📦 - Future YouTube stars are going to creator camps

Going Grayscale, YouTube Stars, Prioritizing Sustainability, Q4 Survival Guide, Circling Back Thursday, November 15, 2023 In this newsletter, you’ll find: - 📦 Going grayscale is the easiest way to curb your phone addiction - 📦 Kids are going to creator camps to become the next YouTube star - 📦 Circling back season has officially begun - 📦 Your Q4 email and retention survival guide Let’s dive in: 👇 PODCAST 📗 Your Q4 Email and Retention Survival Guide If you are feeling anxious about meeting your end-of-year goals, here are some tips on how to make the best out of your Q4 and get ahead for next year. 📩 Run deliverability testing: You don't want to end up in someone's spam or it will hurt your sender rep! Consider what time of day your audience prefers to open your emails and adjust your schedule accordingly. ⚡ Be prepared to test and adapt: Even if you send at peak times, your email may get lost among others. Understanding your audience’s pain points helps articulate your Unique Selling Proposition (USP). Now is the time to hone in on what language connects with your audience. Create an effective plan for A/B testing your subject line to secure that precious open. 💡Retention Tip: If you want a more aggressive send schedule, ramp up your weekly send slowly to see how your readers react but never sacrifice the quality of your content. 📝 Plan content as far ahead as possible Make use of surplus content to stay consistent so you don't miss a send. This is a good time to set production targets and see if your content meets or exceeds expectations. Have backup emails for specific segments and test different call-to-actions for your offer so it doesn't get stale. ✅ Turn on your reactivation flows Win back customers with a strong re-engagement offer. There’s never been a better time to hone in on your post-purchase strategy. Ask yourself, how can I retarget consumers after Q4 is over? Here are some different ways to incentive your audience: - Increase discounts - Offer a gift with purchase - Delight your audience with a fun surprise Want more tips and tricks from [Pilothouse’s]( Q4 email and retention survival guide? Listen to the All Killer No Filler episode [here](! 🌐 IN THE SOCIAL SPHERE It’s that time of year again. If your emails aren’t getting read or you’re experiencing a delay in response… it’s not you, it’s just Q4. Make sure to [use Gmail’s to do list feature]( so you can ‘close the loop’ in the New Year. CONSUMER LOYALTY 🪴 If Your Brand Isn’t Prioritizing Sustainability, You’ve Got Some Work to Do!* Integrating sustainability in your business model boosts engagement and loyalty among shoppers. Don’t believe us? [EcoCart’s 2023 study of 8,000+ global consumers can convince you otherwise](. Here’s some data to get you started: 👇 - 95% of Gen Z and nearly 90% of Millennials are inclined to repeat-shop with environmentally friendly brands. - 80% of consumers aged 26-39 and 89% aged 18-25 prefer eco-friendly products. - Over half of shoppers are willing to pay extra for sustainable choices, reflecting a growing enthusiasm for eco-conscious consumption. - 77% of consumers view carbon offsetting as an effective means for companies to address emissions. - 74% of 18-24-year-olds actively research a brand's sustainability before purchasing. In the race for consumer loyalty, sustainability is emerging as a front-runner. Consider this your wakeup call to get ahead of the pack. [Download The Full Report Now]( INFLUENCER MARKETING ⭐ Aspiring YouTubers are going to creator camps What did you want to be growing up? Instead of aspiring to be teachers and astronauts, kids nowadays are more likely to say they want to become online influencers. In a 2019 survey, [nearly 30% of kids between the ages of 8 to 12 said they aspired to be "YouTubers."]( And why not? The younger generations have seen how their idols became viral overnight and making it big on YouTube can be a lucrative career. Building a successful stream of income early on is a wise decision, especially in today’s economy. Why this is important: since kids are starting their YouTube careers early, there will be a demand for courses related to content creation, video editing, and content production. Brands can easily promote content creation classes to young, aspiring YouTubers. These popular camps like [Creator Camp]( are popping up all over the country. Common subjects in content creation include: - Vlogging - Video editing - Branding - Sound editing More youth-centric products will emerge: Businesses can fill a void in the marketplace by investing in new offerings such as kid-friendly guides or UI updates to their content creation apps. SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. PRODUCTIVITY HACK 📱 Going greyscale does more than improve your battery life How many times did you look at your phone today? If the answer is too many times then here's a free, quick, and easy productivity hack to stop scrolling and start working on that project you’ve been putting off. This hack doesn't require any time or money and is a ridiculously easy way to help you become more efficient and get your time back. Go into your phone settings and under the accessibility tab switch over to grayscale mode. Instead of being greeted with all of your candy-colored apps, you will end up with a monochrome screen that looks like this: By removing all those bold, bright colors, your brain is exposed to fewer stimuli which means less happy hormones like dopamine that get you addicted. You'll find that your social apps are way less distracting! Here’s how to set up grayscale on iPhone: - Go to Settings - Accessibility - Display and Text Size - Turn Color Filters On - Check Grayscale On Here’s how to set up grayscale on Android: - Go to Settings - Accessibility - Visibility Enhancements - Color Adjustment - Color Filters On - Check Grayscale on ⚡ QUICK HITS ⏰ [Save 40+ hours on influencer sourcing and management](. With Insense, influencers apply to you with a 10 day UGC turnaround. Enjoy automated influencer agreements and payments while building long or short term partnerships.* 📧 The purge is coming. [Gmail will be deleting unused personal accounts starting on Dec 1st.]( If you have a personal account that’s been inactive for 2 years you may be affected. 💻 Another big leap for AI: [Nvidia introduces the H200 chip with more memory and bandwidth capacity to handle ‘intensive generative AI work’](. The chip will be released in 2024. 🍎 Google pays Apple how much?! Quite a lot. Alphabet CEO Sundar Pichai confirmed this week that [Google pays Apple 36% of Safari search revenue.]( Which is probably why Google wants to install Chrome on iPhones. 👀 BANTER When the team wants more content before the holidays and you’re asked to whip up something really quickly. Have you heard our latest podcasts? - 🎈 [CPG and the Art of Starting Small]( with Juliana Casale from Balloon - 📧 [AKNF 350:]( Q4 Email Marketing Survival guide with Will from Pilothouse - ⚖️ [Balancing Wellness & Nightlife](: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand Communities. - 📚 [AKNF 348](: Unlock the Secrets of Profitable Meta Ads: Scale School Is Back! - 🌧️ [Owning the Weather and Scaling Through Nine Figures]( - Vessi's Tony Yu and Mikaella Go Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 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