📦 - Google Monopolizing Search?

DTC 628 - Voice Search Hack, ILIA Beauty Tornado Effect, and Content Calendars Wednesday, August 21, 2024 Good morning, The US Department of Justice is considering breaking up Google. 😲 After a judge ruled earlier this month that the tech giant has been illegally monopolizing the online search market, there has been discussion among officials around selling parts of its $2 trillion dollar business. Google plans to appeal the ruling. Make sure to check back in for more updates. Here’s what you’ll find in today’s DTC: 🗣️ Optimize your webpage content for voice searches and get more traffic using this simple SEO hack! 💄 Learn how ILIA Beauty is scaling so quickly by using the Tornado Method to target every stage of the funnel. 📝 And…all great content calendars share this one characteristic. You’re reading this newsletter along with new subscribers from: [Elemis](, [Cordova Outdoors](, and [Red Ventures](. 👋 GENERATIVE AI 👀 If You Haven’t Added THIS To Your Site, You Might Be Minimizing Your Q4 Success… $567. According to Deloitte, that’s the average amount consumers spent on Black Friday in 2023. Is your site optimized for the huge volume and spending surges? Are you set to overtake your previous years’ success? It’s time to [start thinking outside the box](… 🧠 📦 Let iAdvize’s [Ultimate Guide to Maximizing Black Friday Revenue with Generative AI]( show you how. Dig into: - How AI Shopping Assistants can help engage customers during the shopping experience (not just after a purchase) 🤖 - How using AI customer service can help your brand and be a revenue generator, not cost center, this busy season 💰 - 9 must-know KPIs to fuel your Q4 growth 📈 Think generative AI could have a place in helping your brand capitalize on the holiday shopping surge? [Click Here to Read On]( *Sponsored SEO HACK 🗣️ How To Rank Content Higher For Voice Searches Did you know that 41% of adults are using voice search daily? According to Google, more users are turning to voice search and conversational queries rather than typing in prompts. And it’s not just millennials who are using voice search. This is also a growing trend for Gen Z. [30% of Gen Z use voice search for shopping every week](. So, how can DTC brands take advantage of these changing search habits? [Jake from The Wizard Marketing]( shares insights on how to rank your site for voice searches by making some quick tweaks to your content. It’s so easy. 1️⃣ First, put a commonly asked question into your h2 tag. 💡 You can use an SEO research tool like [Ahrefs]( and [SEMrush]( to find a query with a sizable search volume. Or look through People Also Ask questions in Google to find some winners. 👇 [Mine Google’s PAA section for conversation queries] 2️⃣ Then answer this question in your h3 tag in just one sentence. Below this heading, you can elaborate if your answer requires examples or more details. By strategically marking up the page and taking advantage of heading tags, this layout makes it easier for Google to parse the information on the page and makes your page a contender for voice searches. ✅ Test this out on your blog posts or FAQ section and see if this gets more traffic to your site over time! INDUSTRY DEEP DIVES 🔥 Looking To Add Some Fuel to the Fire For Q4? Here’s How DTC Brands Are Scaling Influencers and Content Creation One of the most valuable things you can do when getting ready to scale through Q4 is to research brands that are CRUSHING. Want to learn how top DTC brands in your industry are scaling influencers and content creation profitably? [minisocial put together a library of DTC Industry Deep Dives]( to help you add some fuel to your Q4 strategy and planning. Brands like Hydrant, Live Tinted, and Native are using minisocial as their content secret weapon. minisocial is helping brands go viral, all while generating a library of high-quality ad content that actually converts. Want a peek at how some of the fastest growing DTC brands are scaling influencers and content creation? 