📦 - One Change at Checkout for +5% AOV

DTC 384 - Increase your AOV, On-Brand Creative with AI, Showcase Your Shopify Store, Grow Sales and Save 4K, Cinnabon and SlimJim, Reach Celebrity Status Friday, September 8, 2023 In this newsletter, you’ll find: - 📦 Use this quick tip to increase your AOV today - 📦 Want to showcase your Shopify store on one of the biggest YouTube channels? Here’s how. - 📦 A marriage made in CPG heaven Let’s dive in: 👇 🛒 One quick change to increase AOV by 5.38% The [Pilothouse Meta team]( improved a client's Average Order Value by 5.38% in a month by adding a free shipping threshold into the checkout cart. “You’re $X Away from Free Shipping” You’d be surprised how many stores don’t take advantage of this lever for urgency. Showing shoppers how close they are to free shipping is a great way to get them to add an additional item (or a few!) to their cart. Your customers get free shipping, and you sell more stuff. It's a win-win. [Click here for more tips on implementing your free shipping threshold](. 🤖 Use AI to generate on-brand creative that brings you more customers effortlessly. * We are all looking to cut down on time and cost for great creative, and now there is a solution that can harness AI and provide high-converting creative. Treat AI uncovers design concepts that resonate with your best customers. Then, effortlessly generates on-brand, high-converting, ad creative, and lifestyle photography. The bottom line? With Treat AI, you can generate better creative at a higher volume. Allowing you to test more, sell faster, convert customers, and ultimately increase your revenue. [Find out WHAT to create and have it automatically created, all by clicking here!]( 🚀 Mr. Beast wants your Shopify Store in one of his videos, but you have to move fast: Quick! Mr. Beast, in collaboration with Shopify, is giving away an ad spot in one of his upcoming videos to one lucky Shopify store owner. All you need to do is comment on his LinkedIn post (link below) by 11:59 pm Eastern on September 10th to be entered to win. Seems like a no-brainer to us? This isn’t sponsored so don’t forget to post that DTC Newsletter sent so we can get Jimmy on the podcast :) [Sign up here! Takes 2 seconds.]( Ps. Check out our podcasts with his [Head of Retention]( and [Head of CX]( - they’re awesome. 🚀 Subscription models are still king in eCommerce, what model are you? Acquisition costs are skyrocketing and we all know it’s not as easy to grow or gain traction as it was a few years ago. 😰 Once you have customers on your site, your list, and in the door, strengthening their lifetime value should be at the top of your to do list. One way to ensure you’re protecting your month-over-month bottom line? Subscriptions in your ecommerce store. DTC put together a list of some of the best subscription models we see working. [Click here to check them out](. 🎥 Save $4,700 and grow sales with the #1 influencer-preferred platform for UGC.* User-generated content can unlock crazy growth for your brand and business. But if done poorly, it can deflate your revenue. LTK is here to make sure that doesn't happen. Their [LTK Connect Pro service]( comes with the following benefits. - Manage and optimize your influencer strategy at scale - Engage with Creators organically through content and collaborations - Provide reporting to track your investment and grow sales - And more! LTK's Labor Day Flash Sale ends tonight! [This is your last chance to unlock their crazy discount of $4,700 off LTK Connect Pro.]( 🎉 Cinnabon and Slim Jim are getting married? Salty and Sweet, together forever. Our heartfelt congratulations to Cinnabon and Slim Jim. The two brands announced their engagement on Twitter this week and we wish them a lifetime of CPG snack happiness. The aggressive commenting strategy of Slim Jim, which has blown up their social impressions for the last few years (they went from 0-4.3M followers in 1.5 years on TikTok), is one to be admired. Their strategy hasn’t started and stopped in the comments field — They’re now going a step further to capture the attention of social scrollers. Brands are getting super creative on social media and there’s so much more to it than just promoting your products or posting nice lifestyle shots. Have fun with it, interact, and watch your engagement metrics skyrocket. Congrats to the happy couple. 👀 How fast can your product hit DTC celebrity status? Launch it to find out * Want to know what 2M+ shoppers are actually buying in the world of DTC and if your product can be a fierce competitor? We’ve got you covered. 👀 Last week, Grommet released their new marketplace for DTC products where shoppers can buy and upvote products they love. You shouldn’t rank your friends or family, but you can rank your favorite products. It doesn’t matter if you’re a fresh-faced brand taking your first steps or a team of seasoned-marketers with years of revenue in your back pocket, you’ll be happy you stumbled-upon this. Don’t believe us? FitBit, Bombas, and SodaStream all kicked off products on this marketplace and are soaring. In a world where every brand is looking to trim costs in Q4, consider [joining Grommet's waitlist]( to introduce your product and witness its well-deserved rise in popularity and recognition. 👌 ⚡ Quick Hits ⚡ [This one-click Shopify App boosts on-site offer performance by 40%+](. Deploy Black Crow AI’s new Predictive Offer feature and see results within 7 days. [Click here for a free trial.]( * ✖️ [X pushes to make live streams more discoverable]( on the platform. Ongoing broadcasts are slated to be accessible from the timeline presenting more opportunities for followers to join a live event. 💰Learn how the fastest-growing DTC brands are leveraging innovation to[seize a piece of the $115.2 billion Black Friday market in 2023](. Exclusive webinar on September 12th. [Register Now]( * 🎵 [TikTok Fashion continues throughout September](. TikTok’s Fashion Hub has been curated to aid discoverability and support users who are 1.2x more likely to find new brands on-platform. 🔎 [Google Chrome to receive a visual makeover]( with its 15th anniversary. THe new UI will align with Google’s “Material You” style guide delivering a more tactile experience for Chrome users. 👀 Banter There’s no feeling like it 🧑 🍳 *Sponsored Have you heard our latest podcasts? - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images - 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral - 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST - 📧 [AKNF 331]( - Jogo's Retention Bootcamp - The Welcome Series (2 of 3) - 💥 [Ned Samuelson]( - Criteo: Critical Q4 Tips Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? 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