📦 - AI, ASMR, and Amazon

ASMR Creative, How AI Can Help, Amazon Performance, Converting Guests to Members, [news] Wednesday, June 28, 2023 Happy Wednesday, we hope this email finds you well. 😉 ❓Today, we’re starting off with a riddle: I have keys but no locks. I have space but no room. You can enter, but you can't go outside. What am I? Scroll to the end for the answer. 👀 Let’s get into it: 👇 1. Ultrafine branding and ASMR creative with Dan Demsky from Unbound Merino - This week on the DTC Podcast, Dan Demsky from Unbound Merino dives deep into finding the perfect balance between performance marketing and maintaining a solid brand identity. - For insights and strategies to help your brand stand out from the vast DTC competition and a peek into ASMR-vertising, [click here to listen]( or [click here to read more](. 2. Here is how AI can significantly improve your marketing strategy * - There is a buzz around AI, and many are curious about applying it to their Shopify store. Understanding [how to leverage the power of AI in your marketing strategy]( is essential for thriving in the rapidly-evolving landscape. - AI can save you valuable time and precious resources. Allowing you to quickly test creative personalization and glean insight to help optimize campaigns. - We invite you to join industry leaders from AdRoll, Treat, and Aument in their upcoming webinar as they share practical tips on using AI in your marketing. - Learn why embracing AI is crucial, how AI is a game changer for segmentation and personalization, ways to leverage AI to generate creative, and more tips to increase performance and save time. [Don’t miss this comprehensive webinar.]( 3. Do you have great Amazon prospecting performance, or is it just branded? - When auditing Amazon accounts, the [Pilothouse Amazon team]( consistently sees brands seeing a certain return on their advertising and are looking to scale revenue at that return. - However, what most brands don’t consider is that a significant portion of their revenue is coming from branded performance. - For insights on why this matters, how to fix it, and how to see if your performance metrics are being skewed, [click here](. 4. 86% of eCommerce shoppers opt to "checkout as a guest." Here's how to convert those customers' * - In other words, for every 100 site visitors, 86 remain anonymous—and most never receive a follow-up message. Meaning you miss out on business. - Especially with the industry shifting away from cookies, you need a plan to re-engage and convert this huge chunk of your customer base. - Do nothing, and you could miss out on serious revenue: "known" users see [129.9x purchases]( compared to anonymous ones. - Learn how to engage and convert anonymous users, plus more trends and untapped opportunities. [Download the 2023 Retail Customer Engagement Review.]( 5. TikTok’s new monetization feature invites creators to make video ads for a chance to earn money - TikTok is introducing the "TikTok Creative Challenge," a new monetization feature that allows creators to submit video ads to brand challenges and earn money based on video performance. - To be eligible, creators must be at least 18, with a US-based account and at least 50,000 followers. Approved videos will run as ads on the app's For You Feed, and creators will have access to resources and a dedicated Creator Community group. - This new feature follows TikTok's revamped creator fund, aiming to simplify brand collaborations and generate higher revenue for creators. [Click here to keep reading](. 6. 15% of programmatic ad spend is wasted on click-bait websites - The Association of National Advertisers (ANA) conducted a study revealing that marketers could save around $13 billion by improving programmatic practices and avoiding click-bait websites. - The study found that prioritizing cost over value and running campaigns on thousands of websites instead of a select few were major obstacles to programmatic efficiency. - The ANA recommends brands establish direct contracts with primary partners in the supply chain and seek access to quality data to address these issues. [Click here for the full scoop](. ⚡ Quick Hits 📸 [Snap shares insights and tactics for marketing to Gen Z consumers](. The report outlines the community’s spending habits, environment, and content consumption. ♾️ [Meta is releasing new parental control tools for Instagram and Messenger](. Parents and guardians will be able to see the children’s contacts, privacy and safety settings, and notifications when a report has been filed. 🌲 [Amazon is looking to partner with small businesses]( as delivery partners. A small fee will be paid to the business for each package delivered. 🤑 [Reports indicate that Twitter’s ad-sharing plan is approaching launch day](. The program will allow ad revenue to be earned from ads displayed in Replies. 📊 [Youtube will make changes to Studio Analytics](. Some users reported that the data comparison feature was helpful but many voiced concerns of being discouraged after viewing their data. 👀 Banter What’s that saying? Ahh, yes, “If you love something, let it go. If it comes back to you, it's yours. If it doesn't, it never was.” Goodbye tabs. 👋 ❓Answer: A keyboard! *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](