📦 - Essential Prep for Q4

Growing a Community, Supercharge Your Brand, Amazon Takes Over the World, Crushing Organic Socials, Q4 Preparations Monday, September 4, 2023 In this newsletter, you’ll find: - [How to grow a newsletter community]( - [How Amazon is slowly taking over the world]( - [Why you should start testing for Q4]( Let’s dive in: 👇 1. How to grow a newsletter community How can marketers continue to reach and engage their audiences effectively? It’s the question on every digital marketer’s mind and one answer that has stood the test of time is the newsletter. We’ve got the essential guide to growing a subscriber base for your own newsletter by leveraging established channels, common promotion tactics, and collaborating with other newsies! It’s crucial to keep your finger on the pulse of your community’s needs as you consistently build value in your brand’s ecosystem to become the talk of the town in your field. You’re one article away from building up your brand’s authority and credibility to new heights. [Check out our guide here.]( 2. Spend your ad dollars confidently this Q4 * Q4 is shaping up to be unlike any other. With the shift in consumer sentiment, maximizing the value of every ad dollar will be essential. Don't leave it to chance. [Pilothouse]( has driven over $500M in partner revenue and managed a staggering $3M+ in ad spend last year's BFCM alone. Not 100% confident with your plans for the rest of 2023? Let the Pilothouse seasoned strategy team guide you. Even if it's not the perfect match, you'll walk away with invaluable insights for Q4 success. [Book your FREE strategy call now](. 3. Amazon Ads are taking over the world Amazon ads are slowly becoming one of the platform’s strongest business assets but it’s been pretty low-key so far. It’s currently on track to match and even exceed Amazon’s Cloud business which remains a staple of the global tech industry. Amazon is publicizing $10.6B from its ad business in just Q2 of this year alone. This is in line with its current growth of over 22% percent this year. A former Amazon executive stated that, “...data is the North Star..and core strength of Amazon’s ad business.” Yahoo reports that the next few years could see Amazon’s ad business at the forefront of the company’s earnings report. [Check out Yahoo’s article here.]( 4. Here's how to crush organic socials with compelling content. Without lifting your phone. * minisocial connects brands with micro-influencers who craft compelling, fully licensed content and share it across their social channels. You get top-notch content, and influencers showcase your products to their audience. Brands like Topicals, Blueland, JOJA, and immi partner with minisocial to gather a library of creator-made content that they use to power their social channels. With no commitments and fully managed campaigns, minisocial allows you to focus on other priorities while catering to your always-on content needs. [Get started with 15% off on your first campaign](! 5. Why you should start testing for Q4 [The Pilothouse team]( is ramping up for Q4 and the one thing at the top of mind – maximize ad spend this Black Friday! You could be building your presence on established platforms to skyrocket awareness and conversions in the coming weeks or dedicating some ad spend to test a new platform. Whatever strategy you choose, it’s the perfect time to finalize your plan and start acting on it. Start your engines, warm up your pixels, split your sends, and gather enough data to make a positive difference for your brand in Q4. [Read through our guide to maximize your ad spend.]( ⚡ Quick Hits 🎉 [Make this your best BFCM ever!]( Join a free webinar from PartnerHero & friends and learn how to prep. * 📈 [Khoros’s new report that provides insight]( into customer loyalty across different platforms and demographics. Customer service and consumer agency play a significant role in customer acquisition and retention. ⛽️ Do you want to know how the most successful DTC brands are preparing for Black Friday/Cyber Monday season? Join 60-day prep webinar with Aidaptive, Triple Whale, Hawke Media, and Fulfill.com [[REGISTER NOW](] * ✖️ [X is looking to collect education and biometric data.]( Initial reports claim that the data will be used to verify X users on top of existing verification methods. 🦾 [Create traffic-attracting blog content daily with AI.]( ContentX trains Chat GPT on your Shopify store to plan, write, and publish blog content daily. So you don't have to.* 👀 Banter Okay, whose dad was this? 👀 *Sponsored Have you heard our latest podcasts? 🔪 [Brandon Horoho]( - Montana Knife Company: Three Years to 8 Figures 🎵 [AKNF 332]( - TikTok Ads Strategies for Q4, Unlimited Darkposting, Display Cards (never Stickers), and How Much Creative is Enough? 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST 📧 [AKNF 331]( - Jogo's Retention Bootcamp - The Welcome Series (2 of 3) 💥 [Ned Samuelson]( - Criteo: Critical Q4 Tips Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Ashley R. Cummings](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](