📦 - What to do when your bestsellers go out of stock 🛒

Cyber Monday, Sold Out? Don’t Worry, How Do Consumers Shop Today? Monday, November 27, 2023 Cyber Monday has us all on the edge of our seats right now. Black Friday got off to a great start with consumers spending way more than anticipated 🔥 We’re predicting even better numbers today as ecommerce brands make one final sales push. But first… 1️⃣ Let’s take a look at the Black Friday roundup stats we’re seeing from Shopify’s mesmerizing BFCM tracker: - Peak sales per minute were $4.2M. - Total worldwide sales from Shopify merchants were $4.1B. - The average cart price was $110.71. 🌎 2️⃣ Did your best selling product just go out of stock? Here are some ways to not lose out on customers and keep those conversions flowing (don’t panic and keep scrolling) 👇 3️⃣ This is TikTok Shop’s first ever Black Friday and users are turning to live streaming as a way to accelerate sales all weekend. We want to know which brands blew you away during BFCM. Was it a steep discount or a stellar site experience? Tweet us [@DTCNewsletter]( to see your submission in our next newsies. Let’s dive in: 👇 CYBER MONDAY SCARIES ❗You just sold all your products, now what? Congrats, what a win! 👏👏👏 Selling all of your inventory during Black Friday is an amazing achievement. 🏆 But what happens when you sell out before BFCM is even over? If demand outweighed supply, here’s a workaround from the [Pilothouse team]( so you don’t lose out on potential sales on Cyber Monday and through the holiday season because that *one item* everyone wanted is now out of stock. ✅ Offer an alternate: If your bestseller is sold out, this is a great way to educate customers on how your other products can also meet their needs and align with their pain points. 💡Replace your order button with another CTA. Now that online shoppers can no longer click ‘add to order’ on your product page, offer them an alternate action to take. Set up a button with a CTA that says “Notify Me’ when back in stock. Or allow customers to pre-order the item and set expectations for the arrival date. This is a great way to grab more customer emails for your list and you can follow up later when you have the item back in stock! 🛍️ Create a waitlist sign up form: Scarcity can create more demand. Buyers love getting first dibs on products that aren’t widely available. Take advantage of this interest and set up a waiting list to build out a list of potential buyers so you can target them again in the future. Send out an email that says: “This item sold out in x seconds/minutes/hours but join the waiting list to get first access to our next restock!” Let us know if you’ve used any of these solutions as part of your BFCM sell out strategy. SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 🌐 IN THE SOCIAL SPHERE Just a reminder that consumers shop differently on Cyber Monday. While Black Friday orders start rolling in bright and early, many buyers will wait until the evening to start placing orders so don’t fret if you don’t see any transactions until later in the day. ⚡ QUICK HITS 💯 [Meet your customers' desires for personalization.]( Check out the four-part, data-backed blueprint for creating, applying, and measuring a successful personalization program. [Click to download the guide - It’s time to get personal](.* 📝Want to get a head start on 2024 planning? [Here are some social media trends to pay attention to according to Hootsuite.]( 🎥[Instagram now allows you to download any public Reels]( so you don’t need to use a third party app. 🛑 [YouTube newest policies will now make it mandatory for creators to disclose if they are uploading AI generated content]( or risk suspension or removal from the platform. 👕[Use Trendy, a free chrome extension]( for virtual try ons. This simple tool allows you to try on clothing and accessories before you decide to purchase. 👀 BANTER Have you heard our latest podcasts? - 💄 [AKNF 354](: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 - 🤝 [What Leading DTC Subscription Brands All Have in Common]( w/ Anatta + Recharge - 🤑 [CRO to Sell More Stuff](with Nik Sharma and Brett Turner. - 👀 [AKNF 352](: The Incredible Upside of Amazon Ads with Rob and Clifford from Pilothouse Amazon. - 🎈 [CPG and the Art of Starting Small]( with Juliana Casale from Balloon Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, and [Michael Venditti](. Edited by [Eric Dyck](. 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