📦 - 3PB and Jelly

Say Goodbye to Creative Restraints, Improve Gross Margins by up to 40%, Amazon Invests in AI, Don’t Wait for Results, Enhanced Reporting Tools Tuesday, September 26, 2023 In this newsletter, you’ll find: - 📦 How to test creatives on Meta without the constraints of your brand book - 📦 AI and Amazon - a new frontier - 📦 Move over Google, it’s time to scale on Bing Let’s dive in: 👇 META 📈 Say Goodbye to The Creative Restraints and Get Testing Want to hit new audiences, increase scale, and improve performance metrics? Consider leveraging a third-party brand (3PB) on Meta. [Pilothouse team]( 3PB testing revealed a: - 50% reduction in cost-per-click ✅ - 37% increase in return-on-ad-spend ✅ - 81% increase in click-through-rate with 3PB ✅ Unlike regular ads, 3PB ads appear as though they’re coming from a consumer's page, not your own, allowing you to test various creative styles without the limitations of your brand book. Enjoy the anonymity it offers and explore limitless creative testing. Try out memes, reaction videos, gift guides, and more to enhance your advertising strategy. With 3PB, retarget current customers through a fresh lens and uncover new audiences by experimenting with contrasting creative styles. [For tips on setting up and naming your third-party brand on Meta for the opportunity to boost your advertising efforts this Q4, click here](. INVENTORY MANAGEMENT 🤫 Improve your gross margins by up to 40% with this fulfillment secret!* Facing inventory headaches? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? ✅ Direct Shipping: From China to customers in just 6-9 days, covering 55+ countries. ✅ Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. ✅ Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40%! ✅ Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and [take control of your inventory]( this holiday season. Be Q4 Ready! [Check out Portless for seamless fulfillment solutions](. P.S. - It's probably cheaper than your current fulfillment options. 😉 AMAZON 📈 Amazon Goes Headlong into AI Amazon has announced an investment of up to $4B for a stake in the AI startup, Anthropic. This is a massive signal of Amazon's intent to stay at the forefront of AI innovation amongst competitors like Meta, Google, Microsoft, and Nvidia. 🤷 What does this mean for Amazon sellers? Asset building tools A pertinent question arises regarding whether Amazon intends to leverage Anthropic's features to enhance asset creation for sellers. With Claude's summarization capabilities, Amazon could potentially streamline the creation of product catalogs and collections for its sellers. [Check out our write-up to learn how your brand might leverage the power of AI to elevate your Amazon game](. Q4 ⏰ Brands: The Longer You Wait, the Less You’ll Make* ⏳ It isn’t too late to find success in Q4… but time is running out. This is shaping up to be one of the most competitive Q4’s ever. Are you confident in your strategy? If you… - Feel like you’re behind the curve and need a partner who’s on the cutting edge of performance marketing to bring you up to speed, - Have ambitious goals that you need to reach this quarter, - Aren't 100% certain your current team or agency have the experience to make the most of this Q4; Then we need to talk. [Pilothouse]( (DTC’s sister company) has only 2 spots left to join our brand accelerator, Pilot Program, before Q4. Pilot Program can change the course of your brand forever. One brand partner tripled their ROAS while 10x’ing their spend. Your brand could be the next success story, but only if you take the leap. If you aren’t 100% confident in your Q4 strategy, then [set up a call with the team](. It’s 100% free and there’s no obligation. BING 📊 Explore New Avenues with Enhanced Reporting Tools While Google's SEO strategies have been a predominant focus for most digital marketers, Microsoft's Bing now presents an avenue of growth that shouldn't be overlooked Instead of focusing on web and crawl indexing performance, marketers now gain access to: - Holistic performance metrics - Combined Bing Web and Chat metrics - Granular SEO adjustments The updated [Bing Webmaster Tools Performance Report]( isn't just another analytics tool; it's your window into a holistic world of SEO that spans text, images, video, and is a catalyst for your brand’s growth. These updated tools support your brand’s visibility with data to help improve your search engine rankings and additional user engagement data to understand what your consumers want and need. Need a little more convincing? [Check out our full breakdown of the update here](. ⚡ Quick Hits 🎵 [TikTok continues to grow in active users]( but still trails behind giants like Facebook, YouTube, and Instagram. Pinterest, Reddit, Snapchat, and X user counts are significantly lower. 🔎 [Google announced changes to its policies]( specifically addressing “non-fulfillment of a product or service due to a lack of qualifications.” Violation can now result in account suspension without warning. 🤖 [ChatGPT will eventually accept voice and image prompts]( from Plus users. The rollout is expected over the next two weeks with general access to all plans coming in the near future. ✖️ [X is refining the content report workflow]( to make reporting harmful content faster and more intuitive. Leadership adds that internal processes are becoming easier to navigate to support a positive environment. 🎧 [Spotify will allow podcasters to translate their podcasts]( using their own voice. Generative AI will clone the podcasters voice and automatically translate it into Spanish, with French and German coming soon. MASCOT MAYHEM Yesterday’s prompt winner was *The Kool-Aid Man re-imagined as a character in The Office.* However, the results we’re so unsettling that we’re instead giving you a wholesome kitten and puppy in a field of daisies. Trust us on this one. We’re taking a break from scary mascots for a minute… What MidJourney image should we create next? 👇 - [Enjoying a fresh cup of coffee on a dock at a lake]( - [Cows in a field of wildflowers]( - [A baby pig and a baby goat enjoying a picnic]( Want to submit your own prompt for Mascot Mayhem? Reply to this email! 👀 Banter Ad targeting is getting reeeeeeal specific. 👀 Have you heard our latest podcasts? - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. 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