📦Rise From Your Chocolate Coma

DTC 167 - Long weekend is over, but the DTC grind does not sleep! [DTC]( Banter Wednesday, April 20, 2022 Started from the bottom now we’re here? It’s our turn to get to know you! Reply to this email and let us know how it started vs. how it’s going. And remember that in the wave of post iOS14 data loss, we don’t know you’re interacting unless you click – so while you’re reading, be sure to click at least one link to say hello! 👋 If you’re new to DTC, welcome! You’re in good company with fellow newcomers from Target, Zelens, Herb Tonics, Disney, and Utterly Rawsome. 🐶 In this newsletter you’ll find: 👇 📦 Building a 7-figure business in less than two years with Peachy Shapewear’s Corey Nicholson 📦 Aspire’s one-of-a-kind influencer marketing platform 📦 How to write a TikTok ad copy that works 📦 How to optimize your TV campaigns like digital with Tatari 📦 The TikTok t-shirt – True Classic Read ‘til the end to access exclusive DTC swag. 😎 👉 If a pal forwarded this to you, [subscribe]( so you never miss out. Podcast 🎧 On the pod this week, we chatted with 20-year-old marketing phenom and cofounder of [Peachy Shapewear,]( Corey Nicholson. Tune in to learn how Corey built a 7-figure business in less than two years, simple funding options for startups, no-nonsense email marketing tactics, Web3 predictions, and much more. ‍The Takeaways 👇 🔥 Influencer hot takes: Peachy spent at least $50K on influencers last year, and while it was an overall successful investment, it wasn’t without its learnings. For one, Corey has moved the brand away from retainers and more towards an affiliate model for creators. This can drive more incentive to create engaging content regularly. When vetting influencers, they’ve also learned to focus less on vanity metrics, and more on that creator’s community. “Instead of only looking at followers or view count or revenue, it’s more about the community that creator’s building. Are people engaging with their stuff constantly?… Does the creator have ‘true fans’?” 👀 Watch yo’ bias: When it comes to ad creative, Corey recommends checking your bias at the door. At Peachy, they’ve noticed that sometimes the creative their audience resonates with most is the least expected. For example, a 3D animation they spent less than $100 to make was one of their best-performing creatives on both paid and organic social. ⚠️ Test, don’t guess! 💰 What Corey would do with an extra $50K: First, he’d invest $20K into inventory (any Inventory or Ops pros out there, [hit Corey up on Twitter](). He’d also keep some in cash, and use the rest for driving growth and building the Peachy team. 👉 Listen to the full pod with Corey [here!]( Sponsor Grow your influencer program on autopilot Aspire is the chosen influencer marketing platform for high-growth eCommerce brands like Purple, Glossier, and Coola. Their [one-of-a-kind platform]( allows you to: - Access the world’s largest creator marketplace - Drive trackable sales with best-in-class bulk promo code creation - Optimize your ad campaigns with whitelisted influencer content, and much more… And none of it’s locked behind a paywall – no fees or commissions, ever. ⛔ Enjoy unlimited searching across social platforms, unlimited active creators, and unlimited campaigns. “We now work with 500+ influencers on a weekly/monthly basis, and get guaranteed content from them. Our growth in this area has just been mind-boggling.” –Marketing Director at Coola 👉 [Request a complimentary demo with Aspire today.]( TikTok Writing ad copy that works 👨‍🦳 Back in the good ol’ days… When the advertising rules on TikTok were much more chill, our dear friends at [Pilothouse]( did a li’l copy test for TikTok captions. The winner was: 🥁 “-”... Nope, it’s not a mistake or a typo, just a dash. Times have changed. While simplicity was better in the early days of the TikTok era, nowadays the ad copy is playing a much larger role in affecting CTR and CVR. Prioritizing how you position your ad copy can impact viewer time, clicks, and sales! So, if you’re looking to find a winning copy that you can use consistently, here are 3 quick TikTok tips: - 💯 Use your numbers upfront: Start with how many 5 star reviews you have, how many colors or variations, etc. - 🩳 Keep it short: TikTok ad copy only allows 100 characters and the ad only displays about half of it. Keep it as short as possible, and use all the most