Newsletter Subject

📦 Join The Robots

From

directtoconsumer.co

Email Address

rebecca@read.directtoconsumer.co

Sent On

Fri, Feb 17, 2023 02:11 PM

Email Preheader Text

DTC 297 - AI and Copywriting, Omnichannel Experiences Banter Friday, February 17, 2023 🎶 The

DTC 297 - AI and Copywriting, Omnichannel Experiences [DTC]( Banter Friday, February 17, 2023 🎶 The best part of waking up is chicken broth in your cup. 🎶 In this newsletter, you’ll find: 👇 📦 Can Chat GPT be a copywriter’s assistant? 📦 How to bring the power of first-party data to your brand's creative strategy 📦 Is your brand exploring omnichannel experiences? 📦 An event where the main focus is boosting your bottom line 📦 Makeup for you, skincare for slugging, and non-alcoholic beer Read till the end to access exclusive DTC swag. 😎 👉 If a pal forwarded this to you, [subscribe,]( so you never miss out. AI Join The Robots: How Copywriters Can Use ChatGPT to Their Advantage It can write college-level essays, spin-up jokes, jingles, and taglines, and even crank out Bible verses about removing a [peanut butter sandwich]( from a VCR. 🤯 Yes, we’re talking about ChatGPT. The platform, launched by OpenAI in November 2022, is on the tip of everyone’s tongue and taking over Twitter feeds. But what about folks whose job is to write for a living? 😬 While it can produce some insanely entertaining content, the general consensus is that in its current form ChatGPT can’t replace ~good~ copywriters. (Mediocre, bland copywriting is another story, however.) Why? Most of the content it creates, while well-written and informative, is pretty generic, unoriginal, and lacks the emotion, storytelling, and dare we say humanness of good writing. Heck, take it from the bot itself: Whew. 😅 Now, that doesn’t mean copywriters should ignore ChatGPT — they should use it to their advantage. 🔥 “AI can be a remarkable productivity tool . For example, I use AI as an instrument, an aid for sourcing and organizing ideas. AI can give writers and copywriters the dots to help us start writing (which, often, is the hardest part).” – [Eddie Shleyner of VeryGoodCopy.]( So, if you’re ready to join forces with the robots, here are a few (ethical!) ways copywriters can use ChatGPT to improve the quality and efficiency of their writing. 🖖 Note: We used the [free/beta version of ChatGPT]( for this article. That’s for two reasons: 1) to make it more accessible to folks that don’t want to pay, and 2) because the paid platform is already at its full capacity! 1️⃣ Get inspo and brainstorm ideas Nothing plagues a writer more than that devil writer’s block. Luckily, this is where ChatGPT can really come in handy! 😈 Need some ideas for a blog post? A basic outline for an article you want to write? Chugging your fifth cup of coffee trying to come up with “fun” headlines? Or, how about creating a Buzzfeed-esque listicle? (Not-so-fun fact: [Buzzfeed just laid off 12% of its staff,]( and will now be using ChatGPT to generate its lists and quizzes. 😮) A good writer likely wouldn’t use these suggestions verbatim, but they’re definitely helpful for breaking through writer’s block! Sponsor Creative Strategy Meets First-Party Data 🤔 What's one thing that top marketers (like you) understand? Successful creative strategies start with data-driven analysis instead of guesses. It's time to ditch the 🔮 and [bring the power of first-party data to your brand's creative strategy.]( Motion and Northbeam have teamed up so you can apply a reliable data attribution model and level up your creative reporting. Here’s what Motion’s integration with Northbeam brings you: - Dive deeper into your creative profiling with advanced breakdown metrics like New Visits, New Transactions, Returning Transactions, and more. - Build visual reports to contrast Northbeam and in-platform results in Motion, and share insights with your peers and clients in seconds. - Stop deciding between first-party data attribution and creative strategy. Build better creatives with confidence using Northbeam’s accurate data and uncover top converting campaigns in Motion. Stop guessing. Start winning. Level up your brand. 🚀 👉 [Find out more info here.]( AI – Part 2 2️⃣ Automate generic content While it’s not great for original content, ChatGPT *is* pretty useful for creating frameworks for generic copy. For example, it can give you a decent starting point for automated emails: It can also generate FAQs for certain products or websites (just make sure to double-check for accuracy). 📌 And it can even put together pretty decent summaries of existing content for social media captions! You’ll still have editing to do, but using ChatGPT for that not-so-creative copy can save you tons of time! 3️⃣ Spice up your writing. For a robot, ChatGPT can be pretty dang clever. If your writing is feeling a little vanilla, try prompting the bot for puns, clever lines, or cheeky copy to get your creative juices flowing. 🧃 (PSA: its sense of humor is still a little rusty. Heh. Get it?… Robot pun? 😬) And perhaps our personal favorite, you can even Gawker-ify your writing. (Or insert content crush of choice. 🤩) #12: hi, it’s us. ✋☕☕☕☕ 🚨 *BIG Caveat: You’ll definitely want to validate any claims made by ChatGPT. It’s been known to give incorrect facts with surprising confidence. Additionally, the Beta version is only trained on data up to the end of 2021, so asking specific research-based questions about anything current will likely generate inaccurate information. In summary, ChatGPT won’t be replacing talented copywriters any time soon, but it’s still an incredibly impressive piece of technology. We’d be remiss not to learn how to use it to our advantage (or at least waste several hours entertaining ourselves with it). 👀 TL;DR - ChatGPT isn’t a replacement for (good) copywriters – yet. - It creates fairly basic, generic content that will still require editing and personalization by humans. - You need to also validate any claims made, as it’s notorious for inaccuracies and only uses data up to 2021. - However, it can be a very useful and time-saving tool for writers, including: - Inspiration and idea creation - Creating automated content - Helping to juice up your copy - ChatGPT is only as good as the user’s prompts. The more specific you can be with your requests, the more impressive the bot’s responses will be. In fact, we predict ChatGPT query skills will be in high demand in the next few years! Sponsor 🗞 EXTRA! EXTRA! Read all about it! DTC experts preparing for the best digital summit yet! 🎩 Fellow DTC readers and eCommerce professionals. Are you looking to increase your ROI and stay ahead of the competition? (that was a rhetorical question) Ladies and gentlemen, put your hands together,🙏 (not like that 🙄) because there is a one-of-a-kind event coming called... 🥁 Drum Roll Please 🥁 ...the [Commerce Experience Summit!]