📦 - How this plain text email = increased revenue

DTC 476 - AI Ad Creative, Plain Text Emails, No-Cost Inventory Funding, Meta Angle Tests Monday, January 22, 2024 Good morning, Instagram's new "nighttime nudge" feature encourages teens to limit screen time by sending a message if they've been on the app for over 10 minutes after 10 pm. 🌙😴📱 For businesses looking to connect with a Gen Z or Alpha audience, this change could result in more engaged users during the day. Here’s what you’ll find in today’s DTC: - The pros and cons of sending HTML vs. plain text emails. - A chance at $150k in no-cost inventory funding. - How to get insights fast by using structured angle tests in your Meta ads. - And…why learning as an entrepreneur is not always linear. You’re reading this newsletter along with new subscribers from: Hogan Hospitality Group, Axcel Ship and Print, and SketchUp. 👋 This newsletter is brought to you… IN PARTNERSHIP WITH TREAT 🧠 Every Marketer Wants to: Move Faster, Boost Performance, Unlock Potential, Save Money… Check them all off today with Treat's AI generated creative. Treat’s AI generates high-converting ad creatives, product page imagery, and email visuals of your DTC products. [Use Treat’s AI to](: - Cut production time and costs. - Find winning ad creative faster. - Know what to create without multiple meetings and creative debates. - Launch and test seasonal and experimental campaigns in a fraction of the time you're used to. Join DTC brands like Pela and Cuts who are already streamlining their processes and effortlessly generating hi-res, on-brand creatives with Treat’s AI. [Join The Early Access Program to Get Started]( 📰 NEWS - Meta advertisers are getting [extra safety coverage from DoubleVerify](. - Marketers displaying personalized ads in the European Economic Area [must send verifiable consent signals]( to Google before March 2024. - Haircare brand Amika [launches video game amikaverse on Roblox](. - Sports-betting platform [DraftKings teams up with Tums]( for the Super Bowl campaign to test customers’ knowledge of popular game-day foods. EMAIL MARKETING TIP 📩 Pros and Cons of HTML vs. Plain Text Emails Plain text emails can be a very powerful email format when you think about building out your email marketing strategy. What are plain text emails? Plain text emails are exactly that. No fancy fonts or graphics. When used sparingly, plain text emails come off as more personable and less sales-focused. HTML vs. plain text emails In contrast, HTML emails can include eye-catching multimedia and hyperlinks. While HTML emails should still be part of your marketing strategy, there are two big advantages to using plain text. ✅ Plain text emails are easier to put together and don’t require a lot of graphic design work. ✅ Also…plain text emails [on average have higher email deliverability rates]( which is important to note if that’s been a pain point for your brand. Plain text email example from Anyday Here’s an example of how cookware brand [Anyday]( used a plain text email (sprinkled with some hyperlinks) to make it easier for customers to find popular pages on their website. Although the brand did terrific numbers during BFCM, they had to raise their prices after some supply chain issues. [Anyday’s transparent email about upcoming price increases.] The brand sent this plain text email in February (a notoriously slow period) to their customer list. The result? By giving customers a chance to purchase at its original price before the price hike, the brand saw an uptick in orders. The simple email did a phenomenal job of resonating with customers and increasing orders and made February one of Anyday’s highest revenue months of the year without running a sale. 🚀 The brand also openly shared their struggles via social media. Customers were able to empathize and thanked Anyday for transparency and the opportunity to purchase at the original price. 💗 The takeaway? Plain text paired with transparent messaging can be a winning recipe. 🏅 Try incorporating these into your email marketing strategy and see how it affects your deliverability rate and how customers interact with plain text! IN PARTNERSHIP WITH KICKFURTHER 💸 How Much Could $150k Change The Game For You Right Now… We’re guessing A LOT. If you’re a CPG brand, meet Kickfurther, the inventory funding platform, who's coming to you with an offer you can't refuse... 🤝 Join their [#CPGrow pitch competition]( for your chance at $150k in no-cost inventory funding (and other stellar grand prizes). Plus just for signing up, you’ll gain exclusive immediate access to special offers valued over $8000 to help you crush your 2024 objectives. If you're looking to propel your brand and - Ramp up production - Expand product lines - Elevate your marketing game… Then it’s time to polish your pitch! Entry ends January 26th, 2024. [Let Kickfurther be your no-cost inventory champion](. [Click Here to Apply Today]( META ADS 🔧 Step by Step Guide on Structured Angle Testing For Q1, the [Pilothouse]( Meta team recommends starting with a simple angle test to get data and learnings back fast so you can build on early wins. 💥 They typically set up structured angle tests using Ad Set Budget Optimization (ABO) to dedicate spending across ad sets and get clean data back on each angle. Generally, the team starts angle testing with 5-6 angles and 5 copy variations per angle. Each copy variation is split out into its own ad set to isolate variables. Your campaign will look similar to this at the ad level: Once the test is finished, you can use a custom breakdown to review the data from your campaign and find the winning angle. The result? This is an example of a recent test the team ran. [Breakdown of different ad angle performances] Social proof and solution angles outperformed the other angles tested for one brand. 📈 From here, you can expand on your winning angle with creative testing. For example, use your top angle to make CGC videos & statics, lifestyle iterations, and graphics all around your winning angle. Give this angle testing tip from the [Pilothouse Meta team]( a try on your account and see which angle comes out on top! 📈 🧰 THE TOOLKIT ☠️ Are CMOs becoming obsolete? Get answers to this and more in[Northbeam's free 2024 Marketing Preview](. Download and gain actionable strategies for generative AI, profitable advertising, and creative experiments. * 💡 Have you tried FigJam? Use AI jam boards to [visualize your ideas and collaborate in real-time](. These are great for brainstorms and live discussions with your team. SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 🌐 IN THE SOCIAL SPHERE A reminder that unlearning is also crucial to self-development. Can't view the image? [Click here]( 👀 BANTER When you are wayyy too warm and comfy in bed. Have you heard our latest podcasts? - 🥘 Danielle Walsh and Steph Chen from cookware brand [Anyday on the Power of Storytelling]( - [AKNF 369:]( Avoid the Q1 Hangover and 3 Pillars of Success for 2024 - 😎 Nick Shackelford’s CBD brand [BREZes Hits $1 Million in 8 Months]( - 📝 [AKNF 367:]( Steal our Google Ads Promo Bible! - 📦 [Unboxing the Supply Chain]( with Ingredient Brothers’ Eran Mizrahi Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](