📦 - Build Your Own Brand GPT!

DTC 592 - Pop Up CTAs, Branded Search, and ChatGPT PhD Intelligence Tuesday, July 2, 2024 Good morning, We promised you TikTok updates, so here’s the latest: The app filed an opening brief with the Federal Court against the unconstitutional U.S. ban meaning they aren’t leaving without a fight. However, U.S. advertisers are rattled and already preparing to explore options using Facebook Reels and YouTube Shorts if the app suddenly goes bye-bye next year. Here’s what you’ll find in today’s DTC: ⭐ Looking to grow your subscriber list? Test these five pop up call to action offers that don’t involve discounting. 🚀 Learn how to build your own brand GPT to optimize your workflow and improve your ad strategy. 😂 And…it seems like everyone has a hot take about GPT 5 supposedly having ‘Ph.D.-level intelligence’. Here are a few of our favorite tweets. You’re reading this newsletter along with new subscribers from: Push It VA, Wonky Coffee, and Pets and Pats. 👋 WEBSITE LEADS ⭐ Five Pop Up Call To Actions To Test Website subscriber pop-ups typically include a discount of 10 to 15%, but if you want to test out an alternative (or are feeling more budget-conscious), you can switch up your incentive to see if visitors will still sign up. Rather than offering a dollar amount off to shop, here are some other appealing messages to capture more leads: Five email pop-up call-to-actions to test: 1️⃣ Early access to product launches: Those who sign up can shop a day earlier. This is a great way to excite customers by being the first to purchase a highly anticipated item. 2️⃣ Host a monthly giveaway: Get visitors to sign up for email and SMS and tell them they are automatically entered to win a monthly giveaway. 3️⃣ Make a charitable contribution: For signing up to receive emails, the brand will donate a $1 or a percentage to a charitable organization that ties in with your brand mission. 4️⃣ Provide a personalized experience: Recommend products by getting to know your customers through a short online quiz. Those who provide an email can view their results. 5️⃣ Offer a GWP: Offer a small gift to customers for signing up and include this in their order when they make their first purchase. These are all great pop-up messages to test if you don’t want to offer a discount on your site. Test out these different angles and continue growing your subscriber list without offering a discount. PODCAST 🎧 Learn How To Build Your Own Brand GPT! Today, we're thrilled to have Evan O'Gorman and Braydon Germain from [Pilothouse](, a leading digital marketing agency. In this podcast episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform its workflow and ad creation processes. 🤖 In this podcast, we cover: - Custom GPTs for Efficiency: Evan and Braydon discuss how they've built custom GPTs to act as virtual assistants, manage tasks, reference meeting notes, and streamline project management. - Ad Strategy Enhancement: Learn how training GPTs with brand-specific data can revolutionize ad strategy, from copy creation to competitor analysis. - AI Tools in Practice: Discover how tools like Fireflies, Motion, and Photoshop's generative AI are integrated into Pilothouse's daily operations to enhance productivity and creativity. Why Listen? - Optimize Your Workflow: Practical insights on using AI to boost productivity and efficiently manage tasks. - Innovate Your Ad Strategy: Learn how to train AI on your brand for better ad creation and strategic planning. - Stay Ahead with AI Tools: Get inspired by the latest AI tools and techniques transforming digital marketing. Tune in to explore the future of digital marketing with AI and learn how to implement these cutting-edge strategies in your business. 👉 You can listen to the full episode with Evan and Braydon [here](. 🌐 IN THE SOCIAL SPHERE OpenAI recently shared that they expected ChatGPT to have ‘PhD level intelligence’ by 2026. While the prospect of an AI chatbot becoming so intelligent is impressive (and a little scary), the internet didn’t disappoint with its reactions to everything else that comes with achieving such a difficult milestone. Users on X joked that ChatGPT will also be highly depressed and experience a mental breakdown. Can't view the image? [Click here]( Can't view the image? [Click here]( ⚡ QUICK HITS 🤫 Psst! Here’s a secret to increase your organic engagement by 90%. minisocial’s UGC platform fully manages your campaigns, books talented micro influencers, and gets you content that converts! [Get 15% off your first campaign](. * 📰 NEWS - Meta [expands access to its Broadcast Channel features to all Facebook pages with more than 10K followers](. - Amazon’s market valuation [tops $2 trillion for the first time](. - Tide [releases ad campaign ‘Stains Happen To The Best Of Us’ featuring Olympic athletes ahead of the Summer Games](. - Google [uses AI to add 110 new languages to Google Translate feature](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🦁 Sarah Carusona [Tames the Omnichannel Beast for Alpha Lion]( - 💡 [AKNF 415:]( The Gucci and Ralph Lauren of Effective Email Design - 🎤 Ex-Googler Ben Kruger on [New Side Hustle Selling Microphones]( - ⚡ [AKNF 413:]( How Over-Automation Limits Your Scale on Amazon - 🍬 Michael Fisher on [Rotten’s Go To Market Strategy]( - 🚀 [AKNF 411:]( Crushing the Drop Model on Meta Ads + Q4 Planning Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](