📦 - Grab A Compass

2024 Marketing Preview, V-Day Trending, TikTok Organic, The Value of Plain Text Emails Wednesday, January 17, 2024 Good morning, Jessica Simpson finally put an end to the 20-year-old ‘Is it chicken, or is it tuna?’ debate in a new ad for Chicken of The Sea. For brands, nostalgia advertising is a great way to tap into the past and connect with your audience by evoking fun memories. Here’s what you’ll find in today’s DTC: - We summarized TikTok’s awesome report on crushing Valentine’s Day - How Anyday’s plain text email announcing a price hike made February one of their highest revenue months - And…you don’t want to make this customer experience mistake ❌ You’re reading this newsletter along with new subscribers from: Arnold Nutrition, Farha Syed Design, and NuLife Logistics 👋 This newsletter is brought to you… IN PARTNERSHIP WITH NORTHBEAM 🧭 If Navigating 2024 Feels Treacherous…Grab a Compass This year, us marketers have a lot on our plates… - Will 2024’s economic headwinds affect consumer spending or not? - Will generative AI deliver actual efficiency, or just hype? - Will our industry’s ruthless focus on profitable performance marketing make CMO’s obsolete? The answers, my friend, are blowing in the wind, the answers are blowing in the wind… Just kidding — Northbeam’s got you covered with answers to these, and many other burning questions and hot take predictions that you won’t find anywhere else… [Download Northbeam’s 2024 Marketing Preview for FREE Here]( Northbeam is the industry’s leading player in marketing attribution and the trusted partner of hundreds of brands like Ridge, MUD/WTR, and Jones Road Beauty. Northbeam's [FREE Marketing Preview]( can help you navigate 2024’s treacherous headwinds, to plot your brand’s course to incremental, profitable growth. [Chat with Northbeam’s team today to learn how together you can transform your business in 2024](. 📰 NEWS - Global mobile ad spend is [expected to hit $402 billion in 2024](, thanks to revenue from short form videos. - X tries to [lure more creators and advertisers back]( to the platform with Mr. Beast’s video collaboration. - Solo Stove CEO [steps down after Snoop Dogg’s ‘Give Up Smoke’ campaign]( falls flat. - The NFL playoff game between Kansas City and Miami was [the most streamed live event in U.S. history]( averaging 23 million viewers and accounting for 30% of the country’s internet traffic. - Copilot Pro (think of it as the new and improved Clippy), AI for Microsoft 365 users [launches at $20/month](. V DAY INSIGHTS 💟 Unlock Brand Love with These TikTok Hashtags Now that we are less than one month away from Valentine’s Day and you’re getting your lovey dovey campaigns ready, TikTok has released some valuable info for SMBs looking to maximize their brand visibility and increase sales. In terms of campaign timing… Searches for Valentine’s Day TikTok content start rising as early as the first week of January before accelerating in the first half of February, peaking at 3.9 billion weekly video views. 🚀 [Based on Jan to Feb 2023 data from TikTok] TikTok users are highly engaged during this period and they are looking to buy so make sure you have videos that nudge them along the customer’s buyer journey! 💰 Consider these V Day buying habits: - 57% of users are buying gifts for themselves (Top categories: Apparel, Personal Care, Meal Ingredients) - 71% of users are buying gifts for others (Top Categories: Apparel, Event Tickets, Fragrance) - 65% of weekly users plan for Valentine’s Day at least a week in advance 👀 Take advantage of these Valentine’s Day hashtags: In the weeks leading up to Valentine’s Day…use hashtags like #ValentinesFinds, #ValentinesOutfits, #ValentinesDayRecipes #ValentinesMakeUp. There are specific hashtags associated with many niches including Apparel, Beauty, and Cookware so find one that works well with your brand. [Drink inspo geared for Valentines or Galentine’s Day] Shoppers are looking for ideas on how to make Valentine’s Day special. Position your product as a must-have to encourage likes, saves, and shares. 💡 Work with creators and ask them to share their #ValentinesHaul and emphasize how your brand product brings couples closer together. And don’t forget…about niche audiences Shoppers who aren’t celebrating Valentine’s Day still are in the gifting mindset. Use hashtags like #GalentinesDay, #PalentinesDay, and #SinglesAwarenessDay if your product works better for these audiences. Consumers are actively searching for Valentine’s Day content and engaging heavily with creators and brands. Make sure to max your visibility on search with these popular hashtags so they double tap your content and spread the love. 💗 IN PARTNERSHIP WITH PILOTHOUSE 🍭 Wondering If Your Brand Is Ready For TikTok? Let Us Sweeten The Deal… It’s 2024, your brand IS ready for TikTok! But, if you’re not sure how to go about it, meet your TikTok scale team. 🤝 [Pilothouse is approaching TikTok in a whole new way]( — a way that makes testing a whole lot less of a headache for your brand. With TikTok Performance Organic, the team takes our proven paid testing framework to your organic content. Growing your brand presence, generating traction, and growing sales all in the testing phase. Then, if the budget and creatives allow, the team will back your posts with ad dollars to boost those sales. AKA, you get: 1️⃣ Low cost, multi benefit testing 2️⃣ The earning potential of traditional performance marketing with flexible ad spend requirements [Click Here To Connect With The Team]( *Limited spots available PODCAST 🎧 How Anyday Uses Storytelling In Their Email Flows In this episode of the pod, we sit down with Steph Chen, founder of [Anyday]( and Danielle Walsh, Marketing Lead of Anyday, a glass cookware brand that can cook delicious meals in your microwave in minutes. In this podcast, they cover: - How a plain text email, explaining a price hike, made Feb 2023 one of Anyday’s top months - The power of storytelling in your email messaging - Low-fi tactics Anyday uses to engage customers and improve retention - How a plain text email became a revenue driver 👉 You can listen to the full episode with Danielle and Steph [here](! 🧰 THE TOOLKIT 👣 Start Q1 on the right foot. Get content that increases ROAS and organic social engagement with minisocial's micro-influencer UGC campaigns. [Boost your ROAS with minisocial](. * 🤖 Looking to make a new logo (or just have fun playing around with AI)? If you’re a GPT-4 user, [checkout this logo generator](. IN CASE YOU MISSED IT 📦 DTC Audience Survey Hello hello! If you haven’t filled out our [2024 Audience Survey]( yet, we’d love to hear from you! Take a few minutes to fill out our quick survey. ⏰ We want to know more about you, your work, and your likes and dislikes about DTC. As a perk, fill it out and you'll get a shot at winning a $500 Amazon gift card!* [Take The Survey Now]( *Limit one entry per person. There is no purchase necessary in entering the sweepstakes for the audience survey. One winner will be randomly chosen to win a $500 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email. 🌐 IN THE SOCIAL SPHERE Customers need to be able to reach you through multiple touchpoints. Can't view the image? [Click here]( 👀 BANTER *Heads to alternate reality* Have you heard our latest podcasts? - 🥘 [The Anyday Microwave Renaissance](: Story-Telling with Plain Text Emails - [AKNF 369:]( Avoid the Q1 Hangover and 3 Pillars of Success for 2024 - 😎 Nick Shackelford’s CBD brand [BREZes Hits $1 Million in 8 Months]( - 📝 [AKNF 367:]( Steal our Google Ads Promo Bible! - 📦 [Unboxing the Supply Chain]( with Ingredient Brothers’ Eran Mizrahi Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. 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