DTC's Creative Corner

Ready to take your ads to the next level? Use more frames! Multi-frame content has been one of the most profitable ad types at [Pilothouse](, and for a good reason—it’s scroll-stopping, it can combine images and videos in a single frame, and it’s the perfect way to break down complex topics and products into digestible chunks. Multi-frame ads are a must-use for DTC brands, so let’s get straight to the nitty-gritty of some in-house favorites! 👇 Big Blanket – Back in Stock *If you’re unable to view the creative or would like to see the full video, [click here](* Why It Works: - The combination of images and video content clearly showcases the product, keeping the viewer engaged. - Video demonstrates the unique selling points (USPs) of your product, so there’s no need for text overlays or explanations. - The Back In Stock banner focuses on your message and generates urgency. Trio Beauty – Free Shipping Callout *If you’re unable to view the creative or would like to see the full video, [click here](* Why It Works: - The product demonstration at the upper left quadrant displays how easy the product is to use and shows immediate results. - The second quadrant immediately shows that the product ships for free, decreasing friction. - Product shots feature everything included in the kit, letting viewers know exactly what they’re buying. Sugoi Mart – New Product Drop *If you’re unable to view the creative or would like to see the full video, [click here](* Why It Works: - The in-store display paints a picture of how these mugs (or your product!) look and feel IRL, providing a tangible representation of a consumer’s experience. - The products on the right side allow buyers to see multiple products within a single ad. - The UGC TikTok-styled text and polished grid layout add contrast for an attention-grabbing ad that stands out. The best thing about multi-frame ads is they’re simple to make! You can produce them quickly with Canva, Photoshop, or any online design tool. Choose your content wisely and test this ad type ASAP. Stay tuned for another edition of Creative Corner next week from the powerhouses at [Pilothouse](! 🚀 [Unsubscribe](