Negative Space for Positive Results

Welcome back! We are excited to jump into another week of Creative Corner fueled by the bright creators at [Pilothouse](. This week, we're going to shake things up and dive into the concept of negative space 🧑 🚀. We'll talk about what it is, why it’s important for brands, and even share some examples to get your creative brain flowing. Let’s get into it! 👇 *If you’re unable to view the creative, [click here](* What is negative space? Negative space in photography refers to the unoccupied area surrounding the main subject. It’s typically used to keep the focus on the subject/product and enhance visual impact. Why is it important for brands? Negative space offers brands a flexible canvas for their imagery, enabling content reuse across various channels. This technique not only maintains visual equilibrium but also provides room for branding elements, overlays, and messaging. How brands use negative space to their advantage: The versatility of negative space knows no bounds. A single image can serve as a product image on a PDP, be cropped with additional branding for paid media, or be adapted with varying text for social platforms. So it is important for brands to think about this when planning photoshoots. Check out these examples! Everydae’s product feature highlight *If you’re unable to view the creative, [click here](* On its own, this product image is aesthetically pleasing and showcases the product well. It was turned into a product feature highlight by simply cropping the image down to more clearly focus on the product and adding overlays to call out specific and important product features. Blume’s product image *If you’re unable to view the creative, [click here](* Now this product image is bright and eye-catching on its own. But crop it down and slap on a bold text overlay with clear messaging and you’ve got an engaging piece of content that can be used as both paid and organic content. Blume’s stop motion *If you’re unable to view the creative, [click here](* Just as negative space enhances the impact of photos, it plays a vital role in creating versatile product-focused video content. In stop motion videos like this one, where images simulate motion, strategic planning is key. Here, the photographer has skillfully included ample space around the product, keeping it the main focus while allowing room for additional elements like messaging and overlays. That brings us to the end of this week's journey into the realm of negative space with the [Pilothouse Studios team](! We hope that you've snagged some cool insights and are ready to rock your next photoshoot. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](