DTC 323 - Spritz Society, mobile apps, and oopsies [DTC]( Banter Wednesday, April 19, 2023 The ultimate jumpscare, even when you only hit snooze a few minutes ago⦠LOL ð If youâre new to DTC, welcome! Youâre in good company with fellow newcomers from Hairbrella, Chocolate Chocolate Chocolate, Known Nutrition, and Vani-T. ð In this newsletter, youâll find: ð ð¦ Ben Soffer, Spritz Society: Influencer strategies for alcohol brands and linear commerce ð¦ No more last-minute creative blues ð¦ Your audience is on mobile, so why arenât you? ð¦ How to step up your strategy with consumer insights ð¦ Is your new brand making these âoopsiesâ? Read till the end to access exclusive DTC swag. ð ð If a pal forwarded this to you, [subscribe](, so you never miss out. Podcast ð§ On todayâs episode of the DTC pod, we're diving into the world of influencer strategies, linear commerce, and the oh-so-refreshing universe of white wine spritzes! We're chatting it up with the one and only Ben Soffer, founder and CEO of Spritz Society and host of the wildly popular Boy with No Job Podcast, where he has just a casual 6 million fans. 𤯠We'll spill the ~wine~ on how to stand out in a jam-packed market, why wine products are the true DTC rockstars, and why giving your customers the royal treatment is the key to ruling the linear commerce kingdom. âThe takeaways ð ð· Spritzing to success In the fiercely competitive beverage market, Ben and the Spritz team know that content marketing is the secret weapon for continued growth. They've learned that while macro influencers have their place, it's the performance-driven influencers and dedicated communities that truly make a splash for emerging brands like theirs. ð¦ By investing in influencers who dominate specific markets and boast genuine connections with their audience, Spritz reaps a far more enticing return on investment. Ben's team also explores the potential of celebrity and influencer brand ambassadors who can champion their region and make waves at various events. What theyâve created is a masterful mix of authentic relationships and smart influencer marketing that helps them stand out from the crowd. ð¡ Audience first For a product to fly off the shelves, there's one crucial ingredient: an audience who wants it. Embracing this business fundamental, linear commerce tosses the old-school cycle of product creation, marketing, and selling into the blender and whips up a frothy new approach. This innovative method, championed by Ben and his team at Spritz Society, puts the audience front and center before even creating the product. By cultivating a community of sparkling cocktail aficionados first, they paved the way for a smooth and successful product launch. The result? A brand built on the foundation of passionate fans, genuine ambassadors, and a deep understanding of the influencers that strike a chord with their audience. ð ð° What Ben would do with an extra $50K: Ben had some clever ideas up his sleeve. One option was to launch a national out-of-home campaign. Despite the challenge of tracking ad effectiveness, this strategy can boost brand awareness and visibility, especially around retail giants like Walmart. Another savvy move? Sponsoring a budget-friendly festival that vibes with Spritz Society's values and target audience. This lively approach is perfect for connecting with new customers and showcasing their products in an engaging atmosphere. ð Listen to the full episode with Ben Soffer [here](! Sponsor Your Answer To Time-Consuming High-Quality Content It's 3 am, and you find out you need creative for an ad campaign. Sound familiar? If you are getting panic sweats, we're sorry. 𤣠As marketers, we know the exhausting game of producing high-quality content in a short time frame. Imagine getting a piece of content from some of [the top 1% of designers]( IN THE WORLD in less than 24 hours. ð No joke, it's possible with [Superside](. The #1 creative-as-a-subscription service, trusted by over 450 brands, including Google, Meta, Reddit and Shopify. ð¥ - Wasting energy on small tasks? - Superside
- Inundated by too many requests? - Superside
- Not feeling creative? - Yep, Superside No more vetting freelancers, and no more panic sweats. Superside's CaaS (Creative as a Service) removes the weight of creating high-quality content. It's like instantly hiring 20 people. ð [And as a DTC reader, you get a free call! Find your SuperSide](. Mobile Apps Your Audience is on Mobile, Why Arenât You? 𦸠A mobile app is your new superpower Itâs no secret that brands are struggling with high acquisition costs and fierce competition for their audienceâs attention. If you havenât already started exploring new tools and avenues to help your brand stand out from the crowd, thereâs no better time than the present to get started. Move over old and dated tech-stack, thereâs a new kid on the block â [a dedicated app]( to bring in and nurture dedicated customers. Think an app is out of scope for your brand and not sure if the hype is real? Check it out for yourself. We donât just pull claims out of our back pocket so letâs start with some cold hard stats: ð - [Kaged]( saw 353% more conversions and 19.5% higher average order value (AOV) in their mobile app compared to their checkout flow on mobile browsers.
