DTC 349 - Email campaign strategies for Q4, Personalized marketing, Thinking outside the box, Manageable influencer marketing [DTC x AdRoll]( Monday, June 19, 2023 Happy Monday! We hope your day is off to a fabulous start! 😃 Today’s newsletter may look slightly different… but we promise it’s all the same DTC information you’ve come to know and love. ❤️ 👉 After reading, reply and let us know what you think! Let’s get into it: 👇 1. Reddit CEO Steve Huffman isn’t backing down - Many Reddit users are protesting against API pricing changes that will result in the shutdown of popular third-party apps.
- CEO Steve Huffman defended the changes, stating they are necessary to cover costs and prevent subsidizing competing businesses.
- The protests have led to subreddit blackouts and widespread discontent among users, but Huffman maintains that most Reddit users support the decision. [Click here to read](. 2. Learn to add personalization to your marketing with this FREE webinar.* - 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when you don't.
- Neglecting marketing personalization could cause your brand to miss opportunities to bring in new customers or, worse, risk losing the loyal customers you have.
- We recommend you [join Stephanie Cook](, Lifecycle Marketing Manager at AdRoll, on Thursday, June 22. Stephanie will guide you through the steps to a successful personalized marketing strategy.
- Learn everything from why it's impacting consumers, tips on overcoming privacy concerns, and how to create personalized ads. [Claim your spot to marketing success.]( Recordings are available to those who register. 3. Maximizing your email marketing for Q4 by reversing your email structure - The Pilothouse retention team explained the benefits of a reverse email structure on a recent episode of All Killer, No Filler.
- The reverse email structure rearranges the elements of your emails to the following: (1) dynamic content, (2), general merchandising, and (3) lifestyle imagery. For more information on this Q4 email strategy, [click here to read]( or [click here to listen to the episode](! 4. Here’s why Athletic Greens, Sephora, and Lululemon are embracing influences as ‘ambassadors.’* - You’ve probably heard the stories. Someone hires an influencer to post for their brand, yet they see no sales.
- However, brands like Athletic Greens, Sephora, and Lululemon have pulled it off by not ‘hiring’ influencers but by creating an ambassador-style relationship with them.
- 100’s of other brands have taken this approach and started contacting creators directly using tools like [SARAL](.
- SARAL helps you with automations to find, reach out and manage influencers. And with no contracts, you can cancel anytime! [Claim your no-risk-free access today.]( 5. Meta implements new updates for EU advertisers in line with evolving requirements - Facebook and Instagram advertisers using 'worldwide' targeting or targeting EU audiences will need to update their ad targeting processes due to new requirements set by the EU Digital Services Act.
- Meta will now require advertisers to specify a 'beneficiary' and 'payer' for each campaign targeting the EU or global audience.
- This update aims to increase transparency and comply with EU regulations, and failure to comply may result in penalties for Meta. [Click here for the full scoop](. 6. Outside the content box: more ways to use ChatGPT - Sure, ChatGPT can write stuff, but it can do so much more than just content. Have you tried writing, optimizing, and debugging code with GPT?
- To learn how to use GPT for code and get up to date on how it can help you, [click here to read more and view examples](! ⚡ Quick Hits 🤖 [AI as a marketing weapon?]( Tresl Segments' new [ChatGPT Guide]( for DTC Marketers lets you in on all the secrets! Shhh, don't tell anyone. * 🚀 [Upgrade Your Marketing Performance.]( Even after iOS 14.5 and ITP, Black Crow AI's Smart ID increases the ROI of your Meta & Klaviyo campaigns. [See for yourself with a 30-day free trial](. * 🔎 [Google is selling Google Domains to Squarespace for $180m.]( This is part of Google’s cost-cutting initiative that follows recent layoffs totaling 6% of its workforce. 📸 [Snap published insights from the usage of the My AI tool.]( The data consists of over 10B from over 150M people likely riding the hype of conversational AI. 💼 [LinkedIn will allow the filtering of notifications]( based on previous interactions on the platform. A user’s notification stream should eventually display both “My Posts” and “Mentions tabs. 👀 Banter Alright, which one of you did it? 👀 *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kelsey Hess](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Our recommendations may include complimentary tools & resources and paid ones. We may receive part of the commission when you click through some of the links on our site/email and end up signing up/registering or purchasing. DTC Newsletter makes diligent efforts to obtain accurate and timely information, however, DTC Newsletter is not liable to any party for any loss or damage caused by errors or omissions in this newsletter, whether or not such errors or omissions result from negligence, accident or any other cause. We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Amazon.com, Inc., or any of its subsidiaries or its affiliates. [Direct To Consumer](
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