📦 - A farewell to memes

Emojis Over Memes, Campaign Management, Product Education, International Shipping, X In Hot Water Tuesday, September 12, 2023 In this newsletter, you’ll find: - 📦 Less memes, more emojis – hop on this trend ASAP - 📦 X in hot water for missing ad labels - 📦 Four education tools that aren’t FAQs Let’s dive in: 👇 IN THE NEWS - 🎵 [TikTok announces a new multi-touch attribution tool]( in partnership with TransUnion TruAudience Marketing Solutions. - ⏹️ [Square issues an apology for a recent outage due to a DNS error.]( No data breaches were reported and users are encouraged to check issquareup.com for outage reports and information. - 🛍️ [New in-stream shopping options surface on TikTok.]( TACTICAL Memes are out, emojis are in — Jump on this trend ASAP A year ago, everyone was all in on memes. Why? Because they were: - 1️⃣ Cheap to run, - 2️⃣ Highly engaged with - 3️⃣ Conveyed complicated messaging in a simplified piece of content Buuuut, like most marketing tactics that take off, they’re now highly saturated on your customers’ timelines, making them less likely to stop the thumb. So what’s next? Emojis in your ad images. Why? 👇 With one easy-to-skim image, ads like this one convey a range of positive emotions in a single, easily replicable format for your brand to build on with future creatives. [The Pilothouse Meta team]( is seeing staggeringly low click costs on this (think pennies) so if there’s one thing you take from today’s newsletter, give emojis in your ad images a chance. [To reveal the click cost and see three examples of how you can incorporate emojis in your creatives, click here](. CAMPAIGN MANAGEMENT ⏰ Save 40+ hours On Influencer Sourcing And Campaign Management. * Demand for UGC will increase in Q4, and marketers always forget to test their UGC ad creatives in advance. To scale content faster, you need to know your winning ad formula. Insense lets you bypass manual outreach, get UGC in ten days, access TikTok Spark Ads and Meta connections with one click, and build a roster of creators for long-term collabs. Join major eCommerce brands like Obvi, Quip, and Ivy Beauty using Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads. [Book a free 1-2-1 strategy call]( by Sept 22 and get $200 for your first campaign. PRODUCT EDUCATION 🤔 You think people know how to use your product, but do they actually? This is your very important Tuesday reminder that product education is vital. 👏 You know how your product should work and how you intend for it to be used, but do your consumers? Here’s some inspo (other than FAQ’s) to educate your shoppers: 1. Comparison charts: If you have a range of products, a comparison chart can help customers understand the differences and choose the right product for their needs. 2. Instructional infographics: Visual aids can simplify complex ideas or processes. An infographic detailing how your product works or its benefits can be easily shared on social media. 3. Unboxing videos: If the product requires assembly or has many components, an unboxing video can provide customers with a clear idea of what to expect and how to start (bonus — these perform well in the ad account). 4. Affiliate or influencer partnerships: Collaborate with influencers in your industry to review your product or offer tutorials to their audience. Product/service education helps customers know how your product works, different ways they can use it, and promotes positive reviews and repeat purchases for your brand. Need a chuckle? [Click here to watch the video.]( 😆 INTERNATIONAL SHIPPING 🚛 A reliable international shipping carrier is necessary before things get too busy.* International e-commerce brands can face severe challenges during the busy holiday season. As a global expert in shipping, Passport understands these challenges and continually helps growing e-commerce brands scale to international levels. Passport has reliable international shipping, hassle-free customs compliance, door-to-door tracking, and transparent pricing with no peak surcharges. If you are looking for a trusted partner for delivering your customers' orders this holiday season, you found it. [It's right here, it's Passport.]( NEWS DEEP DIVE 😬 X in Hot Water for Missing Ad Labels Many X ads have been displayed without their required ad label, potentially violating FTC rules. X previously made ad labels smaller for ad content to seem more organic. However, this raised the FTC’s eyebrows about clear and conspicuous labeling practices. Some X Premium subscribers reported ads being completely absent on their profiles. These issues could be part of a broader glitch in X's ad delivery system amidst sweeping changes to staffing and the X platform. It’s clear that definitive ad labels are essential to staying out of legal hot water. [Read more on the story here.]( 👀 Banter Plus, there’s so many more things to understand now?! What’s up with that? *Sponsored Have you heard our latest podcasts? - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral - 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST - 📧 [AKNF 331]( - Jogo's Retention Bootcamp - The Welcome Series (2 of 3) - 💥 [Ned Samuelson]( - Criteo: Critical Q4 Tips Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](