- [Obvi]( saw a 14% higher AOV after developing a dedicated app for their brand.
- Out of 100 randomly selected merchants with dedicated apps, 78 saw nearly 60% more conversions in their app compared to their site on mobile browsers.
- [Princess Polly]( saw a 414 ROAS from their investment in a dedicated app. As if thatâs not enough, brands with an app in their tech stack report that itâs their second-highest revenue stream! Thatâs 10-30% of their total revenue. Not bad, considering the only higher avenue is typically your online store. ð ð Move over Google, move over Amazon, there's a new kid in town Letâs face it, your retention needs more attention! Double down on a strategy that serves your most loyal customers in ways not possible with an online store alone. By this point, itâs common knowledge that 80% of your business comes from 20% of your customers. Invest in a strategy that reaches the most engaged users and makes them your most loyal audience. When people love your brand, it should be readily available and seamlessly integrate into their daily routines. Start by [claiming real estate on their phone]( because if your app is installed, theyâre bound to open it. The more sessions opened through your app, the more conversions youâre likely to see. ð Tapcart found that a customer cohort who downloads your mobile app will visit your store roughly 3x more often than they would if they had not downloaded your app. â±ï¸ Efficiency is the name of the game Casually browsing what your brand has to offer can be a weekly or even daily activity for that 20%. An activity performed that frequently needs to be intuitive. Mobile apps are built for people to complete essential processes like [checkouts in about 3 taps](. Even the fastest websites are dragging behind at 5-7 clicks â not to mention that you need to be on a browser! Web developers need to consider users on Chrome, Safari, and Firefox when designing for appearance and performance of your browser site. Mobile optimization isnât at the top of every brandâs to-do list or budget sheet, so an app can navigate all of those variables down to 2 â iOS or Android. ðï¸ Push hard, push often Itâs okay to be pushy! Being on mobile means your brand can take advantage of push notifications. Loyal customers want to know when your latest products drop and when sales begin, so give them a little nudge directly to a checkout flow. It doesnât get much easier to send a gentle reminder at the most opportune time. [After you try out push notifications](, check back with us and let us know what happened to your conversion rate and average order value (AOV). ð Any brand can get in on the application action! [Tapcart]( has a straight-forward process to get your app launched in no time: - Design the look of your app
- Add integrations and analytic tools like Shopifyâs admin ... If you're waiting for step three, youâre overthinking how easy it is! The hardest part of the process is the registration on the app store. 𤷠Generally, apps take about two weeks from concept to launch. Hannah Houglum, Executive Director of Growth & Strategy for [Art of Tea](, said that she easily managed an app along with many other responsibilities. Hannah notes that a brand only needs a âsixteenth of a personâ to manage an app. We canât argue with that level of productivity, so why wait to start building your own? ð¯ Refocus and retain! With an app, youâll be refining your retention strategy and never have to worry about browser optimization again! Youâll welcome more loyal customers at the highest levels of accessibility with the most intuitive shopping experience available. [If an app is now on your road map, it could be worth checking out our friends over at Tapcart](. * *This editorial piece was created in collaboration with Tapcart. Sponsor Unlock The Benefits of Consumer Research Without all the Hard Work Discover how consumer insights can seriously revolutionize your marketing strategy. ð As expectations for marketing teams rise and competition intensifies, understanding your market has never been more crucial. Data shows that 75.0% of marketers attribute project failure to a lack of customer understanding. ð Don't let common research barriers hold you back. With [Attest's]( consumer research platform, you can gather insights from 125 million consumers across 58 countries. All their data is triple-checked by AI and humans, ensuring accurate insights tailored exactly for your business needs. ð [Get the unfair advantage and unlock customer understanding with Attest's consumer research platform](. Meta ðºï¸ Taking a step back Learning from your mistakes is the hardest pill for any brand to swallow, and itâs even more difficult for the newbies. Rest assured that every brand (and everyone!) makes mistakes, no matter how popular they are or how much theyâve grown. In fact, theyâve grown because of their mistakes. Pilothouseâs Pilot Program Director joins the DTC team on this weekâs [All Killer No Filler podcast]( to discuss the âoopsiesâ small brands make in the launching stage and what can be done to learn with every opportunity. Questions like: - How do I make my small brand appear bigger?
