Cut Through the Noise

Leveraging High Purchase Intent, Maximizing Holiday Profits, Multi-Advertiser Ads, Dominating with a Multi-Channel Approach Wednesday, August 23, 2023 Hallo and happy Wednesday! Has your brand already started gearing up for Black Friday/Cyber Monday? 👀 We want to hear from you. Have you started thinking about testing creatives/messaging for Black Friday? - [Heck yeah!]( - [Kinda…]( - [Not at all]( In this newsletter, you’ll find: - [How to leverage high purchase intent]( - [Multi-Advertiser ad strategies]( Let’s dive in: 👇 1. Leverage high purchase intent to maximize the holidays The lead up to Labor Day is the perfect time to take advantage of the influx in traffic and purchase intent to test your marketing tactics before the holidays. This window of opportunity is short and sweet so check out these tips from [the Pilothouse team]( to stay ahead of the curve with early promotional spending, funnel optimization, and initiatives to maximize your reach. Check out our [write-up]( to start the holidays off with a bang! 2. Have you heard our latest podcasts? 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on getting to $400 Million FAST 📧 [AKNF 331]( - Jogo's Retention Bootcamp - The Welcome Series (2 of 3) 💥 [Ned Samuelson]( - Criteo: Critical Q4 Tips 🐶 [Jordan Karcher]( - Grounds and Hounds Co.: Spilling the Coffee Beans on Product-Centric 8-Figure Growth 🤖 [Ben Kruger](: Opening Pandora's Search Box: Google vs AI 🏗️ [AKNF 329]( - Jogo's Retention Bootcamp: The Pristine Data Framework (Part 1 of 3) 3. HAPPENING TOMORROW! Maximize holiday profits with acquisition and loyalty tactics.* It's BFCM and the holiday season prep time again! Thankfully our friends at Loop have gathered all the tips and tricks you need to improve your acquisition and loyalty strategies. Learn everything merchants and the agencies that support them are doing to maximize sales (and repeat sales) ahead of peak season. Delivered by the great minds at Loop, ASRV, Carro, and 1R If increasing sales and decreasing acquisition costs is part of your marketing plan, then you can't afford to miss this event. [Don't get left in the dark! Today is the last day to sign up!]( 4. Instagram introduces Multi-Advertiser ads Prepare your creative team for this highly competitive take on conventional carousel ads! This new initiative from Meta presents a range of unique challenges that fundamentally changes how you’ll approach your creative workflow. With more visual noise to cut through, unpredictable brand associations, and shared assets, this format will be tricky to master. We’ve got you covered with a few tips to get your brand ahead of the game in Multi-Advertiser Ads. Check out our guide [here](. 5. Plant People's multi-channel approach to dominating the wellness space.* We've all heard converting a new customer can take seven touchpoints. Plant People quickly, easily, and authentically hit those touchpoints by pairing large-scale micro-influencer pushes and paid ads across social platforms. Plant People achieved this two-in-one approach campaign with minisocial. Tapping into quality, on-brand micro-influencers, and getting assistance on paid socials. Give your marketing strategy the fuel it needs with minisocial. [DTC readers can even get 15% off their first campaign. Just tell them we sent you!]( ⚡ Quick Hits 💸 [Save with an in-house influencer program.]( Built by an expert in 3 months. Promote your brand non-stop with commission-only influencers. [Speak with SARAl to find out how.]( * ✖️ [X will remove headlines from news links]( in an effort to improve the platform's aesthetic appearance. With aesthetics allowing for such UI changes, it remains unclear if or how other links will be affected. 🚀 [Upgrade Your Marketing Performance](. Even after iOS 14.5 and ITP, Black Crow AI’s Smart ID increases the ROI of your Meta & Klaviyo campaigns. See for yourself with a 30-day free trial. * 🎵 [TikTok published its new holiday marketing guide](. Key highlights include all of the significant days in Q4, including holidays and shopping days, along with insights for pre-holiday preparations. 🎯 [Pinterest introduces new safety tools]( for younger users of the platform. Highlights include private profiles, control over followers, and improved collaboration options. 👀 Banter Every brand has that special someone 😍 *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. 🎧 DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](