👀 [Take Me To The Industry Deep Dives]( *Sponsored PODCAST 🎧 The Funnel Is Dead – Introducing The Tornado Effect with Cherene Aubert from ILIA Beauty In this episode of the pod, we are joined by Cherene Aubert, VP of Growth at [ILIA Beauty](, and a seasoned marketing expert with a storied career in beauty and ecommerce. Cherene shares her journey from agency life to leading growth at ILIA, offering insights into scaling a brand in an increasingly competitive market. We discuss the growth challenges and creative solutions like developing the ‘Tornado Method’ and creating customer-centric content. She explains, “Brand growth happens when you do things people think are cool. Some brands are too tied to metrics and looking at analytics while at ILIA we know we just have to take some big swings and crazy shots.” In this podcast, we cover: - The Tornado Method: Learn how ILIA Beauty pulls customers into their marketing funnel at various stages, ensuring engagement and retention. - Organic Revenue Baseline: Discover why building a solid organic foundation is key to sustaining long-term growth. - Offer Testing Beyond Discounts: Find out how ILIA is increasing customer retention with strategic offers like free samples and gifts with purchase to drive brand loyalty. 👉 You can listen to the full episode with Cherene [here](. 🎉 CELEBRATE THIS! 🧇 August 24: Knife Day, Kiss and Makeup Day, Waffle Iron Day 👕 August 25: Secondhand Wardrobe Day, Banana Split Day 🧻 August 26: Toilet Paper Day, Dog Day, Cherry Popsicle Day 🦀 August 27: Crab Soup Day, International Lottery Day, Just Because Day 🍷 August 28: Red Wine Day, Bow Tie Day, Power Rangers Day 🍋 August 29: Lemon Juice Day, More Herbs Less Salt Day 💜 August 30: Slinky Day, Wear It Purple Day, Toasted Marshmallow Day 🌐 IN THE SOCIAL SPHERE When coming up with your content strategy, it’s a great idea to plan ahead but also make sure to remain flexible so you can still react to real-time events and key pop culture moments! Can't view the image? [Click here]( ⚡ QUICK HITS 🧐 Learn from your competitors to elevate your strategy. How? Particl unlocks key insights about your competition’s sales, top products, and pricing strategies. [Get started with your two-week FREE trial here](. * 🎟️ Have you got your ticket to DTC’s C-Suite Mastermind yet?! What are you waiting for? Join us September 18th and 19th in Victoria, BC for two days of learning and experiences. [Grab your ticket now](. 📰 NEWS - The DOJ [is considering breaking up Google after the monopoly ruling](. - Snapchat [introduces improved Lead Gen ads and a Zapier integration for automated CRM reporting](. - Apparel brand New York Or Nowhere [collaborates with the New York Yankees on an athleisure collection](. 📅 MARKETING EVENTS [DigiMarCon UK]( - Insights on social media, content strategy, SEO, and more, with expert speakers and networking opportunities for over 1,000 attendees to stay ahead in digital marketing. 🗓 Aug 29-30. 📍🇬🇧 London, UK. 🏢 Conference. 💰 £297-£1297 [Chief Marketing Officer Summit]( - The CMO Summit gathers top marketers to explore emerging tech, AI, and strategic leadership, offering valuable networking and insights for senior professionals. 🗓 Sept 3. 📍🇺🇲 San Francisco, USA. 🏢 Conference. 💰 FREE-$4495 [C-Suite Mastermind]( - An exclusive, intimate event for 50 DTC brand founders and executives, featuring mentor-led presentations, panels, and workshops focused on growth strategies, performance marketing, and brand scaling, combined with unique networking and coastal activities. 🗓 Sept 18-19. 📍🇨🇦 Vancouver, BC. 🏢 Conference. 💰$1,995 [SEE ALL FUTURE EVENTS]( SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🌪️ Cherene Aubert on [Using the Tornado Effect to Scale ILIA Beauty]( - 💡 [AKNF 431:]( Develop Your Own Data-Backed Creative Strategy - 🧊 Brock Mammoser on [Frost Buddy’s $30M TikTok to Meta Pipeline]( - 🤔 [AKNF 429:]( Are Your Amazon Ads Cannibalizing Organic Results? - 🔪 Brandon Horoho on [Scaling Montana Knife Company with VIPs]( - ⭐ [AKNF 427:]( How to Structure Your Google Ads Campaigns Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. 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