📦 - Eyes on a Billion

Comments Into Conversions, Save $1000s in Lost Revenue, Sean Frank’s Unredacted Chat, LinkedIn’s Ad Library, 20% more Revenue on Black Friday, and a New Imported Goods Trend Wednesday, September 13, 2023 In this newsletter, you’ll find: - 📦 Turning Meta comments into conversions - 📦 Sean Frank from Ridge Wallet’s unredacted chat - 📦 See what’s cooking on LinkedIn - 📦 America’s MVP of imported goods Let’s dive in: 👇 TACTICAL 📈 How to Turn Your Meta Comments into Conversions Both positive and negative comments matter on Meta (and we all know people LOVE to leave negative comments — Liquid Death, case in point). Why? Because comments show that your ad is generating engagement, a metric that platforms often use to measure an ad's effectiveness. Both praises and critiques are gold. Positive feedback boosts your brand, while addressing negative comments shows your commitment to customers. 🧰 Optimize comment management with Meta: - 1️⃣ Block specific words to maintain brand image, - 2️⃣ Use profanity filters to keep it clean, - 3️⃣ Rank comments to address crucial ones first. 📈 Turn comments into sales: - 🤑 Offer tailored discounts, - 🫵 Engage personally with users, and - 🔗 Guide them directly to your site or product. Especially during peak seasons, interaction quality can make or break sales. Ready for a stellar Q4? Keep your comment game strong with these strategies from the [Pilothouse Meta team](. For more detailed insights, [click here.]( PEAK SEASON MANAGEMENT Having your return process sorted out BEFORE peak season could save you $1000's in lost revenue. * Ecom's busiest time of year is right around the corner, which means spikes in sales... and returns. Here's the difference an excellent post-purchase experience can make. - Acquire net new customers by offering a customer-centric return policy - Retain revenue on returns that do happen by turning them into exchanges and upsells - Convert returns into loyal, repeat customers by providing a fantastic experience/ensuring they find a product they love. But waiting too long to set this up could leave you scrambling to make returns or, worse, a drop in revenue and brand loyalty. Thankfully, Loop gathered all that expertise in their Peak Season Resource Hub. Find the tools, tips, and resources you need BEFORE the holiday rush happens. [Don't leave it till it's too late. Discover the answers you need here!]( TOP INSIGHT Sean Frank, CEO of Ridge Wallet on how to be Hermes (C-Suite Mastermind Talk) This fully unredacted (unreDyckted?) Mastermind chat with Sean Frank from last year’s C-Suite Mastermind in Victoria is HYPER relevant today and contains tons of tactical advice on how to build a brand that survives tough times. Listen and you’ll get usable insights on things like: advanced content marketing, strategic partnerships and acquisitions, and an understanding that growth of great brands like Hermes or Monte Blanc is measured in decades, not quarters. Ridge is solid 9-figures with eyes on a billion in three years (depending on what bubble we’re in then, according to Sean). This one hour, face-to-face interview covers exactly how Sean plans to get there, and you get to listen in, or visit our [YouTube channel]( to get a feast for the eyes. 👀 This episode is too big to give you the one big idea so we’ll leave you with: One tactical tidbit: “Funnel Drains” 🌪️ Every 30 days, Sean’s marketing team offers cutthroat discounts to customers who are in their funnels but who haven’t bought the object of their desire yet. By keeping these efforts product specific, they’re less likely to tarnish Ridge as a discount brand, and they get to cycle customers in for frequent repeat purchases this way. 👉 Listen to the [the full episode with Sean Frank here](or [check out the write-up.]( COMPETITIVE INTELLIGENCE 🤫 See What’s Working On LinkedIn - New Ad Library Update LinkedIn is for B2B only, right? Guess again. A quick scan through their new Ad Library of branded partnerships reveals ads for ergonomic shoe inserts, office supplies, and more. It won’t work for every brand, but if your product overlaps with a professional’s day, there might be an opportunity for a new traffic source. Need a little inspiration? [Check out the new Ad Library to see what’s cooking.]( BLACK FRIDAY REVENUE Unlock 20% more revenue on Black Friday with this one AI super-app. * This one-click, no-code app is your headstart to a profitable Black Friday, and you can see it working in less than seven days. Black Crow AI’s platform enables you to: - Recognize 100% of your visitors, enhance the data, and boost Facebook ROAS by 31%. - Predict which visitors are most likely to buy - optimizing re-targeting and prospecting to deliver up to 50% more customers. - Deliver intelligent AI-powered welcome offers to increase email / SMS lists by 40% Stop outspending the competition - outsmart them. [Start your free trial before September 25th, and pay nothing until 2024. Book a demo now.]( IN THE SOCIAL SPHERE Many DTC brands import their products from China but what happens when things start to change? For the first time since 2003, Bloomberg finds the percentage of US imports from Mexico surpasses the total of imported goods from China. Mexico is on an upward trend to supply more American businesses with essential goods and materials. Mexico’s geographical position and participation in free trade promises unique advantages for all North American businesses. 🇺🇲 [Read up on Business Insider’s full report here.]( ⚡ Quick Hits 🛍️ [You can start buying products through TikTok Shop today.]( Brands and creators can sell products and fulfill orders through TikTok’s platform. 👍 [Enter the no-commitment UGC platform](. Brands like Native, Topicals, and Harper Wilde connect with the right creators on minisocial. [Get micro-influencer posts & fully licensed content]( * ✖️ [Reports claim X is throttling traffic for certain publications](. X leadership has yet to provide a comment possibly due to the lack of an official press office. 🎨[Uncover design concepts that resonate with your best customers.]( Then, effortlessly generate on-brand ad creative and lifestyle photography to help you acquire more of them with [Treat.AI](. * 📺 [YouTube experiments with vertical live-streamed video]( in their mobile app. The vertical format introduces a scrollable live-stream feed. 👉[Check out this Trends Report before BF/CM](. Set new records for your brand this holiday season with data from over 1,000 active shoppers. * 🗺️ [Amazon announces “Supply Chain.”]( The expansion of Amazon’s ecosystem allows sellers to ship products to any sales channel in addition to doorsteps. 📚 [Google reveals a plan]( to guide suspended sellers through a verification process before appealing their suspension. 👀 Banter Hello, it’s me (returning back to the office after a 7 year sabbatical). *Sponsored Have you heard our latest podcasts? - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral - 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST - 📧 [AKNF 331]( - Jogo's Retention Bootcamp - The Welcome Series (2 of 3) Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](