📦 - Like a Good Neighbor, AI is There

Dream Job Alert, Amazon’s Innovations, Make the Most of Shopify, eBay, and Amazon Tuesday, October 17, 2023 In this newsletter, you’ll find: - 📦 How Amazon is shaping the future of ecommerce - 📦 AI strategies to maximize your listings on eBay, Shopify, and Amazon - 📦 Strategies used to get to 200M YouTube subscribers Let’s dive in: 👇 DTC 🚨 DREAM JOB ALERT - Join one of the fastest-growing tech companies in DTC* Looking for a career-defining move? You're in luck! 🤩 Motion — the pioneers of Creative Analytics — is hiring an[Account Executive]( and a [Performance Marketing Expert]( to join their team. If you're excited about: 🛍️ The DTC community 🏃 ♀️ Moving fast 💥 Having an impact Motion is the place for you! Work with some of the top brands and agencies in DTC alongside some of the most talented people you've ever met. Oh, and Motion is fully remote 🌎 Not sure if you're ready to switch roles but interested to learn more? Reach out anyway! Performance Marketing Expert, Paid Social [Learn more here]( and say hi to [Kyra Richards on LinkedIn]( Account Executive [Learn more here]( and say hi to [Evan Lee on LinkedIn]( AMAZON 🎞️ Anti-consumer? Monopolistic? Imagine this Amazon Scenario… As Amazon faces its [largest antitrust lawsuit to date](, the company has continued to roll out programs and expand capabilities to further cement its dominant position in the industry. [This report](by [Pilothouse’s Amazon Lead Buyer](, Clifford Donovan paints a vivid picture of a very near future, where Amazon owns even MORE of the pie. 💭 Imagine you’re a brand that produces a product overseas… Your product is sold in brick-and-mortar retail stores, on Amazon.com, and your own website. Amazon could be the freight carrier that brings your product across the ocean to the US, the warehouse that stores the inventory and restocks both brick-and-mortar and Amazon fulfillment centers (FCs). Your website, hosted within Amazon, has orders fulfilled by those same FCs and delivered by Amazon. You run ads on Prime Video and Thursday Night Football and get direct conversion data from customers who buy your product from Whole Foods, Amazon, and your site. In this scenario, Amazon generates revenue on: - The international freight - The storage - The shipping to FCs - The shipping to customers - The advertising - The purchase That’s also not to mention they host the servers every step of the way, as they are the leading global cloud infrastructure provider (Netflix, Airbnb, and even Fortnite all run on Amazon Web Services). Is this consolidation advantageous for the average consumer? That’s up for debate. On one hand, Amazon’s growth in supply chain market share has led to impactful moves towards more sustainability, notably, their continued rollout of electric delivery vans and the switch to more sustainable packaging. However, Amazon is already facing scrutiny for its “monopoly power,” and is now facing a lawsuit from the FTC. Further expansion and control of the industry will likely draw even more regulatory inquiry. Despite this, Amazon’s growth shows no sign of stopping anytime soon, and its increasing vertical integration continues to make the company an evermore appealing (and possibly necessary) platform for brands to ship, sell, and advertise their products. For Clifford’s full report on how Amazon’s evolution is shaping the future of ecommerce, [click here](. AI 🤖 Maximize the Potential of your Listings If you’re selling on Amazon, eBay, and/or Shopify and are struggling to craft a compelling product listing, we’ve got good news for you. Each of these platforms have their own AI tools to help you smash that creative block. We’ll explain what each platform offers and help you decide if these tools are right for you. 🤑 As an example Ever wondered if AI played a role in your recent Amazon Prime shopping spree? 🛒 Amazon reported 150 million items sold by third-party sellers during Prime events and how did AI help? Amazon’s AI helps craft robust product descriptions. Generative AI tools are revolutionizing ecommerce, making labor-intensive tasks a breeze. They help create high-quality listings, optimize content for search algorithms, and even tackle data analytics. 🤔 Why should marketers care? 1️⃣ Effortless content creation: AI transforms hours of work into seconds, even for non-writers. 2️⃣ Time and effort savings: Amazon's AI generates quality content from brief descriptions, saving sellers time. 3️⃣ Enhanced customer experience: Richer product descriptions lead to better shopping experiences, potentially boosting sales and reducing returns. Whether you’re on Amazon, eBay, or Shopify, discover the untapped potential of your business [in our write-up.]( YOUTUBE 🎉 Congrats to the Beast of YouTube on 200M Subscribers – Mr. Beast Jimmy Donaldson, better known on YouTube as Mr.Beast just surpassed 200 million subscribers on his YouTube channel. Reed Duchscher’s [recent LinkedIn post]( outlines that the first 100 million took almost a decade while the second was significantly faster paced. Growing at that pace is no accident, here are some key things Mr. Beast did to maximize the growth of his channel. 🔑 Here are the key highlights: 1️⃣ Mr. Beast expanded the international reach of his content by dubbing it in over 15 different languages to engage a global audience. 2️⃣ Additionally, he developed a more consistent content strategy and increased frequency of video uploads. 3️⃣ He made the effort to go cross platform. Different platforms capture different audiences — He’s made a considerable effort to grow both his TikTok and Instagram accounts to further the reach of his videos. While Mr. Beast's success on the platform may seem unparalleled, these strategies are valuable and applicable for anyone looking to scale their presence on YouTube. Have you experimented with any of these (or any other!) tactics to boost your own YouTube growth? We'd love to hear about your experiences, reply to this email and share your insights! SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. ⚡ QUICK HITS 🎵 [TikTok videos will now have captions turned on by default.]( The update aims to enhance the accessibility of the app and broaden its audience while easing the process of generating accessible content for creators. ✖️ [Australian online safety regulators slap X with over $300k in fines]( regarding its content moderation strategy and its failure to limit harmful content. Google, Twitch, and Discord are also under their watchful eye. 🌴 [Amazon’s Transparency program has expanded]( to include brands who serialize their own products. Amazon is increasing its efforts to ensure authentic products are sold on its platform. 🤖 [According to a new study, Mac users are using AI-based applications daily.]( The study was limited to Mac users in the US but was comprehensive enough to also include third-party AI applications like Google’s Bard. 🎯 [Youtube now leverages AI for ad targeting.](These new features can help brands accurately target their campaigns throughout Google’s platform. 👀 Banter No booking over chicken time, it’s mandatory. 🐔 Have you heard our latest podcasts? - 👀 [AKNF 344](: Is Amazon Anti-Consumer? - 💤 [Pillows, Sleep, and the Journey of a DTC Founder]( - Larissa Hildebrandt and Henrie.com - 🚀 [AKNF Archive](: Rux Rockets to Meta Ads ROAS with the Pilot Test - 🌱 [Moss Amigos & Chia Pet Legacy]( - Jared Olivia on Becoming America's New Favorite Class Pet - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](