( Your chance to learn from leaders and experts on: - Maximizing profits - Driving growth - Increasing conversions - Improving customer satisfaction - and MORE! An event where the main focus is boosting your bottom line! (did we mention it's FREE!?) 🚀 [Register now and take your business to the next level.]( Omnichannel 🤯 Everything, Anytime, for Anyone You’ll hear “the omnichannel experience” thrown around in marketing discourse, but what are all the cool kids talking about? In short, omnichannel experiences provide a seamless customer experience across all platforms, elevating your brand above the competition. 🎬 So, what’s it look like in action? Look no further than [Dunkin Donuts!]( 🍩 They offer meaningful benefits to mobile and in-person shoppers regardless of their shopping habits. With incentives like Dunkin Rewards, Dunkin Cards, and delivery, they are everywhere for their customers. Don’t forget about the folks over at [Shopify.]( You can access their support through Facebook Messenger, Twitter, phone, live chat, and email. And guess what? They can reference previous conversations and notes from other support advisors on every platform! Talk about making your customer’s life easy. 👀 The other guy On the other hand, a multi-channel experience is an unsynchronized version of an omnichannel experience. A multi-channel experience consists of a few ways to access a brand (let’s say email, live chat, and Meta’s Facebook Messaging) but each experience is limited its platform. This can restrict the customer in several ways: - Support channels may not be able to reference previous conversations. - Customers may not be able to use rewards points from their cards on mobile purchases. - The customer’s experience is completely different on each platform. It’s all about being where customers are so everyone can access your brand on their platform of choice. With that flexibility, you’re likely to improve your reach, increase your conversions, and leverage that high customer satisfaction to feed more UGC content into your advertising strategy. 💪 Let’s get started then, yeah? Multichannel experiences are common and much easier to implement because they aren’t fully synchronized. With so many customers who have their own preferences, it’s well worth the investment to start developing an omnichannel platform if you haven’t already. A great place to start is Meta. Meta’s data can easily sync across a Shopify store, Messenger, and a Facebook/Instagram Shop. A great deal of organization is needed to start your brand off on the right track, but don't let that deter you! Being available to more people in more ways promises a significant return on investment (ROI) with higher conversions and a greater potential for future expansion. If you’re looking to expand, consider starting with the largest platform available and link your assets to smaller platforms with native or third-party app integrations! Event Spotlight Have you spent far too much time house-dwelling and feel ready to shake off your old networking skills? 🤝 GROW LA is Thursday, February 23 @ City Market Social House. It’s a (free) day of DTC growth talks, workshops, meetings & tactical lessons from 1000+ high-growth retail brands. Including speakers from Alo Yoga, Athletic Greens, Dr. Squatch, The Honest Company, Khloe Kardashian’s Good American, Liquid Death, Mid-Day Squares, Hush Blankets, Seth Rogen’s Houseplant, Olipop, and 30+ others. Sessions cover paid ads, email/SMS strategy, community building, social, LTV, subscriptions, funding, hiring & much more. [Grab a FREE ticket here,]( courtesy of DTC Newsletter. Brands 💄 [Kulfi Beauty:]( The reality is not all people can get the results they want with makeup products not suited to their skin and undertones. Kulfi Beauty has created a range of products inspired by South Asian communities. Think blush, eyeliner, and concealer in fabulous and diverse shades and colors. 🧖‍♀️ [Futurewise:]( There were a lot of ‘internet moments’ in 2022, but do you remember all the rave about slugging? Futurewise sure does! Check out their three-product skincare line to help people protect their skin’s moisture barrier — a practice dated back to the 15th century! 🍺 [Visitor:]( Whether you’re practicing a dry month or just don’t have an interest in alcohol, you can ensure Visitor has your back. They’ve got non-alcoholic lightly-hopped beer and some pretty cool t-shirts to boot! SHARE DTC NEWSLETTER 🔥 NEW REFERRAL PROGRAM HAS OFFICIALLY DROPPED 🔥 Want to level up the marketing skills of your teammates and employees? Just grab your referral link below and you’ll earn points toward cool gear for every new subscriber you bring to the DTC fam. Here’s your unique referral link: [( [Share via facebook]( [Share via twitter]( [Share via whatsapp]( [Share via email](mailto:?subject=Check%20this%20out&body=%F0%9F%94%A5%20Signed%20up%20to%20this%20newsletter%20a%20couple%20of%20weeks%20ago%20and%20it's%20amazing%20for%20DTC%20marketers%20like%20you!+https%3A%2F%2Fsparklp.co%2F47c676d0%2F%3Futm_source%3Demail) [See how many referrals you have!]( Referal program is subject to [DTC Terms & Conditions.]( 🔊 Have you heard our latest podcasts? 👟 [Kuru Footwear’s]( Turnaround Playbook: Sean McGinnis On The CRO Tactics That Doubled Revenue (C-Suite Mentor Preview). 🧑‍🦲 [iRestore]( Hair Growth System: Kevin Chen - The True Impact of Costco. ⚔️ [Mini Katana](: Karly McFarland on $100M in Email Sales and Why She Sold Her Agency and Turned to the Brand Side (C-Suite Mentor Preview). 🤑 [The Oodie]( - Davie Fogarty: Lessons From a Fast $400M. 💸 [Andrew Wilkinson]( at C-Suite in Victoria: Bootstrapping vs. VC vs. PE vs. Angel. 💡 Listen to the [Biggest Marketing News]( Stories Today. Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kelsey Hess](, and Michael Venditti. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Rate Us [Rate Us]( [Fueled by Pilothouse] [Share]( [Twitter]( [Facebook]( [LinkedIn]( [Advertise with DTC]( | [Work With Pilothouse]( At Direct to Consumer, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding collecting, using, and disclosing information we receive from our Website users. Federal Filing operates the Website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. By using directtoconsumer.co or accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy. Suppose you have provided personal, billing, or other voluntarily provided information. In that case, you may access, review, and make changes to it via instructions found on the Website or by emailing us at team@directtoconsumer.co. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the "unsubscribe" link located at the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers cannot opt-out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for specific timeframes). If you have any questions, reply to this email or visit our Website to view our official policies. [Preferences]( | [Unsubscribe]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada

