Top Three Insights from C-Suite

Ridge Wallet, Tru Earth, and Vessi [DTC]( DTC C-Suite Mastermind C-Suite Mastermind was a crazy success, and a 10 / 10 event. 🧐 Why would you care? - We’re going to do more of them soon (maybe near you), stand by.. - You can actually [pre-order the digital replay of C-Suite: Victoria right now to save $200.]( If you’re curious about the highlights from the event, read on! The format for each session was basically me asking the most valuable questions I could think of, as well as total audience interaction for an hour. More than one attendee said it was like being inside a podcast, which was awesome to hear. People went deep, and really opened up about numbers, and holistic business strategy. 📈 Not everything said at C-Suite ends up on the replay, but on those two and half days in Victoria BC, the DTC insights flowed like the tides. Here were three of my main highlights and takeaways: 📺 Ryan McKenzie - Start TV advertising sooner than you think With Tru Earth, Ryan is taking a CPG brand into 9-figure territory, competing with massive legacy brands for shelf space, and employing classic performance marketing strategies to gain an edge. His favorite traffic source de jour for incremental scale? Television. (Streaming / OTT) At C-Suite, Ryan went deep on the massive, measurable returns they’re driving on a very straightforward ad they made for $15K. 🤑 If you’re a fast-growing brand with broad appeal, don’t be intimidated by TV, especially if you can find remnant rates. 👟 Tony Yu - Segmentation, Saturation and the Halo Effect Tony’s taken Vessi shoes to 8-figure sales, profitably over the last 4 years. In Vancouver, roughly one out of ten people have a pair. That’s what Tony calls saturation. His talk went deep on how Tony thinks about how to achieve saturation with different segments of your market. This could mean saturating your customer avatar based on geography, or becoming ubiquitous in the nursing community where two in ten wear Vessis. Once you achieve saturation in these segments, you’re able to achieve a sustaining halo effect, where your product’s continued presence in these spaces creates ongoing sales and margin. 😇 I won’t even get started on the “Silhouette Science” and trying to “own the rain” Tony incorporates into saturation, but if you want to nerd out on scale, you’ll want to catch his replay. Sponsor Spend smarter this holiday season No, we don't mean you should scrimp on Auntie Sue's stocking stuffers... ...we're talkin' about your DTC brand's paid marketing campaigns. 📈 Throughout the event, it was clear: brands everywhere are **still** reckoning with iOS updates that have put a damper on ad performance. Plus, with the economic situation as it is, budgets are tighter than ever, and marketing teams everywhere are being asked to do more with less. That's why DTC brands are turning to [Black Crow AI.]( Black Crow AI's one-click integration tracks your site visitors' behavior and groups potential customers into profiles based on their likelihood to buy. Then, you can use those profiles to target only your best potential customers. The results? ✅ Maximize your marketing budget ✅ Cut down your CAC ✅ Boost your ROAS Top DTC brands like Magic Spoon, Bearaby, Cotopaxi and Liquid IV are all using [Black Crow AI]( this holiday season to unlock the power of their first-party data. Want to see the magic for yourself in Q4? Getting started is easy. 👉 [Claim your 30-day free trial of Black Crow AI today.]( DTC C-Suite Mastermind 💸 Ridge Wallet’s Sean Frank - Build the Next Hermes Sean Frank, who joined Ridge when it was a family business at low seven-figure sales, and (in his twenties) has helped grow it into something approaching a $200 million dollar beast. 💪 His rapid-fire format is impossible to capture but here are a few gems: - Hermes is the world’s best consumer brand with revenue’s approaching $10B and net profits of 30%, largely because they’re not beholden to century’s old heritage and have never budged an inch for performance marketers or even shareholders for that matter - Sean loves TikTok and invests heavily, but can’t come close to the scale he’s able to achieve on Meta for the same costs. - YouTube Shorts is the most undeservedly slept-on traffic platform in the world. Get testing it NOW. The Rest… These moments don’t begin to capture the experience, which included a fabulous “hands on” seafood dinner furnished by [Black Crow AI](, our amazing lead sponsor at C-Suite. Meeting Bobby and Shezad from [Black Crow AI]( and hearing more about their vision for how machine learning can change the DTC game was a personal highlight of the whole event. I also go way back with [Gorgias,]( and consider them an industry-standard in customer service, so I was really excited to have them sponsor our Whale Watching Sunset Happy Hour so we could create magic moments like this one… 🐳 ✨ In conclusion… C-Suite is happening again, it’s just a matter of when, and where…and we’re getting close to an announcement there, so stay tuned. Until then, you can relive, experience, and learn from the insane learnings from C-Suite Victoria, by [pre-ordering the Replay right now](. We’re working on the edits as we speak, and will be releasing it as a new course on DTC Education platform late October. However, if you [pre-order it before then, you can save $200](, so if it’s something you want for you, or your organization, grab it now. Hope to see you at a future event 👋 -ED [Fueled by Pilothouse] [Share]( [Twitter]( [Facebook]( [LinkedIn]( [Advertise with DTC]( | [Work With Pilothouse]( At Direct to Consumer, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding collecting, using, and disclosing information we receive from our Website users. Federal Filing operates the Website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. 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