📦 - If the Shoe Fits...

Is TikTok Shop Right For You?, Target’s Secret to $560M Quarterly Earnings, Stack Your Black Friday Email List, An Exclusive Free Ticket, and Generate More Leads on Meta Friday, September 29, 2023 In this newsletter, you’ll find: - 📦 Use these tips to stack your email list for Black Friday - 📦 TikTok Shop might not be for you… - 📦 Dial in your lead gen strategy on Meta Let’s dive in: 👇 EMAIL 📧 Stacking Your Black Friday Email List POV: You’ve been building your list all year (right?), but now BFCM is around the corner, and you’re ready to ramp up your efforts and crush those Q4 metrics. 👊 We’ve got you. Here are four unique ways to stack your list for Black Friday success and beyond. 👇 🥇 VIP Black Friday sale Kickstart your Black Friday with a bang by running a VIP sale. Offer early access, extra savings, limited edition products, and more to entice shoppers to sign up for your VIP list. Create a dedicated landing page, direct traffic to it, and nurture your VIP leads with timely emails or SMS. 🔥 Hot new product drop Announce a new product launch before Black Friday to get shoppers excited and on your list. Opt them in for special discounts or first dibs on limited editions. Use dedicated landing pages, organic social campaigns, and influencer collaborations to spread the word. 🧑 🤝 🧑 Refer-a-friend Leverage the power of referral programs. Offer your loyal customers extra savings or special gifts for referring friends. Send out email campaigns to your engaged customers and follow up with new leads during BFCM. 🎁 Exciting giveaways Who doesn’t love free stuff? Run a giveaway to build your list. Ensure your offer aligns with your brand to attract quality leads. Use a dedicated page on your website for the giveaway, partner with influencers, and direct traffic to your page. [For details, bonus tips and tricks, and examples for each list building technique, click here to read on.]( ⭐ P.S. The [Pilothouse Retention team]( recently finished a three part ‘Retention Bootcamp’ podcast series. You can check out [episode one here](! BRANDED PAYMENTS 🎯 Target’s Secret to $560M in Incremental Quarterly Earnings* Maybe you have a Target RedCard, or maybe you’ve considered getting one. But we’re willing to bet the following question has crossed your mind: How can they justify giving up 5% on every purchase? The answer is pretty simple: It generates a ton of incremental earnings. $560M per quarter. How? Tandym, the enterprise-grade branded payment program for scaling brands, breaks down the numbers behind the RedCard program. Branded payments are a solution held closely by enterprise brands as a way to get their best customers to spend more,[so this is a rare look]( inside the business of enterprise brands and how they protect their share of wallet with the customers you’re focused on winning over. With Tandym, you can use one of the big brands’ most closely held advantages and level the playing field. [Get educated on branded payments]( TIKTOK 🛍️TikTok Shop Isn’t For Everybody (This Isn’t Craigslist, People) TikTok recently launched [TikTok Shop](, which allows users to purchase products directly through the app. 👀 TikTok is aiming to empower brands and creators to connect with engaged customers through TikTok Shop’s shoppable videos and live streams, enabling brands, merchants, and creators to sell directly through the app. They’re even offering a function similar to Amazon’s FBA, “Fulfilled by TikTok” to handle logistics, including packing and shipping services. 🎉 Sounds pretty good right? Absolutely, if your product qualifies… TikTok recently released their [report on prohibited products]( and the list is robust. A few notable exclusions include: - An array of food products ❌ - Adult products ❌ - Baby and maternity products ❌ - Kitchen knives ❌ - Automotive parts ❌ TikTok is priming itself to become the newest ecommerce platform and it has the potential to reach a massive audience with a new wave of organic integration. Ensure you’re checking that your product is approved to sell before going all in on TikTok Shop. STRATEGY 🎟 Exclusive Invite: 2023 Creative Strategy Summit - Free Ticket! * Unlock the secrets of top-tier performance on Meta, TikTok & YouTube on October 26th! Dive deep into tactics with industry elites like Paige Decker (Vice President of Growth, True Classic), Ari Murray (Chief Growth Officer, Sharma Brands & Founder, Go-to-Millions), Jess Bachman (Creative Strategy Director, FireTeam), and many more! Hosted by our friends at Motion, this event is sure to be of insane value ([Seriously, don't miss this]() A special bonus is available to registrants, even if you can only catch the recordings! [Grab Your FREE Ticket]( META 💸 Dial In Your Meta Ads Strategy To Get More Leads Do you want more leads? That’s a rhetorical question, we know you do. 😉 Tap into the potential of Meta’s lead-generating ad experiences to bump up your bottom line. Lead Gen Ads by Meta are designed to make customer acquisition a breeze and encourage meaningful responses from your potential consumers. There’s also a few tried-and-true features to brush up on like Call ads and Direct-to-Message ads that create a seamless line of communication between your brand and new customers. [Check out our write-up and make your Lead Gen Ads work smarter.]( ⚡ Quick Hits 🚀 [20%+ Boost In Revenue]([!]( Restore visitor data, supercharge first-party data, and optimize prospecting & retargeting. Bushbalm saw 62% more revenue from Facebook - in only seven days. [Book your demo here!](* 🔥 [TikTok shares new notes on maximizing ad effectiveness](. Can you guess how many seconds it takes to capture 90% of ad impact? Hint, it’s less than 10. 🚛[The right 3PL can skyrocket your business.]( find out why 46% of Shipfusion clients have switched over from one of the "other" fulfillment providers.[The answers are here.](* 👀 Norway's data protection authority has [urged the EU regulator to permanently ban Facebook and Instagram from tracking and profiling users](for ad targeting without consent, potentially leading to an EU-wide prohibition despite Meta's resistance. 🎉 FRIDAY FUN 🎉 Spooky season is days away… What fall/halloween inspired MidJourney image should we make? 👀 - [A ghost carving a jack-o-lantern]( - [A group of ghosts going trick or treating]( - [An intricate marketing themed pumpkin carving]( 👀 Banter If the meme fits. 🤷 Have you heard our latest podcasts? - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Kelsey Hess](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](