📦 - We’re So Back

Improving Your Websites Contact Form, 2.5M+ Eager Shoppers, On-Brand AI Creative, Klaviyo IPO Friday, September 22, 2023 In this newsletter, you’ll find: - 📦 DTC related IPOs are in their comeback era - 📦 Get your product discovered by 2.5 million Shoppers (for free-99) - 📦 Expedia increased profits by $12M through optimizing their contact form. Have you optimized yours recently? Let’s dive in: 👇 DTC ECOSYSTEM 👑 We’re So Back! Klaviyo and Instacart IPOs Highlight DTC’s Momentum The DTC world is buzzing, with e-commerce giant Klaviyo and grocery delivery leader Instacart stepping into the limelight through their recent IPOs. These offerings underscore the growing promise within the DTC sector. After a quiet period, the IPO market is back, hinting at a refreshed U.S. stock landscape. Klaviyo's impressive $576 million raise and Instacart's $660 million indicate the DTC model's resilient appeal. Klaviyo smartly leveraged the gap from the Mailchimp-Shopify split, and today owns a whopping 55.5% share of the ecommerce marketing category. Meanwhile, Instacart’s consistent performance highlights the value of on-demand services. Instacart's valuation journey, from $39 billion down to $10.2 billion, and Klaviyo's pricing dance, show the DTC sector's fluid nature. But there’s more beneath the surface. Deals like PepsiCo's $175 million stock purchase from Instacart suggest a trend toward strategic collaborations in the DTC world. Such partnerships could shape the industry's future, driving growth and innovation. The DTC Take For marketers and brands: It’s a great sign that attractive IPOs are back, reminding us what we already know – the DTC realm is teeming with potential. Agile companies that form smart alliances will have an edge. LAUNCH YOUR PRODUCT 🛍️ Want To Be The Next FitBit or Sodastream? Get Your Product In Front of 2.5M+ Shoppers!* Have you ever dreamt of skyrocketing your product into fame like FitBit or SodaStream? [Grommet can make it happen.]( 🚀 With Grommet’s platform, you'll be in the spotlight of 2.5M+ avid shoppers every Thursday. No fees. No commissions. It's just pure exposure to shoppers who are starving for the next big thing. Whether you're a budding brand or a seasoned market player unveiling a new product, [this is how you can boost your engagement and sales]( (did we mention it's FREE?). Plus, all sales happen on YOUR site, so you get all that first-party data! Own your data and your destiny. Want in? The waitlist won't be open forever. [Grab your opportunity to brand stardom! ⭐️]( OPTIMIZATION 💻 Small Changes, Big Results: 3 Tips for Improving Your Website’s Contact Form Pssst… Your contact form shouldn’t be an afterthought. Take this [case study on Expedia]( as an example. They: - Eliminated ONE field (company name) from their form >> $12M in profit - Added “optional” to the field asking for a phone number >> Doubled their conversion rate (42.6% to 80%) Visitors to your Contact section are already interested in your offerings. A generic form might not fully captivate their attention, potentially causing you to lose out on valuable leads. Use these three tips to maximize your contact form and reduce your visitor churn: 🛑 Reduce friction - Aim for 3 form fields or less to increase conversions. - Need more fields? Clearly explain why and mark mandatory fields. - Use multi-step forms to break down information and improve user experience. - Prioritize mobile-first design. 🌶️ Spice it up - Show your brand's personality! - Offer something valuable in return for user information, e.g., free trials, demos, or discounts. - Add personal touches to your form, ensuring users know who they're reaching out to. 📧 Be clear on follow-up - Provide a detailed confirmation message post-submission. - Let leads know when and how they'll hear back and the next steps. [For additional data, examples, and insights to enhance your contact form and supercharge your business growth, click here.]( AI 🤖 Get more customers with less effort by using on-brand AI-generated creative.* With this new AI-driven solution, getting amazing content that actually converts is no longer a time-consuming process. You get high-converting creative without the huge time investment. Treat AI uncovers design concepts that resonate with your best customers. Then, effortlessly generates on-brand, high-converting, ad creative, and lifestyle photography. The bottom line? You get better creative at a higher volume. Allowing you to test more, sell faster, convert customers, and ultimately increase your revenue. [Find out WHAT to create and have it automatically made. Start by clicking here!]( ⚡ Quick Hits 🏆 [Win BFCM before it starts!]( Uncover how with AI from Black Crow AI. With a 3-month plan to rediscover your users and AI-optimize ad spending well before the big day.* 🌴 [Amazon drops their proposed 2% seller’s fee]( that was scheduled to start October 1, 2023. Amazon proposed the fee to cover costs, but received backlash from sellers. 🎯 [Pinterest reaffirms its focus on personalization]( and AI-driven intent signals from its user base with new tools introduced during the platform’s Investor Day. 🪟 [Microsoft rolls out new Sitemap Index coverage]( for Bing Webmaster Tools. The report provides page submission dates, status, last crawl date, the number of URLs discovered, and links to Index Coverage. 📺 [YouTube’s new investment in AI tools]( was detailed in the Made on YouTube event. Features like Dream Screen generate videos and photos that creators can use as background in their Shorts. MASCOT MAYHEM Yesterday’s prompt winner was *Mr. Clean trying to clean a landfill* What mascot inspired image should we make next? 👇 - [A Sprinkles cupcake but the cupcake is made entirely from sprinkles]( - [Clippy (the Microsoft Office Assistant) reimagined in 2023]( - [A mascot for a traffic crossing company but the mascot is a humanized traffic cone]( Want to submit your own prompt for Mascot Mayhem? Reply to this email! 👀 Banter Have you heard our latest podcasts? - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Kelsey Hess](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. 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