📦 - TO THE MOON 🚀

Education Sale, Now What?, Economic Uncertainty, Mejuri’s Girl Math Friday, November 24, 2023 It’s tiiiiimmmee! We’re all locked in for Black Friday madness. While the orders are rolling in, let’s take a quick coffee break together to go over what happened today in the ecommerce world. - [Watch the world shop live]( on Shopify’s BFCM landing page to see what product categories are trending. - Peek these Black Friday tips from our experts 👀 (scroll for more last minute tips) - Temu is trying to compete with Amazon by expanding its delivery network in Europe and is planning more logistical collaborations for the near future. - Learn how Mejuri leveraged the Girl Math trend for the biggest shopping weekend of the year and how you can replicate it (more tips below) Let’s dive in: 👇 ⭐ DTC's Black Friday Education Sale! It's here! Enjoy a massive 70-96% off on all DTC courses during our Black Friday Sale. This includes: 👇 - Scale School Amazon Ads: Your guide to mastering Amazon PPC. - Digital Ads Launchpad: An introductory course bundle covering the foundations of Facebook, Google, and Amazon Ads. - Scale School Meta Ads: Our most popular course unpacking the Pilothouse method to scale ecom brands using Meta Ads. - Growth Bundle: Unlock all DTC courses in one incredible package at the lowest price of the year. Discover the power of expert-led courses to elevate your digital advertising skills. Take advantage of these amazing deals at the [DTC Black Friday Sale](. Your marketing budgets will thank you later. Offer ends November 30th! [Don't miss out](! OMG IT’S HAPPENING 😱 Your Black Friday campaigns are live, now what? It’s finally Black Friday which means you’re probably scrambling and trying to publish all your assets across different channels and fix any last-minute website glitches while hoping and praying there are no server issues. 🤞 If you’re panicked and stressed, here are some Black Friday marketing tips from our experts to help you get through the next few days. [Advice from our Pilothouse ad experts]( aka BFCM veterans 💪🏆 🔥Use this sneaky Meta ad hack: If you’ve already hit your ad limit use rules to force campaigns to turn on by going to the rules tab -> create new rule -> custom rule -> turn campaigns on (just make sure to set a reminder for yourself to turn this off so you don’t overspend!) ⚡ For the last 48 hours of your sale… duplicate your top-performing ads and relaunch with urgent headlines like “Last Chance To Save’ and “Time Is Running Out’ to get all those last-minute orders in. 🤓 It’s never too early to start preparing for Cyber Monday: Make copy iterations and schedule them to start running as soon as Monday hits so you don’t lose out on conversions. 🍏 It’s been a grind, we know. It’s easy to get consumed by BFCM campaigns so make sure to take some much-needed breaks. Take a walk, remember to hydrate, and grab some snacks to keep your energy levels up. HABITS 👉 How Is Economic Uncertainty Impacting Consumer Shopping?* Have you noticed that consumers just aren’t shopping the way they used to? Two words — Economic uncertainty. 🙁 Economic uncertainty hugely impacts the way consumers shop, but it doesn’t need to undermine your marketing strategy. [Klaviyo’s 2024 consumer spending report]( highlights how consumers are adjusting their purchasing habits amid inflation — and how you can update your strategy to reach today’s audiences more effectively. In the report, you’ll read: - How consumers feel about the economy - Current vs. future spending plans and budget allocation - How consumers plan to shop this holiday season - Expert advice for reaching today’s consumers So what do the latest spending habits mean for your business? 🤷 [Get The Report To Find Out]( CAMPAIGN BREAKDOWN ➕ Mejuri’s Black Friday email strategy harnesses the power of ‘Girl Math’ Learn how online jewelry store Mejuri leveraged the girl math trend for their Black Friday email campaign. What’s Girl Math? 🤔 This popular hashtag on social media has over 1.7 billion views on TikTok alone 📈 Users openly share how they calculate and justify their shopping habits by focusing on what they are saving rather than what they are spending. What makes this email copy so memorable? A couple of things starting with… - A hook worthy subject line that reads “Girl math is…” to pique your curiosity and help increase those open rates. - Tongue-in-cheek copy that shows they are in on the joke. The email copy reads: “When everything’s 20% off, not buying what you want is kinda like losing money.” - Followed by a strong call to action button. Instead of saying shop now or learn more, the button reads: ‘Makes Sense To Me” as the punchline. What ecommerce brands can learn from this email: - Don’t hesitate to join the convo: Brands who stay on top of social trends can join in on the ‘water cooler’ conversation and keep their email comms from coming off too salesy. - Delight and surprise your audience: Customers appreciate brand creativity, especially during the week they receive hundreds of emails from businesses trying to get their attention. - Lead with Humor: Connecting with customers on a personal level makes them more likely to shop from you again and is a great way to build brand loyalty. To sum it up, we love this creative BF campaign. Spot any other good Black Friday campaigns? Let us know on [Twitter @ DTCNewsletter]( for a chance to get your submission featured in our next newsletter! SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. 🌐 IN THE SOCIAL SPHERE Another great collab we spotted this week. Ecommerce brand Ridge Wallet teams up with the NFL to create limited edition cardholders as a way to appeal to its male target audience. It's the perfect gift for the sports fanatic in your life. ⚡ QUICK HITS 🔑 70% of consumers seek out brands with sustainability initiatives. Discover how eco-efforts impact online shopping habits and sales in EcoCart's 2023 report. [Download now for key trends and insights!](* 📦 Ecommerce site Temu struggles with logistical issues as it tries to challenge Amazon to be the [next everything store](. 💰Spotify, Hulu, BarkBox… all those subscriptions are adding up. So how do you, a brand, keep customers subscribed to your offer? [By reading insights from the 2023 Benchmark report on retention KPIs](! * 👛Three of every five luxury shoppers use Pinterest to research luxury brands. [Pinterest users spend 87% more on luxury goods and are 27% more likely to buy premium products.]( ✋Google Meets can now detect your hand raises. [No need to click the raise hand feature anymore](. 👀 BANTER Have you heard our latest podcasts? - 💄 [AKNF 354](: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 - 🤝 [What Leading DTC Subscription Brands All Have in Common]( w/ Anatta + Recharge - 🤑 [CRO to Sell More Stuff](with Nik Sharma and Brett Turner. - 👀 [AKNF 352](: The Incredible Upside of Amazon Ads with Rob and Clifford from Pilothouse Amazon. - 🎈 [CPG and the Art of Starting Small]( with Juliana Casale from Balloon Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, and [Michael Venditti](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](