DTC's Creative Corner

Welcome to the first-ever edition of DTC’s Creative Corner. 🎨 Our goal? To showcase the creative we love (from [Pilothouse](), tell you why they’re crushing, and hopefully provide some inspo for your next campaign! No fluff, let’s get started: 👇 Pretty Boy – Callouts Animation *If you’re unable to view the creative or would like to see the full video, [click here](* Why It Works: - Highlights the unique selling points (USPs) of the product to help the viewer understand the advantages this product has over competitors. - Having the benefits appear sequentially brings a narrative to the elements or creates a visual hierarchy to retain your viewers’ focus and attention. - The creative has a clear tagline that gives insight into what the product is and how it will benefit the consumer. JBW – Scrapbook Video *If you’re unable to view the creative or would like to see the full video, [click here](* Why It Works: - Follows recent trends to help the brand to appear relevant and increase engagement. - Repurposes existing content – repurposing content is a great way to pump out new ads quickly and maximize winning assets. - Uses a combination of product and lifestyle images which promotes engagement and enables viewers to envision it in their own lifestyle. Joyà – Patterned Flatlay Why It Works: - Fun fact! The human brain is wired to seek out and recognize familiar patterns as a way of processing information efficiently. Repeating patterns and lines can create a sense of harmony and balance that is pleasing to the eye, which makes for effective, memorable, and stimulating content. - The use of hard light adds contrast to the image that makes the products *pop.* Robert Barakett – Feature Focus (Creator Video) *If you’re unable to view the creative or would like to see the full video, [click here](* Why it Works: - The creator has upbeat energy and employs subtle angle changes roughly every three seconds to keep the viewer engaged. - The video contains different visual and audio effects, adding emphasis to important talking points. - The video only uses captions to highlight the most important product features. That’s all for today folks! Catch ya next week with more insights and creatives from the [Pilothouse Studios team](! 👋 [Unsubscribe](