted. You’re reading this newsletter along with new subscribers from: Purple Mountain Speech Clinic, Ireland Funds, and Artisanthropy 👋 This newsletter is brought to you… IN PARTNERSHIP WITH BLOOMREACH 🧠 Imagine The Power of Limitless Personalization – Don’t Get Left Behind! Join Bloomreach’s [Commerce Experience Summit FREE]( – Feb 27th and 28th 2024 is the year of transformative user experiences powered and guided by AI. This two-day summit will be filled with actionable insights and imagination-firing ideas to help you build your roadmap to the AI future we all know is coming. 👀 First movers in the field of limitless personalization are going to dominate…So join the summit in Feb and get a jump on your competition! Join Bloomreach and other industry leaders, including the Gap’s Head of Loyalty Strategy, Sajjad Khan, and Urban Stem’s Content Director, Katie Hudson, covering vital topics like: - AI's role in ecommerce transformation - Loyalty through efficiency - The rise of experience retail - A non-boring guide to ethics in AI If you’re a business owner or lead at an ecommerce company, [this event will give you the inside track on AI for marketers](, and the unlimited potential of unlimited personalization. [Secure Your Virtual Seat At The Summit]( 📰 NEWS - Google is [rolling out conversational AI]( for search ads. - Superbowl ads on the Las Vegas Sphere [will cost around $1 to $2 million dollars.]( - LinkedIn will [discontinue lookalike audiences]( starting Feb 29th. - TikTok users with under 1,000 followers can now [take advantage of the live stream feature](. AD REVENUE ✏️ Musk Tries to Lure More Advertisers Back To X With Mr. Beast Collab After a dramatic few months and a major loss in ad revenue, Elon Musk is determined to increase the number of new advertisers for X. Earlier this month, X collaborated with YouTube star Mr. Beast on a little experiment to see 1) if creators can monetize on the platform, and 2) if the ad revenue payouts on X were better than YouTube. 👀 Mr. Beast has a massive following on YouTube with over 233 million subscribers and is their fastest growing creator. Musk argued that X is a great platform to advertise on and Mr. Beast posted his first ever video on X to see if that was really true. The 16-minute video showed Mr. Beast test-driving different cars with the title [‘$1 Car vs. 100,000,000 Car!’]( which included him driving a Tesla Model X. [Mr. Beast first video post on X] The result? Inconclusive. 🤷 While Mr. Beast’s video gained over 150 million views and made over $250K in ad revenue, even he admits the number is probably inflated. Advertisers quickly jumped on the opportunity to advertise once it raked up 50 million views in less than 24 hours. Still, the numbers are impressive. [[Click here]( to view Mr. Beast’s ad revenue post] Why this collab is a big deal: - The experiment may lure more big name creators into using X which can, in turn, attract more advertisers. - Having a big name like Mr. Beast partnering with X is a signal that creators may be looking to diversify their monetization platforms. Despite the inconclusive nature of the results, Mr. Beast’s video garnered impressive views and ad revenue. Let’s see if this experiment inspires more creators to use X to monetize their content. IN PARTNERSHIP WITH NORTHBEAM 🥠 Don't Be A Victim Of The Cookie-Pocalypse! Now's the time to move to first-party cookies and future-proof your marketing attribution. The smartest marketers are switching to [Northbeam](, the industry leader in machine-learning powered marketing attribution. The end of third-party cookies is driving a shift to marketing strategies that are: - Creative-driven - Backed by first-party data - focused on profitability Performance marketing teams at Blendjet, Raycon, MUD/WTR, and HexClad all use Northbeam as their source of truth. 🍪 Want to get ahead of the biggest paradigm shift in digital marketing? [Learn how Northbeam can transform your business.]( [Schedule A Call ☎️]( Q1 TIP 💡 BFCM Ads To Boost Q1 Sales This might seem a bit strange, but continuing to run your BFCM campaign in Q1 might just help your brand see a lift in sales. 📈 The [Pilothouse Meta team]( shared an example of an ad they spotted that is still running their BFCM sale. This [Papaya]( creative makes it obvious this is a Black Friday sale in their creative and ad copy and is getting tons of engagement (look at those comments and reactions!) [Papaya’s high-performing BFCM Meta ad] A Pilothouse client is seeing a similar result. 💰 Looking at the last 30 days, the client's BFCM campaign is absolutely killing it and outperforming their general sale copy. The takeaway? Some brands are still seeing BFCM ads crush with both higher engagement and conversions. 🧰 THE TOOLKIT ❤️ The future of personalization is limitless --- Bloomreach, Manscaped, Chewy, Macy’s and Gap want to show you how. Join the two day online Commerce Experience Summit from the comfort of your couch. [Snag your free ticket](. * 🤓 Time to organize your tabs. Chrome launches new AI features which includes [an automated tabs organizer](. 💬 That elevator pitch you’ve been practicing is about to come in handy… Join Kickfurther’s CPGrow Pitch competition to connect with high-growth innovators, showcase your brand, and seize the chance to win $150K in no-cost inventory funding. [Apply now](. * 📱 How does your mobile page look? See how your webpage appears on multiple devices using this [Mobile Simulator extension](. SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. IN CASE YOU MISSED IT 📦 DTC Audience Survey Hey DTC reader! Our [2024 Audience Survey]( is still running and we want to hear from you! Have a few minutes to spare? Take our quick survey so we can learn about you, your professional life, and what you like (and don’t like) about DTC. As a bonus, by filling out the survey, you’ll be entered to win a $500 Amazon gift card!* [Take The Survey Now]( *Limit one entry per person. There is no purchase necessary in entering the sweepstakes for the audience survey. One winner will be randomly chosen to win a $500 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email. 🌐 IN THE SOCIAL SPHERE Here’s a productivity hack: snooze your emails so you can put your head down and focus on your to-do list! ⏱️ (But don’t snooze our emails please!) 😂 Can't view the image? [Click here]( 👀 BANTER When you choose to procrastinate… Have you heard our latest podcasts? - ⭕ The Rumpl and Houdini [Partnership Story of Innovation and Sustainability]( - ❌ [AKNF 371:]( Biggest Amazon Return Mistakes - 🥘 Danielle Walsh and Steph Chen from cookware brand [Anyday on the Power of Storytelling]( - 🍺 [AKNF 369:]( Avoid the Q1 Hangover and 3 Pillars of Success for 2024 - 😎 Nick Shackelford’s CBD brand [BREZes Hits $1 Million in 8 Months]( - 📝 [AKNF 367:]( Steal our Google Ads Promo Bible! Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](