📦 - Temu vs. Amazon

Social Proof, Temu, Subscription Prescription, What’s Up With Widgets?, Organic Content Strategy Friday, December 15, 2023 Good morning and Happy Friday! We are only one week away from the holidays which means it's time to offer expedited shipping or promote gift cards for all those frazzled last minute shoppers. Before you tackle the rest of your inbox… Read today’s DTC and discover: - Will Temu be as big as Amazon? Learn why you should be taking note of this fast-rising ecommerce site - WarpDrive’s Director of Product Brett Turner shares some CRO tips like how your widgets can be impeding on your website experience (more below) - And… if your ads are under-performing, you might want to take a peek at your organic content strategy You’re reading this newsletter along with new subscribers from: Paradise Properties, Layla Sleep, and Glow Skin Bar 👋 This newsletter is brought to you… IN PARTNERSHIP WITH LOOX ⭐ Social Proof Is The Most Powerful and Effective Type of Marketing If you want to stop the scroll and have people actually click on your ads,[leverage your existing happy customers](! 😊 Here’s why: 👇 1️⃣ Showing potential buyers that real people have had positive experiences with your products builds trust and credibility. 2️⃣ Using images and videos of happy customers in your ads humanizes your brand, making you instantly more approachable. Creating an emotional connection generates positive feelings and associations with your brand. 3️⃣ This emotional connection makes your ads more memorable and impactful, setting you apart from competitors. You’ll get enhanced ad performance, better click-through rates, and ultimately, more conversions. What does all of this mean? You better collect those photos and videos from your happy customers! [Check Out More Social Proof Tips]( 📰 NEWS - 2024 Commerce Forecast improves as Feds promise to [lower rates]( as inflation slows - Instagram provides [brand and creator accounts with more tools]( to combat spam and bots - More than 50% of internet users now [make online purchases]( - Temu [files a lawsuit]( against fast fashion site Shein ECOMMERCE GIANTS 🆚 Will Temu Challenge Amazon? Have you heard of the site Temu? [Temu]( is an ecommerce website and app that allows customers to access affordable products by partnering with cost-efficient producers. By cutting out the middleman, consumers can find a pair of sunglasses for $2 and even wedding dresses for $23. Plus, there’s free shipping for most orders. With shoppers exhausted from high prices and inflation, Temu is a very attractive option. And they have already surpassed their annual sales goal of $10 billion and are on track to make $18 billion by the end of this year. 📈 🚀 The skyrocketing search stats: - Average of 24 million global searches for Temu in the past month with a 1329% growth in searches in the past year (Source: Exploding Topics) - [Pinduoduo, Temu’s parent company, recently beat out Alibaba]( as China’s most valuable ecommerce company ([Source: Yahoo Finance]() - Temu became the most downloaded free app in iPhone this year ([Source: Mac Rumors]() - On average, users spent 18 mins per day on Temu in Q2 versus 10 mins on Amazon ([Source: Bloomberg]() - During BFCM, Temu became the fastest growing multicategory retailer with traffic up 84% compared with 2% on Amazon ([Source: Bloomberg]() Social media users are contributing heavily to Temu’s growth in popularity as customers film their unboxing videos to show cool products they found on Temu for very cheap. Temu also takes advantage of short-form videos on their social media to show all of the useful gadgets they have in their deep product assortment. Users who get their friends to make an account can also earn credits that can go towards their next purchase. 🆚 Temu vs. Amazon? As Temu experiences rapid growth, comparisons to Amazon are inevitable. While Temu has access to a vast wholesale network, it grapples with logistical challenges. Customers have reported delays, incorrect orders, and subpar customer service. However, Temu is actively partnering with third-party logistics providers to address these issues and is expanding its European network to achieve a global presence. Temu’s growing presence means… - Other ecommerce players like Amazon and Walmart may need to slash prices in order to compete - Meta ad costs could get really expensive next year as Temu invests more heavily into advertising - You should position your product as the superior ‘non knock off’ product for budget conscious consumers Despite its popularity, Temu does not yet match Amazon's name recognition or same-day delivery promise. They will need to sort out their logistical issues, but they will continue to have a huge presence on the ecommerce landscape in 2024. IN PARTNERSHIP WITH MAGIC DASH 🩺 Subscription Prescription + Magic Dash = Just What The Doctor Ordered * Hmmm, What seems to be the problem…? - Subscribers have plateaued? - Bundles aren’t hitting the mark? - One-time purchasers are blocked? Join Magic Dash and Matt Holman, Host of The Subscription Prescription Podcast, on December 20th for a live subscription diagnosis. Matt, along with [AI Retention Strategist Magic Dash](, will present instant reports and strategic insights to unlock customer LTV and amplify those repeat buyers. 👏 To help you diagnose your data, you’ll get - 9 go-to prompts to find your right product combos for subscription offerings - 3 Reports to find subscription conversion drivers - How to use AI to find data to help you convert one-time purchasers to subscribers - 30 Day extended trial of Magic Dash [To join the conversation and claim your 30-day Magic Dash trial, RSVP today](! [The AI Retention Doctor Will See You Now]( OPTIMIZATION 📥 CRO Tips every marketer should know Advice from the [WarpDrive x Pilothouse]( Director of Product, Brett Turner: Double check your widgets: It’s easy to add a plug in and not realize how it blocks your theme’s CTA. This is common and a reminder to check how your website looks on all devices Optimize pages for tablets: Tablets and large form factor phones make up over 10% of mobile traffic. Make sure all your pages are responsive on all screen sizes 🌐 IN THE SOCIAL SPHERE If your ads are under-performing, it might be worthwhile to take a look at your organic content. Having a really solid content strategy is important since the buyer’s journey is not as linear as we think. Don’t expect to see high conversions from ads, if your existing organic content isn’t top-notch. Isaac from Mini Katana was able to reach [1 billion views in a month]( with their robust content strategy. Their short-form videos which focus on product demos and fun experiments with their product line up resonate well with their niche audience. In one of our latest pod chats with Nadia Ladak, CEO of Marlow, Nadia also shared how creating an educational content strategy helped them stand out in the menstrual health space and acquire solid SEO rankings. She shared these 2 golden nuggets: - Write from a place of authenticity - Answer common queries on social media and Google 🧰 THE TOOLKIT 😤 Filing claims on Amazon is frustrating. [TrueOps]( can do that for you. Maximize your refunds and reimbursements and get 2% of your revenue back! Sign up and get your first $10,000 for free [here](. * 📈 Elevate Conversions with Gorgias Convert! Effortlessly transform visitors into customers with proven results of +49% sales and +12% AOV. [Propel your conversion game today with Gorgias Convert](! * SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 👀 BANTER Have you heard our latest podcasts? - 🤯 [Shocking the Gatekeepers]( – Auto Aftermarket goes DTC with Sean Reyes from Shock Surplus - 🤫 [AKNF 360](: The Power of the Double Tap + The Secret Tool For Instant Email Scale (And How to Use it Safely) - 👏 [Breaking Barriers in Menstrual Health]( with Nadia Ladak CEO of Marlow - 💰 [AKNF 358:]( BFCM Results Breakdown with Pilothouse - 🌊 [Santevia Revolutionizes Water and Conquers Amazon]( with Matthew Gohl Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, and [Michael Venditti](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 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