📦 - This vs. That

Capitalizing On Holiday Returns, Comparative Advertising, Google Ads Checklist, The CTA Outperforming ‘Shop Now’ Wednesday, January 10, 2024 Good morning. The most insane drop test was conducted when an iPhone that got sucked out of an Alaska Airlines plane managed to survive a 16,000-foot drop. Let's see if the phone case brand capitalizes on this viral story because we have a feeling they are about to blow up. 🔥 Here’s what you’ll find in today’s DTC: - Olipop vs. Boochcraft: let’s talk about comparative advertising. - The checklist you need to start promoting your products on Google Ads. - We share what call-to-action outperforms ‘Shop Now’ on Meta. You’re reading this newsletter along with new subscribers from: Houlton Powersports, All County Neo, Loop Industries. 👋 This newsletter is brought to you… IN PARTNERSHIP WITH LOOP 📦 Holiday Returns Are Increasing... But returns don’t have to mean profits down the drain for your brand. 👀 As a final holiday gift for you, Loop just released their [merchants’ holiday returns numbers](, outlining how merchants are capitalizing (and profiting!) on busy season returns. Last year, Loop merchants saw a record-breaking number of returns — and some pretty impressive numbers when it came to upsells and more. This holiday season, Loop merchants saw: 👇 - More returns than ever before (560K returns! — 260K more than last year) - An increase in upsell value on exchanges ($670K — 18% higher upsell than last year) - Additional revenue gained from returns fees For more stats and trends from Loop merchants coming out of the holiday rush, check out the [holiday return numbers, wrapped!]( Don’t wait until next holiday season to see cost savings on your own returns. [Book a Demo With Loop Today]( 📰 NEWS - Amazon Prime ad tier launches with [lower CPMs than competitors.]( - YouTube TV becomes the fastest growing app for Google, [racking up 6.5 million subscribers](. - [Stanley Cup’s limited edition Valentine’s Day collaboration]( with Target sells out in minutes. - Walmart partners with Unity to create [immersive commerce experiences]( within gaming. - Former Twitter CEO Parag Agrawal’s [AI startup which helps build software for developers of large language models raises $30 million](. BEVERAGE BATTLE 💪 Olipop and Boochcraft Go Head to Head While there’s been some mixed reactions towards comparative advertising, (some brands can be [a tad aggressive](), but when done right it’s a great way to get more brand exposure and stir up user engagement. What are comparative ads? Comparative ads are a great way to draw more buzz to your brand by comparing your product with a more well-known competitor. [Boochcraft’s ad highlights the difference between them and their competitor] In this [Boochcraft]( ad, the brand wastes no time comparing how their gut-friendly drink stacks up against popular prebiotic soda Olipop. Drinks for gut health is a very competitive space so why not draw a comparison to show why your products are better or how they differentiate from the rest? Why this comparative ad example is effective: Mood by Boochcraft zeros in on three main selling points that focus on ingredients. 🍓 They focus on their product being certified organic, made with real fruit, and stevia-free. This creates a compelling argument that their drink is healthier. This leads customers to question: Is their current drink choice the healthiest option? The takeaway? ✅ Comparative ads are a great way to raise brand awareness and create social engagement. ✅ Consumers who are already familiar with Olipop are likely to engage with this content, increasing the likelihood of the ad popping off. ❌ Just make sure to stick with the facts and not make any false claims. Spreading misinformation can lead to your ad backfiring, damaging your brand's reputation. So proceed with caution. PODCAST 🚀 The Checklist You Need for Promoting on Google Ads In this episode of the pod, we sit down with Adam and Amanda from [Pilothouse’s]( Google Ads team to learn how to run Google Ads promotions at scale. In this podcast, they cover: - Bidding strategies and pre-sale preparation - Using the creative analytics platform to create winning ads - Setting up automated promotions and closing strategies - Aligning promo times across platforms 👉 You can listen to the full episode [here]( or Steal our Google Ads Promo Bible [here](. 🌐 IN THE SOCIAL SPHERE Sometimes a simple change can make the biggest difference. Can't view the image? [Click here]( 👀 BANTER It’s all about balance. Have you heard our latest podcasts? - 😎 Nick Shackelford’s CBD brand [BREZes Hits $1 Million in 8 Months]( - 📝 [AKNF 367:]( Steal our Google Ads Promo Bible! - 📦 [Unboxing the Supply Chain]( with Ingredient Brothers’ Eran Mizrahi - 📧 [AKNF 365:]( Jogo Talks About Critical Gmail Changes for 2024 - 💵 Tiny Founder Andrew Wilkinson [Hero’s Journey From Barista to Empire Builder]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](