📦 - It’s Pretty, But Does It Convert?

Quadrant Ads and the Primacy Effect, The New AI Lead Gen Tool, the Power of Persuasive Copy, a Channel Better than Paid Social, and How Blockbuster Outlived Netflix Friday, October 6, 2023 Happy Friday! This weekend is Canadian Thanksgiving (p.s. We’re based in Canada in case you didn’t know!). Because it’s Thanksgiving, we wanted to check in and see what about your business you’re feeling grateful for these days. Respond to this email and let us know! 🍁 In this newsletter, you’ll find: - 📦 Quadrant ads and the primacy effect — Are you utilizing them? - 📦 You’ve got a pretty landing page, but is your copy up to scratch? - 📦 Blockbuster’s victory over Netflix Let’s dive in: 👇 CREATIVE 🎨 Mixing Magic — Creative Mashups For A Fresh Twist We’re back with another Creative Corner featuring some fantastic creatives from the team at [Pilothouse Studios](. This week it’s all about Mashups! 🥔 Mashups come in various styles and are a great way to: - Breathe new life into old content - Tell a story and build trust - Highlight specific selling points We’ve got three creatives that showcase different ways you can mash up your content and expand your creative library. Let’s jump in! 👇 1️⃣ The quadrant mashup Quadrant ads are great on their own for a variety of reasons. They are: - Scroll-Stopping - Able to combine images and videos in a single frame - Perfect for breaking down complex topics and products into digestible chunks But, when you team up these quadrant ads with the magic of mashup ads, you've got a winning combo, just like this Tru Earth example. The mashup video, containing all of the important information and social proof, is strategically placed in the first quadrant because of the primacy effect. The primacy effect is a psychology theory that states that humans have a tendency to remember the first piece of information they encounter. Hint: because people in North America read from left to right and top to bottom, the top left was the main focus. Utilizing the top left placement to display important information increases the likelihood the viewer will retain the most important details. We gave you one freebie, but you’ll have to click to see the other two mashups. [Let’s go](. 👀 SMART RECOGNITION 🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors* What if we told you that you can Identify the email addresses of your anonymous [website traffic?]( A new AI-powered tool, [Smart Recognition](, has created the next evolution in lead generation. Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, [growing your email list and revenue faster!]( Here are just some examples of how you can use this: - Capture the email addresses of 1000's of anonymous Black Friday and Holiday Traffic. - Email an irresistible offer to prospects browsing your site. - Send abandoned cart emails to people who don't complete checkout. - Add those email addresses to Meta remarketing audiences. Curious to see how much of your anonymous website traffic you can identify? [Get Started with Smart Recognition]( [Try It Free]( BLOCKBUSTER 🎞️ Blockbuster Has Finally Claimed a Victory Over Netflix Blockbuster, the once-mighty video store chain, has responded to Netflix's discontinuation of its mail-order DVD service in the best way possible - with cheeky social media posts! While Blockbuster filed for bankruptcy in 2014, its last remaining store in Bend, Oregon, claims victory over Netflix by highlighting that they still offer movies and shows on DVD "’Til the Bitter End." 👇 [@blockbusterbend](’s post on Instagram is currently their most liked content proving that long-time fans still love a good rush of nostalgia. 🍿 🌐 IN THE SOCIAL SPHERE *Not able to view the image? [Click here](.* Would you click on a link based solely off an image with no context? 👀 ACQUISITION CHANNELS 🤯 The Marketing Channel Outperforming Paid Social * Discover Nift, the acquisition channel surpassing paid social! 🚀 Over 37M users explore new brands via Nift, making it a top choice for DTC brands seeking high conversion and lasting value at unbeatable costs! - 💎 6,976 first-buyers for a renowned jewelry brand at <50% the cost social. - 🎵 33,139 trial subscribers for a premier streaming service, well below their target costs. - 🥧 16,472 first-time buyers for America's #1 meal kit. Find more profound learnings by [exploring Nift's case studies.]( Or dive straight into exponential growth by [booking a demo with a Nift rep!]( [Explore Case Studies]( SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. COPYWRITING ✍️ Unlocking the Power of Persuasive Copy: Crafting Effective Ecommerce Landing Page Text The perfect landing page functions as the heart of any digital marketing strategy, especially in the ecommerce industry, where the competition for consumer attention is incredibly fierce. Your landing page can’t just be pretty. Compelling, conversion-oriented landing page copy is a major key to nudging visitors toward purchasing or performing a desired action. Not sure where to start? Here are the eight things you should be keeping an eye on: - 1️⃣ Understanding your audience and buyer psychology - 2️⃣ Compelling headlines to immediately grab attention - 3️⃣ Powerful subheadings to break up your copy - 4️⃣ Benefit-driven content — The 'what’s in it for me?' factor - 5️⃣ Social proof and testimonials to build credibility - 6️⃣ Clear and concise call-to-actions - 7️⃣ Addressing objections for a smooth conversion - 8️⃣ A/B testing for continual optimization [Click here to read on about each element (with examples) and to spark inspiration for your next copy test for optimization](. ⚡ QUICK HITS 📗 [The AI playbook for 20%+ more revenue.]( maximize Black Friday Cyber Monday success with Black Crow AI's Playbook. Drive awareness and engage new users. [Start now with a FREE trial.](* ✖️ [X has released new data about the usage of its platform](. X claims that 1.5m users are signing up every day to read over 500m new posts every 24 hours. 🎯 [Target’s Secret to $560M in Incremental Quarterly Earnings.]( Tandym breaks down the numbers behind the RedCard program. [Use big brand learnings to level the playing field.](* ♾️ [Generative AI features are rolling out to all Meta advertisers](. Background generation, image expansion, and text variations are all highlight features coming in Meta’s recent AI update. 👽 [Reddit improves search functionality]( to more easily find the content you're looking for in subreddits. New filters promise a refined search experience and should help brands research niche communities and trending topics. 👀 Banter Zoom zoom. ☕ Have you heard our latest podcasts? - 🌱 [Moss Amigos & Chia Pet Legacy]( - Jared Olivia on Becoming America's New Favorite Class Pet - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](