EDM Keywords (247)

written writing writer write whew websites website ways want waking visitors visit view verygoodcopy validate user useful used use us understand turned try trained tons tongue tip time terms technology teammates teamed talking taking take taglines support suited subscribe subject still start staff specific sourcing sold slugging skincare skin site sign shopify shirts shared shake sense save roi robots results restrict responses requests replacement removing remiss remember receive receipt reality ready rave rate range quizzes quality purchase providing provide protecting prompts produce privacy preferences practicing power platform pilothouse personalization perhaps people peers pay organization orders openai one often notorious notes northbeam next newsletter needed need native motion mobile meta mention marketing management manage making make lot looking living lists link limited likely like leverage level let learn leaders laid lacks known keep juice join investment interest integration instrument informative information inform info increase inaccuracies improve impressive implement ideas humor humans heard hear hand guy guesses guess great grab good give get generate forget folks flexibility find feeling feed fact facebook fabulous experts experience example everywhere everyone event end employees email efficiency editing dots ditch direct developed deter delivery databases data dare customers customer cup creating creates created courtesy course copywriters copywriter conversions content consumer concealer competition common come clients clicking choice check chatgpt chance case care cards business bring breaking brand bound bottom bot boosting back available assistant assets article apply anyone already alcohol aid agree agency advantage accuracy accommodate accessible access accepting able 2022 2021 12 100m

Marketing emails from directtoconsumer.co

View More
Sent On

05/11/2024

Sent On

28/10/2024

Sent On

22/10/2024

Sent On

17/10/2024

Sent On

14/10/2024

Sent On

07/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.