📦 - How’s Your Post-Click Performance? 👀

DTC 607 - Website Roasts, Optimizing Landing Pages, and GPT-4o Mini Tuesday, July 23, 2024 Good morning, Amazon announced this year was their biggest Prime Day sale to date. 🎉 Adobe Analytics reported that the two-day shopping extravaganza brought in $14.2 billion, an 11% increase year over year. These were the most popular categories: electronics, small kitchen appliances, and apparel. Surprisingly, suits were a big hit. Speaking of surprises… It looks like Cookies are here to stay. 🍪 Yesterday, Google announced that they won’t be deprecating third-party cookies and instead will be introducing a “new experience in Chrome.” Read more in the News section below. Here’s what you’ll find in today’s DTC: 🔥 We share unique ways to get user feedback which includes asking your social media followers to roast your website. ⚡ Learn why landing pages are key to conversions and how to create, optimize, and test them in this latest podcast episode. 🤖 And…ICYMI OpenAI releases a ‘mini’ version of their AI model ChatGPT-4o for all users. You’re reading this newsletter along with new subscribers from: [Durham Distillery](, [Solace Jewellery](, and [Stomp Athletics](. 👋 EMAIL & SMS ✨ Inspo Incoming! 36 BFCM Email and SMS Campaigns To Drive Revenue As a marketer, you know that the week between Black Friday and Cyber Monday is a busy—if not the busiest—time of year. And when you know that you’re about to be busy, you need to prepare, prepare, prepare… What should you being doing to prepare now? Refining your strategy and growing your email and SMS lists to maximize future impact. ✅ Get inspo from Attentive’s [36 top performing BFCM campaigns from top retail brands, including](: - CB2: Driving list growth with exclusive BFCM offers - Charlotte Tilbury: Building customer loyalty with VIP-only discounts - Anthropologie: Engaging shoppers with conversational text messages [Explore These 36 Campaigns]( Want more BFCM strategies? Check out [The Complete BFCM Archive]( from Attentive, a collection of expertly curated guides, AI tips, and templates that will help you connect, engage, and stay in touch with your audience during Cyber Week and beyond. 🚀 *Sponsored CUSTOMER FEEDBACK 🔥 Two Ways To Crowdsource Feedback On Social Media Need help improving your website or coming up with your viral product? Don’t shy away from asking your audience. Your customers are a great sounding board, so invite them to comment on your social media and crowdsource valuable information to improve your site experience and product line. Here are two creative ways to crowdsource feedback: 1️⃣ Invite followers to roast your website. Mala The Brand founder Melody Lim [posted a video on Instagram]( sharing some negative feedback she received from a user about her candle brand’s website. 😕 Rather than shying away from criticism, she invited her audience to critique their ecommerce site for feedback and offered an incentive. The user with the most likes on their comment would win a free candle. The result? She received valuable feedback from her audience about why they hesitated to buy (e.g., shipping cost, slow load speed, and hard-to-read font ) and can use these insights to improve the site. Not only does this type of content create engagement, but it can also foster a closer connection with her audience by asking for their no-BS feedback. 2️⃣ Ask customers about their dream product. Gisou asked their social media followers what other flavors they would like to see for their popular lip oil. 👀 They posted [this Instagram carousel]( so customers can choose their favorites or create their dream products in the comment section. Gisou generated tons of engagement with this post, getting thousands of comments and ideas. 🔥 This made their audience feel like they were part of the product development process and helped Gisou understand the demand behind certain scents and what they should focus on next. The takeaway? These examples are a fantastic way of connecting with your audience authentically. Asking for transparent feedback makes them feel heard, and knowing their input is valued and that you want to improve the shopping experience continually will make them more loyal to your brand. What other ways do you build brand loyalty with your customers? Reply to the newsletter and let us know! INSIGHTS 🤫 Spoiler Alert: Here’s What To Expect This BFCM… 1️⃣ According to insights from eMarketer, MOBILE COMMERCE is expected to drive the 2024 holiday season again. 2️⃣ And, to no shock, after increased adoption by brands in 2023, AI isn’t going anywhere either. Now that you have this information, here’s how to use it to your advantage… 👇 [Check out Attentive’s collection of email and SMS marketing resources](, designed to help you maximize revenue and engage shoppers with AI powered personal experiences. 👀 Here’s a sample of what you’ll [find in the archive](: - 90/60/30-day guides to help you with long and short-term planning - Email and SMS templates to help you plan, launch, and track campaigns - 36 top-performing and inspiring BFCM campaigns from leading retailers [Access Now]( *Sponsored PODCAST 🎧 Are You Even Performance Marketing If You’re Not Creating Custom Landing Pages? Today, we're exploring a topic that's crucial for maximizing digital marketing efforts: landing pages. Our podcast guests, Aves and Jocelyn from [Pilothouse](, share why many brands need to optimize their post-click experience, often directing traffic to PDPs instead of using custom landing pages. We discuss why landing pages are essential and how to create, test, and optimize them to boost sales. We go over how Pilothouse's innovative approach, including its proprietary Warpdrive tool, helps brands achieve better conversion rates and high returns on ad spend. We also discuss how to align landing page content with ad angles. Jocelyn shares: "When we find a winning angle in an ad account, it's a really good opportunity to mirror that user experience on the post-click side." In this podcast, we cover: - Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages. - Customization and Testing: Aligning landing page content with ad angles ensures a cohesive user experience. - Advanced Optimization: Discover how Pilothouse's proprietary tool Warpdrive enhances landing page performance without disrupting ad campaigns. 👉 You can listen to the full episode with Aves and Jocelyn [here](. 🌐 IN THE SOCIAL SPHERE ICYMI, OpenAI released a cost effective model of their ChatGPT-4o last week. At first, the mini version will be able to generate text and images and later on be able to process other types of content. Can't view the image? [Click here]( ⚡ QUICK HITS 🔍 Looking for BFCM strategies that drive ROI? Join the ultimate BFCM prep event this Aug. 7 covering SMS, email, and AI strategies to increase revenue. [Register here](. * 📰 NEWS - The Cookies are staying in the cookie jar. [Google says it won’t be ‘deprecating third-party cookies’ in Chrome](. - X [launches Trend Genius ads to help advertisers tap into trending events](. - TikTok [now offers voice search to compete with other search platforms](. - Converse and Milk Bar [partner on a limited edition dessert-inspired sneaker collection](. - Fenty Beauty will be a premium partner of the Olympics and Paralympic Games, [providing makeup kits to volunteers presenting medals to winning athletes](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🕶️ Parker Godfrey on [How Kiaura Went Viral on TikTok Shops]( - 😆 [AKNF 421:]( Grow Top Of Funnel With Humor and Controversy - 🌽 FFUPS founder Sam Tichnor on [How He Scaled Snacking]( - 💰 [AKNF 419:]( Bidding on Branded Keywords on Google Ads - 🦙 Paka Founder Kris Cody on [His Peruvian Retail Journey]( - 🤖 [AKNF 417:]( Learn How To Build Your Own Brand GPT Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](