📦 - Caffeinated Wisdom

Buzzing with Chamberlain Coffee, Smart ID, Understanding Your Audience, Endless Visuals, Making Facebook Videos Even Better Wednesday, July 19, 2023 In this newsletter, you’ll find: - ☕ [Chamberlain Coffee taps the $15B canned coffee biz with celebrity brand CMO Liz Ahern]( - 👀 [Transforming your DTC marketing performance with Smart ID]( - 🔎 [What’s your audience searching for on Google?]( - 🖼️ [Creating endless product visuals: all from a single, high-quality product scan]( - 🧰 [Meta updates to video creation tools]( Let’s dive in: 👇 1. On today’s episode of the DTC pod, we're buzzing like your morning espresso! Liz Ahern, CMO of Chamberlain Coffee, enlightens us with her killer retail strategy, how they’ve capitalized on a celebrity founder, their marketing bread and butter, and other bits of caffeinated-fueled wisdom. Liz also provides us with insight on how Chamberlain Coffee is pioneering the $5B growth of the canned coffee industry over the next six years! [Check out the full episode here]( or [read up on our TL;DR](. 2. Transform your DTC marketing performance with Smart ID* Kinder Beauty, a brand dedicated to eco-friendly, vegan, and cruelty-free products, faced a challenge when Safari’s ITP and other privacy updates impacted their Meta campaigns. They began looking for ways to deliver new customers without relying on margin-sapping promotions. That’s when they turned to Black Crow AI's Smart ID. It’s transforming the way they recognize and reach their users, leading to big boosts in Meta campaign efficiency. Within 30 days, they saw a 50% improvement in event match quality, a 79% incremental revenue lift, a 39% reduction in CPA, and a 29% increase in ROAS. Don't let disruptions in user sessions affect your marketing strategy. [Read the full case study and discover how Smart ID can enhance your marketing campaigns with one click.]( 3. What’s your audience searching for on Google? SEO teams lead the charge in uncovering the answer to this elusive question, but we don’t blame you for wondering if it’s even possible. People can be very creative with their search habits. Smaller brands often get overshadowed by more established brands because they compete on the same keywords. [The Google Team at Pilothouse]( brought the tips your brand needs to sneak past the big brands and get your name to the front page of Google faster. Read up on these hot tips to [spice up your SEO strategy](. 4. Create endless product visuals: all from a single, high-quality product scan* Tired of the hassle of creating captivating product visuals? Use [eko:]( the cutting-edge media asset creation solution that revolutionizes your digital game effortlessly. Say goodbye to lengthy production experiences and embrace the future of content creation. You'll enjoy a hassle-free production experience, generating countless top-notch media assets in a flash. Capture stunning visuals from every angle in just one shoot, saving time and effort. Elevate your digital game, creating visuals that drive business results and leave a lasting impression. [Unleash your creativity and watch your business soar. Get started today!]( 5. Facebook videos just got so much better Facebook has announced updates to its video creation tools to mirror the experience on Instagram Reels. These updates aim to support creative freedom and reduce friction for users when switching between platforms within Meta’s portfolio. Users can access tools like seamless audio editing, music integrations, text overlays, and video playback speed customization. Users can also interact with Instagram Reels directly on Facebook without switching apps, enabling seamless cross-platform interaction. [Read up on the details here](. ⚡ Quick Hits 🤖[AI creative that converts.]( Treat’s AI generates on-brand ad creative and lifestyle photography that resonates with your best customers to help you acquire more of them. [Here's how!]( * 👀 [Struggling with content creation?]( Generate product reviews, UGC photos, and videos effortlessly. Trusted by giants like Samsonite and Bonobos. [Change your content game with Cohley.]( * 🍎 [Apple paused the legal requirement]( to allow third-party payment methods on the App Store. The Supreme Court will now review Apple’s appeal of the initial ruling. 📷 [Instagram CEO Adam Mosseri said Threads retention]( has been “better than expected” even while the platform presents a limited feature set in comparison to other social media platforms. 🎵 [TikTok enabled Passkey access for iOS users](. TikTok also announced a partnership with the FIDO Alliance to strive for more secure authentication standards. 👀 Banter There 👏 is 👏 no 👏 excuse. *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](