📦 - Here We Go Again...

Enticing Discounts, Premium Mobile Experiences, 300 Landing Pages to Inspire You, Get 6M Views on TikTok, The Meta Outage Friday, September 15, 2023 In this newsletter, you’ll find: - 📦 Enticing discounts for Q4 - 📦 300 landing pages to inspire you - 📦 Coca-Cola embraces AI - 📦 Details on the Meta outage Let’s dive in: 👇 TACTICAL 🛑 Discounts to Actually Entice Shoppers this Q4 You’re about to enter Q4. Your promo calendar is on lock (if not, [steal this one](), and your general strategy for the ecommerce busy season is prepped and planned. 📅 Sounds all fine and dandy, right? Absolutely! But… Do you have your specifics on discounts worked out? 🤔 Figuring out what discounts to offer and their details can take time and effort. 💲 You want to make sure that you’re increasing the hype with your audience for conversions while maintaining your bottom line and inventory. If you haven’t got as far as discount specifics yet, have no fear! The [Pilothouse team]( put together four quick wins (and four quick losses) to make sure you’re ready when Q4 comes a knockin’. $X off when spending over $X ✅ Do: Offer shoppers a $10 off coupon for any product sitewide when they spend over $100. ❌ Don’t: Offer shoppers a $10 off coupon for a product you’re having trouble moving when they spend over $100. [Click here for more examples on:]( - % off - BOGO - Early access Happy discounting! MOBILE APPS 📱It pays to stand out with a top-of-the-line mobile customer experience (and it's easier than ever)* Even inside their mobile apps, the most successful and innovative brands focus on CX... especially on mobile. But it's not enough to just have an app. Customers expect an on-brand and immersive shopping experience. True Classic, BEIS, Princess Polly, Kaged, and more do this to empower their e-commerce strategies. That's why Tapcart just launched Developer Tools — a new suite of features that unlock new possibilities of personalization. - Build beyond templates - Embed Web Features - Use custom APIS - Leverage familiar tools - More data to power the customer journey It's time to explore ways to personalize your mobile app to drive revenue and retention.[Book a demo to discover the next level for your brand.]( OPTIMIZATION 👀 See 300 Successful Landing Pages At Once Looking for inspiration for your own DTC landing page? They say imitation is the sincerest form of flattery, so get spying on your competitors. 🕵️ Jumping from website to website can be a pain, and you may not even know what brands to look for! We found a killer tool to make your snooping efficient. 🔍 Whether you’re looking for a general idea or a specific category, [this site]( has you covered! Simply scroll through landing page examples or choose from dropdowns like apparel, pets, home, etc. Use this tool to get inspired by some of the fastest-growing DTC brands and fuel your growth and conversions. 💪 AI ADVANCEMENTS 🥤Coca-Cola Launches New Drink With The Help of AI Coca-Cola has launched a new beverage, Coca-Cola Y3000, which they claim is the first flavor co-created with both human and artificial intelligence. The design of the Y3000 packaging, which was also co-created with AI, offers a futuristic look that highlights an optimistic view of the future. Additionally, there will be an AI-powered experience related to the Y3000 that offers fans a vision of what the year 3000 might be like, and merchandise associated with this future theme is being sold. Still pondering if implementing AI into your workflow is a good idea? Coca-Cola isn’t. AI can help position your brand to stay ahead of competition, connect with an increasingly online audience, and be more innovative than you ever thought possible. [Read the full article here](. MICRO-INFLUENCERS 🤳 Here's how to get over 6 million views on TikTok with micro-influencers.* Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create videos featuring their product in action. Partnering with 50 micro-influencers who together had 548k followers, they were able to go viral with over 6 million views across videos and an impressive $30,365 EMV. minisocial selected micro-influencers who fit the customer profile for Spotlight Oral Care, and together, they generated over 50+ fully licensed UGC assets for the brand to take and use across their marketing channels. [Get 15% off any minisocial project that launches in September](. SYSTEM UPDATES 🙃 Meta Outage Meta received reports of several errors that plagued their ad reporting and delivery tools on Wednesday, September 13th, around 2:30PM EDT. This issue prevented Meta users from accessing their Ads Manager entirely or interacting with ongoing campaigns. Luckily, services were restored by 6:00PM EDT, but when outages for your services occur, take these steps to stay informed and mitigate future issues ASAP: 1️⃣ [Check the Ads Manager status]( if you sense something funky is going on with your Meta ads. Details are reported by Meta’s support with a timestamp on every update. 2️⃣ Check Zapier Alerts: The Pilothouse team utilizes Zapier alerts that feed into their Slack workspace for media buyers. The alerts sound when Meta posts a disruption notification. [Want to set up your own? Click here](. Preparation is key in making sure your data and tracking tools are secure and working as they should. 💪 IN THE SOCIAL SPHERE If you, like Taylor, have a ton of product templates and want to be able to control them ALL IN ONE, this thread is for you. [Click here to read.]( ⚡ Quick Hits 💸 [Cash in big by launching your product to millions of shoppers!]( The company that launched FitBit, Bombas, and SodaStream into household names wants to launch your next product for free. [Sign up to Grommet's waitlist to claim your spot.]( * 🎯 [Pinterest Presents 2023 introduces new tools to the platform]( making it more shoppable than ever. New features include Premiere Spotlight ads to maximize visibility while quizzes elevate brands’ personalized engagement. 💰[20% more revenue before BFCM with one super-app - in less than 7 days.]( Across email, SMS, paid, and welcome offers, Black Crow’s User-ID + AI platform supercharges your data collection & acquisition performance.* 🍎 [Apple announced Mac OS Sonoma will arrive on September 26 with many quality of life improvements](. Widgets, ultra-wide options in video calls, and customizable browser windows are among many highlights. 📝 [The report that every brand needs to read before BF/CM.]( This report is a must-read with information from consumer budgets and spending habits to what channels convert the most.* 👀 Banter 🙃🙃🙃🙃🙃 Raise of hands, anyone else? 🙃🙃🙃🙃🙃 *Sponsored Have you heard our latest podcasts? - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral - 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](