📦 - YEEHAW (Haw yee?)

Meta Subscriptions, Mobile Apps, Pet Moss, Post-Holiday Strategy, Amazon Promotions Wednesday, October 4, 2023 In this newsletter, you’ll find: - 📦 Advertising on Meta? If so, stay nimble, stay updated, and strategize - 📦 Move over pet rock, there’s a cooler new desk pet in town - 📦 You’ve been building your 3R’s on Amazon, but are you ready to scale to the moon this Q4? Let’s dive in: 👇 META 💰 Meta’s European Tightrope: Ad-Free Subscriptions and Danish Scrutiny The European front is buzzing with updates on Meta, and it's not just about GDPR anymore. Firstly, in an intriguing move to navigate the tricky waters of EU data privacy regulations, Meta is introducing an ad-free subscription model for Instagram and Facebook in Europe. Priced tentatively at 10 euros ($10.49) monthly, this isn’t just about a clutter-free user experience. Instead, it's a strategic maneuver to meet EU regulations while safeguarding their ad revenue lifeline. If you’re accessing via mobile, though, brace for around 13 euros, thanks to Apple's and Google's app store commissions. But here’s where things get even more interesting: Denmark is keeping a hawk's eye on Meta. The Danish Consumer Council, Forbrugerrådet Tænk, has spotlighted potential GDPR breaches, accusing Meta of not being clear enough about how they use consumers' data, particularly in their “off-Facebook” activity. While Meta faces these privacy headwinds, they've countered with an initiative to ask EU users for direct consent before any ad targeting. In the grand scheme, the tightrope Meta walks in Europe is emblematic of broader challenges many platforms face. Between Denmark's increasing scrutiny and the proposed ad-free subscriptions, it's clear the landscape is in flux. For us in the ad world, the message is clear: Stay nimble, stay updated, and always be ready to pivot. As Meta's dance with Europe continues, it's going to influence how we strategize in the ever-evolving digital ad arena. MOBILE APPS 🤫 Discover the Silent Revolution in E-Commerce—Are You Adapting? * Mobile Shopping Apps are dominating the market, with a 68% surge in popularity in 2023! 📱Tapcart, the maestro of mobile app creation, helps your brand tap into this lucrative trend, offering a staggering 63% higher conversion rate and 82% more revenue per session compared to online stores. Why? Consumers crave the fast and convenient checkouts offered by apps! Ditch expensive SMS and dwindling web traffic. Transform your Shopify store into a conversion magnet with Tapcart! 🛍️ Now’s the perfect moment—consumers are 40% more likely to download an app and opt into push notifications in Q4. Don’t let your brand fall behind; embrace a mobile-first mindset and sky-rocket your revenue! [Book a Demo Today!]( MOSS 🤠 Moss Amigos and The Chia Pet Legacy with Jared Olivia 🎧 Today on the DTC pod, we explore the captivating journey of Moss Amigos, America's new favorite class pet. A Moss Amigo is a live moss ball in a jar that, in our opinion, makes a pretty dang cute desk pet. Jared Oliva, co-founder of Moss Amigos, opens up about the brand's inception, its challenges, and the innovative strategies that paved its path to prominence. From understanding TikTok's dynamic algorithm to the simple addition of a hat that redefined product direction, this episode promises invaluable insights for any marketer in 2023. Yesterday we talked about personalizing the customer journey, today we’re talking about personalizing your plant pet. 😆 Moss Amigo’s added an accessory line for their product, which upon first glance may seem trivial… But, in the world of branding, where emotion and connection drive consumer decisions, this move was nothing short of genius. 💡 For more on why accessories were a smart branding move, adapting to the TikTok algorithm, and what Jarod would do with an extra $50k, [click here to read on]( or [click here to listen to the full episode](. POST-HOLIDAY STRATEGY 💰 Convert BFCM Shoppers into Lifelong Revenue* The holiday season is crucial for your profits, with eager shoppers ready to buy and hunting for the best deals. But what about after the holidays? 🧐 Braze put together[six tailored, ready-to-use campaigns]( designed to not only boost your revenue post-holidays but also convert those one-time shoppers into loyal, repeat customers! Be the brand shoppers choose time and again. Here's to unlocking sustained growth and lasting customer loyalty! 🍻 [Download Your Free Campaigns]( AMAZON 📈 The Ultimate Guide to Q4 Success on Amazon Hot tip: Success on Amazon in Q4 is primarily built in the first three quarters of the year. Why? You’re building the 3 R’s: Rank, Reviews, and Relevance. Building up your 3 R’s allows your brand to be in the best possible position to capitalize on the increased traffic when it arrives on Amazon. So, what should you do during Q4 to maximize your success? The [Pilothouse Amazon team]( broke it down into four buckets and today we’re covering bucket number one: Promotion strategy. Promotions on Amazon can be tricky, they’re significantly more limited than what’s possible on the typical DTC/ecommerce side of things. The three promotion types the team recommends to maximize output on big shopping days? - 1️⃣ Deals - 2️⃣ Prime exclusive discounts - 3️⃣ Coupons Ready to dial in your strategy for max Q4 Amazon success this year? [Click here for the details, benefits, and considerations for each suggested promo type.]( 🌐 IN THE SOCIAL SPHERE *Not able to view the image? [Click here](.* On Wednesdays, we wear pink. Would you watch a whole movie on TikTok? 👀 ⚡ QUICK HITS 🤳 [Here's how to create compelling content without lifting your phone](. Use the same tool immi, Blueland, and Wild One rely on to get quality content at scale.* 📧 Google is implementing [new email regulations for bulk senders]( from February 2024, mandating authentication, simplified unsubscribing, and compliance with a designated spam threshold to enhance user email experience and minimize unwanted communications. 🤖 [This AI assistant builds your influencer program for you.]( Automate all the manual work with SARAL, run seeding campaigns, or get authentic UGC.[Claim Your Free Access](.* 🎨 [DALL-E 3 is seemingly available via Microsoft's Bing Image Creator](, exhibiting superior image and text generation before its official release, eliciting enthusiasm in online digital art communities. 🤑 [TikTok is testing a $4.99 monthly ad-free version](, exploring new revenue streams amid changing EU privacy regulations and weighing the financial and user experience implications. 👀 Banter Don’t mess with Greg. 😂 Have you heard our latest podcasts? - 🌱 [Moss Amigos & Chia Pet Legacy]( - Jared Olivia on Becoming America's New Favourite Class Pet - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](