📦 - Hey, <%FIRSTNAME%> (just kidding)

Excess Product, Predictive AI, Personalized Customer Journey, Creator Content at Scale, AI Segmentation Monday, October 2, 2023 It’s SPOOKY SEASON. 👻 🎃 🍂 If pumpkin spice is your jam, you’re in luck. In this newsletter, you’ll find: - 📦 A big mistake brands make when trying to move excess product - 📦 You’ve got the data, make the customer journey personalized - 📦 Can AI build your segments? Let’s dive in: 👇 INVENTORY 📌 Got Excess Product You Want To Move? Here’s How to Push it Many brands find themselves burdened with excess inventory at the end of the year. Generally, the aim is to clear out this surplus to make way for the new year. Some focus their Black Friday/Cyber Monday (BFCM) sales exclusively on this excess inventory. However, this is generally a mistake. 🛑 BFCM is the opportunity to offer the best discounts on your top products. If certain items haven’t sold throughout the year, they’re unlikely to drive sales in the fourth quarter. Advertising unwanted inventory wastes money, and you’ll struggle to drive significant revenue during the most profitable quarter of the year. 💰 But don’t despair, we wouldn’t present a problem without a solution! The [Pilothouse team]( suggests creating a sense of urgency and value for the items you want to sell while promoting your top-selling products. Here are a few strategies to effectively sell excess inventory: 👇 🚀 Create a separate landing page Develop a distinct landing page showcasing the excess inventory with attractive offers or discounts. Run Meta ads to this lander featuring product images and ‘last chance’ messaging. This approach can effectively draw attention to the items you aim to sell. Want to see the other two strategies? [Click here to read on](. PREDICTIVE AI 💰 Outsmart, Don't Outspend: Elevate BFCM Revenue by 20%! * Facing rising ad costs this Black Friday? Seeking a revolutionary Black Friday advantage? Black Crow AI empowers e-commerce pros like yourself with[predictive AI-driven tools](, leading to insane results in just seven days. 🏆 Recognize every user and engage with them more effectively: 🚀 Raise EMQ scores and increase Facebook ROAS by 31%+. 🎉 Optimize welcome offers to boost email & SMS growth by 40%+. 🎯 Target ready-to-buy audiences and lower CPA by 25%. Join hundreds of 10-figure DTC brands who integrate[this no-code solution]( seamlessly with a one-click install. Why overspend when you can outsmart? Activate your FREE trial before October 9th—enjoy zero charges until 2024! Transform your BFCM. 🚀 [Reserve Your Demo](. PERSONALIZATION 🙋 In A World Of So Much Data, Your Customer Journey Should Be Personal If you haven’t noticed, things are getting a little competitive out there… News flash: a “good enough” customer journey won’t cut it anymore. Consumers crave and deserve tailored experiences, and your brand can deliver this with the right data. A recent study from [Coresight Research]( highlights customers' willingness to exchange their data for personalized experiences, especially among younger generations. Personalization doesn’t just mean adding ‘Hey, <%FIRSTNAME%> into your emails. Here’s five tips to get you started: 1️⃣ Capture data for accurate product recommendations. 2️⃣ Utilize list segmentation. 3️⃣ Leverage dynamic content. 4️⃣ Enhance website browsing. 5️⃣ Nurture post-purchase relationships. Personalization in the world of DTC is no longer an option. Learn about your customers — what they like, want to see, respond to, and interact with — and give them the best possible touchpoints with your brand. [Click here to dive into each tip and see examples to inspire your personalization journey](. CREATORS 🤳 Here's how to crush organic socials with compelling content. Without lifting your phone.* minisocial connects brands with micro-influencers who craft compelling, fully licensed content and share it across their social channels. You get top-notch content, and influencers showcase your products to their audience. Brands like Topicals, Blueland, JOJA, and immi partner with minisocial to gather a [library of creator-made content]( that they use to power their social & ad channels. 🔥 With no commitments and fully managed campaigns, minisocial allows you to focus on other priorities while catering to your always-on content needs. [DTC readers get started with 15% off! Start Your First Campaign](. IN THE SOCIAL SPHERE *Not able to view the image? [Click here](.* It’s still in Beta, but once it rolls out fully will you be trying this one? 👀 ⚡ Quick Hits 💸 [Returns shouldn't lose you money.]( Aviator Nation retains revenue on over 50% of their returns, plus drives $10 in upsells every time a return happens.[See how here.]( * 🤖 [Meta has unveiled new AI innovations to come]( including a Bing-integrated AI assistant, AI-generated stickers, and Instagram image editing tools. Additionally, 28 AI characters, voiced by celebrities like Snoop Dogg and Tom Brady, will enhance user interaction across its platforms. 🎟 [Get free tickets to the 2023 Creative Strategy Summit](. Join DTC leaders from True Classic, Sharma Brands, Jones Road Beauty, and more on Oct 26, 2023. [Register using this link for live access (+ all the recordings)](* 👻 [Snap Inc. is shutting down its short-lived ARES platform](, resulting in 170 job losses, as it refocuses on its core advertising business amid cost and complexity issues and challenges from Apple’s iOS 14 update and reduced digital ad spend. 🤖 [AI creative that converts.]( Treat’s AI generates on-brand ad creative and lifestyle photography that resonates with your best customers to help you acquire more of them. [Here's how!](* 👀 Banter Some brands are so… creative… 🥴 Have you heard our latest podcasts? - 💪 [TheGrommet.com]( - Harnessing a 2.5 Million Strong Network of Buyers - 📈 [DTC ARCHIVE](: True Classic - Zero to 9 Figures in Two Years, Powered by Meta Ads. - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Ashley R. Cummings](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](