DTC's Creative Corner

Low-Hanging Fruit (Part 1) A few weeks ago, DTC brought in the Pilothouse team for an [All Killer No Filler podcast]( that was certainly true to its name. They spilled the beans on some juicy creative angles that every DTC brand should be testing. This week, we go one step further with the visuals from examples 1-4 (more to come next week!) we discussed on that ‘pod – courtesy of the creative wizards over at [Pilothouse](. Amp up your brand with these creatives that are all killer, no filler. Let’s jump into it 👇 1. PDP CGC ➡️ Llume Green Screen *If you’re unable to view the creative or would like to see the full video, [click here](* Why it Works: - Using the green screen over your PDP is a fabulous low-hanging video format that all brands should try! It’s a great way to make a sales pitch feel organic, plus viewers can see the reviews and price point. - The messaging throughout the video creates urgency and motivates potential customers to act. - “I literally needed to make this video before it sold out,” “Let this be your warning,” and “I would not sleep on this one.” - The creator helps the viewer picture the product in their own wardrobe with benefit-driven messaging. - “If you are looking for that clean girl aesthetic,” and “It’s ideal for stacking with other necklaces” 2. As Seen In ➡️ Kevin’s Natural Foods As Seen In Why it works: - Whether it’s paid or not, using recognizable logos from media companies that have “featured” your product immediately increases trust in your product. - Keeping the layout simple makes this easy to understand at a glance - viewers see the “as seen in” logos and then immediately see the product. It’s to the point and requires little time to create. - Bright colors and hard lines produces a bold contrast that demands attention. 3. Testimonials Radius Outfitters Gear Box Testimonial Why it Works: - Mirroring the UI of popular review websites like Shopify and Amazon enhances the authenticity of this testimonial. The "verified buyer" credential is a subtle addition that has a big impact on potential buyers. - Choosing an image that is related to the quote makes this ad hyper-relevant for this specific use case. - The blurred background adds some depth to the creative versus using a solid background. 4. Open Packaging Shot Tru Earth Packaging Shot Why it Works: - We’ve talked about this many times, but we are in love with open-packaging shots. It’s such a great way to create an ad that doesn’t feel like an ad (hello, higher CTR). - This content is super versatile – you can run it with or without an overlay. In this case, adding some scrappy social proof is the cherry on top. - They snuck a mention of the sale into the copy, which is a subtle way of creating urgency without being overbearing. That does it for today! 👋Stay locked to DTC for more exciting content and insights from the trailblazers at [Pilothouse]( in next week’s Creative Corner! If these creatives have sparked your inspiration or revitalized your campaign strategy, we would love to hear from you. Feel free to hit reply and share your ideas and thoughts! [Preferences]( | [Unsubscribe](