impactful information at the start. Attention for short-form video is hard to come by – make sure you give viewers your selling points upfront. - 👯 Match the energy of your creative: If it's an organic ad style, write in first person and leave the sales-y talk at home. “Quotes seem to work well!” Reply to this email and let us know what quick tips you’d like to see in our up-and-coming newsies! Sponsor How to optimize your TV campaigns just like digital Rising CPMs on digital? Social campaigns losing effectiveness? Your brand is ready to test TV. Top DTC brands like [Fabletics, Onewheel, and Nutrafol]( are partnering with Tatari to efficiently drive acquisition at scale on TV. Tatari gives marketers digital-like control of their TV campaigns to: - Optimize: creatives, networks, publishers, and dayparts in real-time - Leverage: lookalike modeling to focus on outcomes, not audiences - Measure: campaigns holistically across linear and streaming TV - Drive: results across all stages of the marketing funnel (CPV, ROAS, CAC) - Programmatically retarget: your website visitors on CTV to drive down-funnel KPIs Tatari will deliver the performance metrics that matter most to you and your brand. Learn more and get started on TV with a small budget. 📅 [Schedule a demo today.]( Brand Spotlight T-shirts that actually fit T-shirts don’t have to be boring. If it’s time to revamp your closets and get some shirts that actually fit you, keep reading! Meet [True Classic]( – the t-shirt brand that’s taken TikTok by storm. 👕 True Classic is so much more than a closet staple. Their mission is founded on giving back. They’re currently donating 15.5K shirts per month to communities in need and building homes for veterans in the US. True Classic tees are designed to fit better than your normal ‘out-of-the-pack’ shirts and the consensus shows that buyers agree. 👇 Their top two TikTok hashtags #trueclassic and #trueclassictees have amassed almost a million views. With a product this good, UGC is sure to flow (if you don’t believe us, check out their Instagram tagged section!). Check out True Classic’s [TikTok]( for everything – from scripted shorts to t-shirt giveaways. 👀 Quick Hits 🐦[Twitter]( adopts ‘poison pill’ measure that could hinder a Musk takeover bid. 🔎 [Google]( updates lens search to combine images and words. 💵 Democrats super [Pac]( just announced an eight-figure paid media program. 🎞 Influencers announced that [Instagram]( has been cutting Reels payouts. 📈 [TikTok]( shares new tips on how to maximize content performance in the app. 👀 [Amazon:]( Introducing suggested products sort option for Sponsored Products. SHARE DTC NEWSLETTER Looking to upgrade your WFH lifestyle? 👊 Want to level up the marketing skills of your teammates and employees? Just grab your referral link below and you'll earn points toward cool gear for every new subscriber you bring to the DTC fam. Here's your unique referral link: [( [Share via facebook]( [Share via twitter]( [Share via whatsapp]( [Share via email](mailto:?subject=Check%20this%20out&body=%F0%9F%94%A5%20Signed%20up%20to%20this%20newsletter%20a%20couple%20of%20weeks%20ago%20and%20it's%20amazing%20for%20DTC%20marketers%20like%20you!+https%3A%2F%2Fsparklp.co%2F47c676d0%2F%3Futm_source%3Demail) [See how many referrals you have!]( 🔊 Have you heard our latest podcasts? 🍑 Building a 7-Figure Business in Sub-Two Years with [Peachy Shapewear's]( Corey Nicholson. 💬 [Dreamday]( and The Quality Edit’s Lauren Kleinman Pioneers a New Model for Performance PR and Publishing. 🍭 100 Million TikTok Views Slapping the Marshmallow with [TheMarshmallow.co]('s Joel Twyman. 👀 If You Shelve It, Will They Come? With Fractional CMO [Bryan Holladay](. Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Jordan Gillis](, and [Kelsey Hess](. Edited by Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! 📥 Work for The DTC Newsletter: Send an email to Rebecca, rebecca@directtoconsumer.co, if you’re interested in writing for us! Rate Us [Fueled by Pilothouse] [Share]( [Twitter]( [Facebook]( [LinkedIn]( [Advertise with DTC]( | [Work With Pilothouse]( At Direct to Consumer, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding collecting, using, and disclosing information we receive from our Website users. Federal Filing operates the Website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. 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