A Fresh Batch

Stop motion, product drop, and founder’s angle Hey there! 👋 Welcome to Week 6 of DTC's Creative Corner! We’re serving up a fresh batch of inspiring creatives cooked up by the brilliant minds at [Pilothouse](. We know you’re busy, so let’s get straight into it. 👇 MyBlend Stop Motion *If you’re unable to view the creative or would like to see the full video, [click here](* Stop motion is almost always employed to demonstrate how something is used or its features—whether it’s a technical product like a fold-up canoe or something simple like a slip-on shoe. In the case of this MyBlend creative, stop motion was a great technique to show how easy it is to use the product and how it can be taken to go. What makes this stop motion even better is the framing and color choice. The bright colors of the product and fruit make it pop from the white background. Your eyes have no choice but to fixate on the tasty shake. Plus that butter soft bokeh (blur) in the background keeps all focus on the blender—bye-bye, distractions. Fellow Product Drop Ad *If you’re unable to view the creative or would like to see the full video, [click here](* Limited assets? No problem. This Fellow ad creates something out of nothing. Made from a combination of product images, fun motion graphics, and engaging typography, this ad tells an entertaining story from start to finish. The ad further builds excitement around the product by using language, such as “Finally.” This messaging style is an excellent way for brands to acknowledge demand and build a sense of urgency. The vibe of “You asked for it, we finally made it” creates a perception of high demand, increasing the product’s appeal and encouraging a purchase, so shoppers don’t miss their chance to act! Hestan Founder’s Angle *If you’re unable to view the creative or would like to see the full video, [click here](* Do you know what they say about good leaders? They’re often great storytellers. The same principle applies to brands. Industry-leading brands with strong customer loyalty are often great at storytelling and fostering memorable and emotional connections with their audience. This Hestan ad uses a founder’s angle to tell and inform the viewers about its story, the brand, and its products. The key? The founder used plain language when talking about common issues. By keeping the messaging simple, it makes it easier for potential consumers to understand and connect with the brand. This ad also does a great job of balancing a large mix of media styles, incorporating everything from videos showing the product in use, to static product images and stop-motion clips. By using multiple mediums, the ad becomes dynamic and engaging for the viewer. That wraps up this week’s edition of Creative Corner! 👋 Stay tuned to DTC for more inspiring content from the trailblazers at [Pilothouse]( in our upcoming newsies and even more Creative Corners. If you’ve used some of the tactics on display by these brands, how did they perform? Would you consider iterating on what’s been shown today? Let us know in a reply! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](