- What content should we focus on in the launch period?
- What's the ideal budget for our ads on Meta? â¦are on the minds of every small business owner, so you donât want to miss this chat! ð ð Do more with less Bigger brands can fall into the trap of assuming everyone knows who they are. Eventually, that causes their growth to plateau. ð¢ As a small brand, youâre still putting in the work to get your name out there. In many cases, you can count your daily sales on one hand. Donât be discouraged! Take this chance to reach out and connect with your customers. A satisfied customer will likely be more than happy to tell you about how great their experiences were with your product. Then, get permission to use that testimonial as social proof. This scrappy and efficient content is a goldmine many brands are sleeping on. ð¤ Where do we go from here? After your product launches, you need to start generating content to raise awareness of how amazing it is and what problem it solves. To do that, you need a budget. Small brands canât afford to waste time and resources by not going all in on a creative style. This doesn't mean enforcing your style guide! By going all in, we mean choosing to: - Leverage multiple creators with sponsored content to reach a broader audience â not just one.
- Expand beyond your family and friends to send out requests for product reviews to post on your site
- Use three to five visual styles in your creative Once you find something that works, double down and repeat the process to find the winning strategy. Now thatâs performance marketing at its best! ð Hang in there! Be sure to check out the [All Killer No FIller podcast here]( for insights on the incredible collaborations between [The Pilothouse Pilot Program]( and brands just like yours! Remember, growth is possible. We all know that the biggest oopsie is giving up, so with some direction from our guest on the âpod, your brand can get the ball rolling with some winning strategies today! ð¸ Quick Hits 𥷠[See the data behind TikTok's biggest trends!]( Discover how the social media platform can drive revenue for your DTC brand. Download Particlâs report - [âTikTok Made Me Buy Itâ](. * ð [iOS 17]( may introduce the ability to âsideloadâ apps along with other new design features for MAC and tvOS. Apple has strictly enforced its App Store regulations, but iOS 17 may open opportunities for up-and-coming developers. ð¤ [Drake and the Weekndâs]( voices are featured in a song written entirely by AI. Before it was taken down, the song generated 600K streams, 15M TikTok views, and 275K Youtube views. ð¥ [Twitter Blue]( subscribers can post 10K character tweets. The content remains hidden after 280 characters. However, longer tweets and up to 60-minute videos signal a shift in the platform's purpose. â¾ï¸ [Meta]( will continue to share marketing tips based on the âPerformance 5.â The Conversions API is currently highlighted, but plans include webinars on account simplification, targeting, video, and testing. *Sponsored SHARE DTC NEWSLETTER Want to level up the marketing skills of your teammates and employees? Just grab your referral link below and youâll earn points toward cool gear for every new subscriber you bring to the DTC fam. Hereâs your unique referral link: [( [Share via facebook]( [Share via twitter]( [Share via whatsapp]( [Share via email](mailto:?subject=Check%20this%20out&body=%F0%9F%94%A5%20Signed%20up%20to%20this%20newsletter%20a%20couple%20of%20weeks%20ago%20and%20it's%20amazing%20for%20DTC%20marketers%20like%20you!+https%3A%2F%2Fsparklp.co%2F47c676d0%2F%3Futm_source%3Demail)
[See how many referrals you have!]( Referal program is subject to [DTC Terms & Conditions.]( ð Have you heard our latest podcasts? ð¯ï¸ 9 Year Old Lily Harper from [Lily Lou's Aromas]( homeschools us all. ð² [TAXA Outdoor](, Garrett Finney: Digital meets dealership, NASA Architect goes out of home for real. ð¶ Pet Health Comes Home with [MySimplePetLab's]( Jen Hagness. â ï¸ [Liquid Death Mountain Water](: Hamid Saify - Death, Beverages, and the Attention Economy. ð¥ [Mid-Day Squares](: Jake Karls and Nick Saltarelli - Rainmaking, Fundraising and "One word: F&%^ng Crazy." ð¡ Listen to the [Biggest Marketing News]( Stories Today. Donât forget to [rate the DTC Podcast]( on Apple (âï¸âï¸âï¸âï¸âï¸) DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? ð [Advertise]( in DTC Newsletter. ð°Check out our course on [Facebook and Instagram]( ads! [Fueled by Pilothouse]
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