📦 - Easy Way To Increase Your V-Day AOV

DTC 472 - 3595% Revenue Growth, Increasing Your V-Day AOV, Handling The Q1 Meta Hangover [DTC X Pilothouse]( Tuesday, January 16, 2024 Good morning, A lot of layoffs are happening in the tech industry right now, and combined with the whole Blue Monday thing yesterday, it might make today feel like a bit of a Gloomy Tuesday… But hey, things can only get better from here, right?! Onwards and upwards. 🚀 Here’s what you’ll find in today’s DTC: - How the matching trend can help increase your AOV for Valentine’s Day - Dealing with the challenges of running Meta ads in Q1 - And…if you’re feeling overwhelmed, focus on little goals. You’re reading this newsletter along with new subscribers from: Silver Bird Espresso, Apollo Foods, and Era Frames. 👋 This newsletter is brought to you… IN PARTNERSHIP WITH PILOTHOUSE 📈 Clear Vision, Clear Success: CorneaCare's Journey to 3595% Revenue Growth [Pilothouse]( Shortly after launching, CorneaCare approached Pilothouse with the goal of defining two crucial objectives: 1️⃣ A clear direction 2️⃣ A strategy to increase efficiency and scale As a beauty and personal care brand operating on a limited budget, CorneaCare envisioned an eventual omnichannel strategy to chart their path to success. 🗺️ Since July 2022, CorneaCare and Pilothouse have embarked on a growth journey. Initially focusing on Google, their efforts gradually expanded to include Amazon, Meta, and original Studio content. The creative strategy, fueled by precision and expertise, has yielded: - A 3,595% surge in total revenue generated on site. 🤑 - A 2,105% rise in the number of new subscriptions. 🆕 - A 9,788% growth in total subscriptions (indicating strong new subscriber retention). The power of partnerships is strong… CorneaCare has achieved unprecedented growth and success, far exceeding their initial expectations. 📕 Want your brand to be the next success story? [Connect with your growth partner today](. 📰 NEWS - Companies in the tech industry [lay off hundreds of employees]( to reduce costs. - FedEx plans to [launch an ecommerce platform called ‘fdx’]( to compete with Amazon. - TikTok [drums up engagement with in-app event TikTok Tailgate]( starring Gwen Stefani ahead of Superbowl LVIII. - Loewe taps Chinese artists to [create a meaningful Lunar New Year limited edition collection]( for luxury shoppers. WHAT’S TRENDING 🩷 Easy Way to Increase Your V-Day AOV As you build out your V-Day campaigns, take advantage of what’s currently trending on social media to maximize your online visibility. 🔍 One search that’s gathering a lot of steam is the matching trend which is gaining popularity on platforms like TikTok and Instagram. 📈 [Easy Way to Increase Your V-Day AOV]( [Example of the couple matching trend] The Matching Trend Breakdown: - Couples who are looking for matching or complementary outfits to strengthen their bond. 👫 - Searches for “matching couple outfits” have skyrocketed on social media platforms. So keep in mind, shoppers are not just looking for a present to gift their SO but for items they can wear as a pair. - This trend is applicable to Fashion and Accessory brands but can also extend to other categories as well. For DTC brands, this trend is an easy way to increase your average order value. 💰 Make these 2 website tweaks to increase your chances of raising your AOV: - During the checkout process, add messaging and encourage shoppers to double their order so they can ‘match’ with their SO. This is a great opportunity to upsell. Use messaging like ‘We see you’ve added [product] to your cart, why not purchase another for your SO so you can match?’ - Create a landing page that already bundles complimentary colors of your product together and use the word ‘match’ in your messaging to get the point across. Let us know if you will try these tactics to increase your sales! PODCAST 🎧 Dealing with Q1 Meta Ads Hangover? In this episode of the pod, we sit down with Nate, Taylor, and Jacob from [Pilothouse’s]( team to learn about how to deal with the Q1 hangover when ad spend and conversion rates are down. In this podcast, they cover: - Challenges in Meta advertising during Q1 - We go over the debate about cost caps - How to leverage analytics to the fullest for ad campaigns 👉 You can listen to the full episode [here]( 🧰 THE TOOLKIT 🚨 Learn how to personalize your brand’s customer experience from the best in the biz! Join Bloomreach at the 2024 Commerce Experience Summit for a FREE 2-day digital event led by ecommerce industry experts.[Register now](.* 🎯 Meta reduces detailed ad targeting options. Existing ad sets with impacted targeting options will continue to run until March 18th but make sure to take a peek today and see if you [need to update your targeting selections](. 📹 Turn text prompts into video for your social media. If you have a ChatGPT plus account, [check out this GPT tool]( and see if it could be a value add for your brand. IN CASE YOU MISSED IT 📦 DTC Audience Survey Hello! We recently launched our [2024 Audience Survey](, and your input is incredibly important to us. As a dedicated reader and integral part of the DTC community, your perspectives and feedback are highly valued. Have a second to spare? Dive in and share insights about yourself, your professional life, and what you enjoy or don't enjoy about DTC. As a bonus, by filling out the survey, you’ll be entered to win a $500 Amazon gift card!* [Take The Survey Now]( *Limit one entry per person. There is no purchase necessary in entering the sweepstakes for the audience survey. One winner will be randomly chosen to win a $500 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email. 🌐 IN THE SOCIAL SPHERE Here’s some wise words if you are having trouble setting or maintaining your goals. You got this. 💪 [Vala Afshar] Can't view the image? [Click here]( 👀 BANTER If this is you, say aye. 🙋 Have you heard our latest podcasts? - 🥘Danielle Walsh from cookware brand [Anyday on the Power of Storytelling]( - [AKNF 369:]( Avoid the Q1 Hangover and 3 Pillars of Success for 2024 - 😎 Nick Shackelford’s CBD brand [BREZes Hits $1 Million in 8 Months]( - 📝[AKNF 367:]( Steal our Google Ads Promo Bible! - 📦 [Unboxing the Supply Chain]( with Ingredient Brothers’ Eran Mizrahi Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](