📦 - Unlock the Secret Sauce: Insider CRO Tips to Boost Your Ad Campaigns!

Location-Based Targeting, Same Image As Extension, Conversion Hacks, AI Creative, AI and Search Monday, December 4, 2023 Good morning. Here’s to another day of freezing temperatures and fiddling with the thermostat. While you’re getting your morning brew ready, here’s the key headlines for the day. - The numbers are in. Shopify breaks its Black Friday record with over 4.1 billion in sales and a 22% increase from last year citing that the most popular categories were clothing, personal care and jewelry. 💎 - A simple Chrome extension that helps you save time when pulling visuals together for your next marketing campaign. - Director of Product from Warpdrive, Brett Turner, shares CRO tips every marketer should know (2 easy hacks below). Let’s dive in: 👇 LOCATION-BASED TARGETING 🛑 We Interrupt Your Regularly Scheduled Programming… * Are you looking for an impactful way to reach your local target demographic? If you answered yes, [On Touch Go]( is your new solution. ✅ On Touch Go is an online self-serve platform that allows you to connect with your target audience wherever they go. The powerful location-based targeting, scheduling, and measurement capabilities can help drive awareness, foot traffic, and engagement. Whether you’re looking to geofence airport pick-up zones or advertise on your competitors block, On Touch Go has you covered. 👀 Marketers know attention spans are getting shorter and shorter. Meet your target audience where they are with high-quality media for a lasting impression. If you've been searching for something new, take it for a spin! They offer millions of impressions per day, nationwide, and you only pay for impressions that are delivered. [Click here to create your free account](. 👉 Want to learn more? [Download the media kit here]( CONVERSION HACKS ⭐ CRO tips every marketer should know Advice from [WarpDrive's Director of Product](, Brett Turner: Tip 1: Comparison helps with conversions: Use comparison tables as a way to communicate your product's value. Compare your product against your competitors or other product offerings in your lineup. For searches, some of the more common queries customers make in the decision-making process is ‘How does [this brand product] compare to [competing brand product]. 👀 Make it easy for them to find this info so potential buyers feel confident about their purchasing decision. Tip 2: Test and segment your pages: You don’t want to use the same copy for different audiences. Every audience has different pain points, so tweak your copy and visuals according to their needs. Here’s a methodology you can try: Treat your offer as your campaign, your page experience (e.g. landing page) as your ad set and the content within that page (headline, copy, images) as your ad. And then test away. AI CREATIVE 🧑 🎨 Stop Overpaying for Creative...Use AI to Generate On-Brand Creative Effortlessly * Top DTC brands like Four Sigmatic are using [Treat's AI]( to generate high-res on-brand creative for a fraction of the cost (and time) of traditional product photo shoots. 🎉 Brands provide Treat's AI their product images along with a creative brief and receive stunning creative each month. Your ad campaigns, product pages, emails, social posts, and blog content are covered. 👌 With Treat, you can: - Save money - Move faster - Boost ad performance Treat's AI learns your brand, then [equips your team with an endless stream of captivating creative that'll resonate with your audience](. [Join The Early Access Program to Get Started]( CHROME EXTENSION 🏃 ♀️ Don’t let image format slow you down! Have you ever tried to download an image from a website, and the only option available is to save it as a .webp file? Unclench your jaw and shoulders and check out this [Save Image As]( Chrome Extension that will fix all your image conversion problems. With one right-click, you’ll be able to save an image as PNG, JPG, or WebP, all in a context menu displayed over the image. From converting an image for a website to sending a meme to your office Slack channel, this extension will help you meet the deadlines and get the laughs. SEARCH 🤖 AI is Changing How We Search for Products If there's one thing we've learned over the years, it's that even the slightest friction can negatively impact conversion. And while PDPs and checkout carts have been endlessly optimized, the search and discovery process is still a bit of a PITA (or pain in the… well, you know what we mean). But thanks to the rise of generative AI, both platforms and brands are now rolling out the digital red carpet, making our shopping experiences less "needle in a haystack" and more "personal concierge." Using LLMs like GPT-4 and PaLM 2, companies are now offering an even more seamless and frictionless (and dare we say fun?) online shopping experience. To explore how companies like Google, GPT-4, Amazon, Showroom, and Shopify are leveraging artificial intelligence to enhance their product search and discovery features, [click here](. SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. ⚡ QUICK HITS 👀 Do you wish you could answer your customers' questions faster and fully resolve queries without agents? You can [with DigitalGenius]( – the AI-powered customer service automation platform built just for retailers. * 🔍 Meta announces they’ve added a keyword search feature for Threads and will launch Threads in Europe later this month, signaling [they have high hopes for the microblogging platform](. 🥱 Today’s consumers don’t have subscription fatigue, they’re just over boring subscription offers. Discover how leading brands keep customers engaged with the 2023 Benchmark report on retention.[Get the free report](. * 🤖Hate writing resumes? [Linkedin has released a new AI tool for premium subscribers]( that makes it easier than ever to update your profile and showcase your accomplishments. 👀 BANTER Would this: - Inspire you. - Motivate you. - Terrify you. Have you heard our latest podcasts? - 3️⃣ [AKNF 356:]( The Three Stages of TikTok Ad Mastery With Spencer from Pilothouse - 📽️ [Short Form Video or Die]( with Colin Landforce. - 💄 [AKNF 354](: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 - 🤝 [What Leading DTC Subscription Brands All Have in Common]( w/ Anatta + Recharge - 🤑 [CRO to Sell More Stuff](with Nik Sharma and Brett Turner. Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, [Randy Ginsburg](, and [Michael Venditti](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](